SHARON H. GOLDSTEIN
*** *. **** **. ***. *A New York, NY 10024 412-***-**** *******@*****.***
EXECUTIVE SUMMARY
Consistently achieved success in all aspects of marketing, promotions, strategic networking and event management. Exceeded expectations for strategically negotiating key business opportunities and executing high profile initiatives. Ability to multitask successfully. Outstanding interpersonal skills. Intelligent, creative, and articulate. Focused to quickly and effectively act/react to the needs of business and partners.
CORE COMPETENCIES
Strategic Planning & Networking Marketing & Public Relations Staff Training & Development
Event Planning & Management Negotiation Budget Planning & Control
PROFESSIONAL EXPERIENCE
The Walt Disney Company, New York, NY 2006 – 2009
Manager, Events & Marketing, Planning and Production, World of Disney® NYC
• Acted as primary liaison with The Walt Disney Company (TWDC) brand/marketing and synergy activities. Managed all logistics, planning and implementation of major internal/external events associated with line of business, key partners and/or franchise opportunities.
• Initiated and leveraged synergy partners to develop and manage key promotions with: Disney Channel, Disney Parks and Resorts, Disney Theatrical, Disney Interactive, Disney Consumer Product, Radio Disney, Walt Disney Pictures, ABC Daytime, Disney Cruise Line, and Walt Disney Studios Home Entertainment.
• Championed, designed and implemented the execution of cross-promotion messaging, product integration and other marketing opportunities. Collaborated with sales/promotion as developed and agreed upon by each participant furthering the marketing goals and business objectives for TWDC.
• Created and administered a master synergy calendar/schedule of activities and report status on a regular basis to the appropriate business unit and finance department.
• Managed and prioritized multiple projects and budgets simultaneously while maintaining strong working knowledge of the logistics and operational aspects of events to ensure a high level of guest/partner satisfaction.
WILLIAMS COLLEGE, Williamstown, MA 2005 – 2006
Managing Director, 62 Center for Theatre and Dance (contracted one year)
• Contracted to execute development of inaugural season of programming and events, front of house staffing, and computerized ticketing system for brand-new theatre complex consisting of three theatres, one dance studio, and several break-out studios and classrooms.
• Coordinated logistical schedule for simultaneous, multiple activities in three theatres for artists, crew and staff to ensure efficient operation, promote patronage of theatre and provide a positive guest experience.
• Directed all aspects of program booking, from initial contact, contract negotiation, travel and lodging arrangements through evaluation of programs.
• Administered all financial and administrative needs of theatre productions including: management of $15 million budget, quarterly financial reports, and human resource functions.
• Ensured that all communication, public relations/marketing materials were aligned with brand, message, strategy and mission of Williams College and 62 Center for Theatre and Dance.
PITTSBURGH BALLET THEATRE, Pittsburgh, PA 2000 – 2005
Company Manager
• Directed all aspects of marketing and promotions for the 8th largest ballet company in United States.
• Managed $1.3 million building renovation completed within 1-year timeframe.
• Established partnership with University of Pittsburgh’s Sports Medicine Department. Achieved company access to daily therapy sessions, weekly massages, podiatry treatments, on-going nutrition workshops, and diagnostic testing.
• Participated in negotiation with IATSE, AGMA and SAG unions.
• Executed facilities management and securities initiatives.
• Administered health programs for company, staff, and guest artists.
KS COMM, Pittsburgh Federation for Events & Promotion, Pittsburgh, PA 1998 – 2000
Executive Director
• Managed various special events and promotional campaigns, which involved training and supervising team of 8 and managing $250,000 budget.
• Produced one of largest First Night events in U.S. history—75 simultaneous venues with 1,500+ performers and 40,000 attendees.
• Secured funding from grants regularly to support operations.
• Managed the strategic creative direction and overall administration of all media generated events, sports rallies and city-wide public entertainment/celebration opportunities.
• Managed marketing activities, including preparing marketing collateral, planning promotional events, interacting with media, and obtaining sponsorships.
• Increased attendance at special events and performances.
PITTSBURGH FEDERATION FOR EVENTS & PROMOTION, Pittsburgh, PA 1995 – 2000
Director, Special Events & Promotions
• Recruited by Mayor to promote cultural tourism by organizing city-wide special events, media stunts and press announcements.
• Supervised staff and volunteers in sponsorship, funding, public relations, marketing, and administrative activities; managed $5.5 million budget.
• Cultivated relationships with Chief of Police, Chief of Fire, Chief of EMS, Director of Public Works, Mayor, Governor, and corporations.
BILL CLINTON / AL GORE CAMPAIGN, Pittsburgh, PA & Washington, DC 1991 – 1995
Special Events / Communications Coordinator, East Coast Team
• Ensured smooth flow of programming, invitations, and facility readiness.
• Played key role in management of all public/private events and productions.
• Briefed President and Vice President on details provided by White House.
• Recognized for excellence by President Clinton, Vice President Gore, and Secret Service members.
EDUCATION
SLIPPERY ROCK UNIVERSITY, Slippery Rock, PA
Bachelor of Science: Environmental Education, 1991
Outstanding Alumni Award, 1993
Chairman's Award, 1990
COMMUNITY LEADERSHIP
Programming Committee, VoluntEARS NYC, 2007 - 2009
Board of Directors, Williamstown Town Council, 2005 - 2007
Board of Directors, Performing Arts for Children, 1995 – 1997