Regional Corporate Sales Director
Resume:
DANIEL HOSKINSON
Pittsburgh, PA 15237 ************@*****.***
SALES AND MARKETING DIRECTOR
Results-driven, success focused, highly motivated leader with a dynamic career path in sales, marketing and business development. Strengths include sourcing and developing strong, successfully productive sales professionals to drive increased profits. Range of competencies includes a proven ability to identify and maximize new business opportunities, cultivate key client relationships and strategically negotiate and close contracts. Areas of expertise include:
Team Building and Coaching ∙ Negotiations ∙ Goal Setting and Listening ∙ Strategic Planning ∙ Marketing ∙ Demographic Research ∙ Purchasing ∙ Personnel Development ∙ Corporate Contacts and Relations ∙ Budgeting ∙ Scheduling ∙ Policy Development ∙ Cost- Reduction and Improvement ∙ Sales Development ∙
PROFESSIONAL EXPERIENCE
SPORT AND HEALTH CLUBS, Vienna, VA. October 2005- Current
Regional Corporate Sales Director
Trained, developed and led a team of twenty, top producing sales professionals to produce in excess of $2M monthly EFT billing. Consistently exceeded monthly sales quotas by 15%. Created the sales and marketing plan; developed CRM initiatives and programs; identified and targeted market segments of opportunity; negotiated contracts with companies. Full operational and financial responsibilities for $5M budget. Reported directly to Vice President.
• Expanded customer base by providing excellent customer service, identifying and developing profitable niche markets, finding the most suitable products for those markets, and creating and executing plans that resulted in lead generation, strong customer relationships, and profitable sales.
• Instrumental in developing corporate sales training program, which led to a 10% increase in corporate sales.
• Identified and implemented marketing strategies to create interactive marketing solutions utilizing state of the art technologies. Oversaw the development of custom digital marketing services to achieve client’s expectations.
• Successfully penetrated the corporate sales market aimed at generating large corporate wellness contracts in excess of $10M. Successfully delivered corporate presentations to top company personnel on a regular basis.
• Identified and exploited emerging corporate health and wellness trends as to how health clubs acquire new cutting edge benefits packages for their employees.
• Used quantitative and qualitative research to understand customer, consumer and competitive opportunities and threats.
PROFESSIONAL FITNESS MANAGEMENT, Washington DC October 2004- October 2005
General Manager/Corporate Sales Director
Responsible for daily management of three, high end health clubs located in downtown Washington DC with an operating budget exceeding $8M. Assisted with the development and implementation of marketing tools and strategies. Coordinated various customer/marketing opportunities such as golf outings, newspaper ads, open houses and marketing promotions. Reported directly to the CEO.
DANIEL HOSKINSON ∙ Page 2 ∙ ************@*****.***
• Developed company corporate wellness program aimed specifically at acquiring exclusive health club rights with local companies. Cultivated strong relations with corporations such as the Pillsbury Law Group and the National Association of Realtors.
• Established service contract for program with neighboring government contractors yielding a $500k increase in revenues.
• Initiated the creation of a long-term strategic plan for the Washington D.C. market that leverages the Company’s unique connection with hotels and PROFIT. The project elements include: company acquisition of viable health clubs locations, introduction of corporate health and wellness programs, customer management and consumer communication. Over the next five years the plan targets four percentage points of growth greater than the U. S. average.
• Saved over $75k operating expenses by driving new and improved systems.
• Developed Associates to move to greater levels of responsibility through clearly defined goals, ongoing coaching and career planning.
DRAGUN’s LANDSCAPE SUPPLY, Franklin Park, PA March 2001- August 2004
Sales Consultant/Buyer
Worked in a family owned landscape supply center in the business department. Main duties included buying and purchasing products and managing company expense reports, purchase orders and inventory supply. Responsible for overseeing the maintenance and operations of company equipment.
• Improved operation of equipment through system modification suggestions.
• Represented the company at the Pittsburgh Home and Garden trade show.
• Responsible for developing bids for potential landscaping customers.
• Direct responsibility of four men on the Dragun’s Landscape Team.
• Helped develop and create various landscape displays and designs to be displayed on the property for promotional purposes.
EDUCATION/TRAINING
Master of Business Administration (In Progress)
George Mason University, Virginia
Bachelor of Science in Political Science and Business Administration
Slippery Rock University, Pennsylvania
United States Attorney General Internship, Washington DC
Management, Sales, Team Building, Communications Training
AWARDS/AFFILICATIONS
2006, 2007 Sales Director of the Year Award
American Management Association
National Academy of Sports Medicine
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