KIM BLAKE PETERSON
**** ******** *****, *** ****, California 95130
q0all0@r.postjobfree.com
~ GENERAL MANAGER ~
Sales and Marketing/New Business Development
QUALIFICATIONS PROFILE
Innovative and astute professional with verifiable achievements in start-up and corporate level and a solid reputation for driving tactical vision and creating long-term value. Visionary with proven expertise in management, planning, and budgeting.
- Strategic business partner and skilled entrepreneur, adept at developing and implementing strategic sales and marketing initiatives; with the ability to coordinate strategic efforts for the advancement of corporate mission, goals, and objectives
- Top-producer renowned for remarkable management style, dynamic sales and marketing plans, and unique negotiation techniques
- An accomplished sales leader with well-defined management skills and powerful communication, organization, problem-solving, and analytical aptitude
- Effective communicator and negotiator; offer unparalleled dedication to deliver management and customer service excellence as well as to maintain the highest degree of integrity in all relationships and transactions
CORE COMPETENCIES
Business Management
High-Level Relationship Administration
Operational Streamlining
Revenue and Profitability Maximization
Sales Action Plans
Staff Leadership and Development
Extensive Product Knowledge
Tactical Planning and Execution
EXECUTIVE CAREER HISTORY & MILESTONES
VICE PRESIDENT, PROFESSIONAL SERVICES/SALES AND MARKETING - PUBLIC WIRELESS, INC., San Jose, CA - 2003–2012
Provided keen oversight to product management, business development, services, and sales and marketing. Directed team development initiatives to provide turnkey small cell product and deployment solutions, including site acquisition, environmental compliance, and regulatory requirements.
Key Accomplishments:
- Successfully obtained the needed funding for a wireless product and service business in December 2004 with the Chairman/CEO and launched the business in December 2004
- Leveraged skills in marketing and positioning the first outdoor small cell installations of a tier one wireless carrier resulting in green-field coverage in rural areas
- Played a pivotal role in developing and deploying the first outdoor small cell solutions in 2006
- Managed overall rollout of product launch of the first outdoor small cell application in 2006
- Served as an instrumental member in proving the business model concept of small cell productization and administering turnkey deployment of small cell sites resulting in consistent funding for the company
PRESIDENT - THE PETERSON CONSULTING GROUP, Camarillo, CA - 1998–2004
Instituted hands-on consulting practice specializing in management, team development, change initiatives, sales development, sales compensation, and turn-around to profitability. Teamed up with principals and top management of small to medium-size service, sales, retail, and manufacturing companies.
Key Accomplishments:
- Successfully turned around and redeveloped a manufacturing organization that drove profitability and positive cash flow from an $80K monthly net loss to more than $60K monthly net profit
- Established a management team to exceed business objectives by 16% resulting in a 60% reduction of core product backorders
- Transformed two companies to enable successful completion of change of ownership
- Facilitated executive workshops on behavior, planning, organizing, execution, and leadership
VICE PRESIDENT AND GENERAL MANAGER - AT&T WIRELESS SERVICES & MCCAW CELLULAR COMMUNICATIONS, Camarillo, CA - 1992–1998
Key Accomplishments:
- Augmented Cash Flow Before Marketing from 71% to 76% by minimizing operations cost while driving sales growth
- Effectively sustained 44% Cash Flow After Marketing in a growing business by focusing on and not only on gross add subscribers but also in net add subscribers
- Optimized product development and product introduction that enabled growth of subscriber base 500%, revenue 410%, and market share 10% within a very competitive marketplace
- Boosted customer satisfaction and "willingness to recommend" from 88% to 92%
- Earned distinction and obtained the annual McCaw Cellular “Above and Beyond Award” and the CTIA Market Award for outstanding community service
EARLIER CAREER ACCOMPLISHMENTS
VICE PRESIDENT OF BUSINESS DEVELOPMENT - INTERPRINT CORPORATION, Santa Fe Springs, CA
- Partnered with President and CFO’s team to cut A/R (days outstanding) and A/P with strategic vendors
- Seamlessly originated a client segmentation profile that elevated sales productivity and production profit 22%
PRESIDENT AND GENERAL MANAGER - PELLI’S INCORPORATED, Chino, CA
- Produced 18% reduction of fixed and variable costs through accurate calculation and evaluation of labor and commissary costs for expense control and budget forecasting
- Led the opening and start-up of seven locations by supervising full spectrum of build-out, marketing, training, operations, and staffing
NATIONAL BUSINESS DEVELOPMENT MANAGER/NATIONAL ACCOUNTS MANAGER/SOUTHWEST DISTRICT SALES MANAGER/MARKETING-SALES REPRESENTATIVE - POLAROID CORPORATION, Irvine, CA, Irving TX, and San Mateo, CA
- Served as the charter member of the National Accounts Management Team; developed several accounts, including Hughes Aircraft, Lockheed, Boeing, Texas Instruments, and Van Waters and Rogers
- Named as #1 Marketing/Sales Representative nationwide
- Demonstrated success as #1 District Manager in the nation plus awarded Gold Achiever Award for years of outstanding performance with responsibility for 114 dealers/retailers and 6 marketing representatives
EDUCATION AND CREDENTIALS
MASTER OF BUSINESS ADMINISTRATION IN GENERAL MANAGEMENT - California Pacific University, San Diego, CA
BACHELOR OF ARTS IN BUSINESS MANAGEMENT - California Pacific University, San Diego, CA
Certificate of Completion in Executive Education Program - Stanford University Stanford–Graduate School of Business, Palo Alto, CA
Certificate of Management in Executive Education Program - University of California, Berkeley, CA
AFFILIATIONS AND ACTIVITIES
Board Member, Postage One
Mentor, City Impact (non-profit working with “kids at risk”)
Former Board Member, American Red Cross of Ventura County
Former Board Member, Boys and Girls Club of Camarillo