Product Manager
Resume:
Sandra McKinsey
**** ***** ***** *****: 512-***-****
Austin, TX 78749 ******.********@*****.***
Proven Product Manager and Systems Analyst: Extensive experience managing and releasing enterprise level software for large customers across the financial industry, telecommunications industry, life sciences, health care and federal government organizations. This experience includes managing the full application lifecycle for products, with supporting services and solutions. Full application lifecycle includes: developing and presenting comprehensive business cases composed of strategic requirements from customers, analysts, competitive analysis and support gap analysis; developing and releasing the actual product with supporting documentation, internal and customer training, implementation services, support packages and monitoring the quality and performance of the product. Maintain product roadmap for major releases and minor (bug) releases. Skilled at developing cross-functional relationships and leading global teams for software product releases and launches. Skills also include demonstrating the value of software products to customers, technical media and analysts, with presentations and/or product demonstrations as required.
Fortune 500 and Federal Government Customer Support and Manager: Managed strategic customers such as UBS, Department of Homeland Security, United States Air Force, Verizon, Blue Cross, Sprint and Alcon Labs. Lead strategic customer product boards for enterprise software.
Certified Requirements Expert: Develop marketing and product requirements documents; certified by Pragmatic Marketing and as Search of Excellence Requirements Instructor.
Experienced Writer: Created and edited numerous business case documents, product data sheets, white papers and customer case studies.
International Experience: Over 15 years of international experience working in and with Western European countries (Germany, France, Switzerland (primarily UBS AG), United Kingdom), Asia Pacific (Japan, China, Thailand, Australia) and India.
Personal Strengths: Highly personable, passionate and persistent traits. Strong analytical skills complement creative abilities. Incredible skills at managing the strategic product vision, along with performing the tactical duties to support the strategy.
Career Achievements
Vignette Software – Product Marketing Manager IV, May 2009 – July 2009 (acquired by OpenText, large Canadian software firm who eliminated PMM positions)
o Responsible for go-to-market strategy, including detailed product white papers, ensuring technical and sales support for Vignette Portals
o Web 2.0/Enterprise 2.0 product positioning for Vignette Portal with analysts, media and customers
o Worked extensively with Wells Fargo to support the portal positioning with Wachovia merger
Advanced Lifecycle Technologies (Serena Partner) - Director/VP Solutions, Nov 2007 – June 2008
o Headed the process solutions consulting activities of a software consulting firm
o Supported Serena Software through training, product positioning and two day requirements engineering training
o Created white papers for European applications
o Assisted in website content and navigation
o Created product and solutions datasheets
o Responded to response for proposals from Fortune 500 customers
o Met regularly with customers, including the United States Navy and financial customers (such as UBS AG)
o Led team that developed solutions using multiple vendor software products (Mashups)
Serena Software – Senior Product Marketing/Product Manager, Feb 2005 – Oct 2007
o Managed and provided strategic direction for requirements definition and management product line, working with executive team, development, quality assurance, sales; creating comprehensive business cases with full financial analysis and market analysis
o Managed Serena’s most strategic customer for product line, UBS AG, including weekly meetings, developing use cases with UBS, meeting quarterly in Europe or USA and managing extensive partnership for the Product Roadmap
o Released two major product releases in 12 months
o Briefed industry analysts, including Forrester, Gartner and others, along with technical media and Public Relations
o Developed white papers on Application Lifecycle Development, Requirements Engineering, developed and presented technical and value based sales training
o Monitored competition and performed extensive market analysis to position product and develop successful product roadmap
o Analyzed revenue data for global market segments to develop strategic plans
o Presented roadmap and product to strategic customers and analysts
o Assisted support in strategic escalations for customers such as UBS AG, Wachovia, USAF, Department of Homeland Security, Carefirst (Blue Cross) and Alcon Labs
o Directed technical documentation and worked hand-in-hand with the development manager to direct the product development, quality assurance and release to manufacturing
o Presented webinars, partnering with Microsoft and Analysts
o Managed most strategic partner for Serena in Europe, Quality Park, based in Germany
o Partnered with development manager and UBS AG to move product development from pure “waterfall” lifecycle to a more agile methodology (SCRUM)
o Ensured software quality met UBS AG rigorous standards, including online performance onsite at UBS in Zurich
o Responded to sales request for proposals (RFP) globally
o Managed German Professional Services partner relationships with French Sales Team
Stellent (formerly Optika) – Senior Product Marketing Manager, Feb 2004 – Nov 2004
o Developed collateral, training and programs for workflow software and Sarbanes-Oxley software
o Certified software with EMC and trained sales force
o Created sustaining partnership agreement with EMC including working with legal for approvals
Agilent Technologies – Senior Product Manager, Jan 2000 – Apr 2003
o Developed strategic business case and released new line of network software working with development and the global cross functional team
o Worked extensively with Japanese customers, such as NTT, to increase the quality of the software to meet Japanese standards
o Released first release of network monitoring software; English initially and later localized in Simplified Chinese and Japanese
o Increased sales by $3M and $15M, respectively, from two Fortune 500 (Sprint, NTT) customers
o Focused on regulated industries with customer service level agreements (SLAs) including financial, telecommunications and government
o Managed diverse team directly including interviewing, hiring, staffing allocations and performance reviews
o Created product research focus group utilizing Fortune 500 customers for new release of user interface
Sequent Computers (bought by IBM) – Sales Engineer, 1998-1999
o Supported sales engagements through architecture proposals, customer meetings and responding to request for inquiries and request for proposals focused on MCI
Digital Equipment Corp. (HP) – Support Consultant & Technical Manager, 1988—1997
o Designed a complex computer solution with customer, resulting in $4M in immediate revenue, with potential revenues of up to $15M over 4 years, including Digital’s #1 rated storage solutions
o Selected as primary consultant to work with Digital’s #1 non-government customers (MCI – now Verizon)
o Focused on network monitoring and analysis solutions for enterprise customers
o Led a new team focused on delivering premium support for strategic Fortune 500 customers, resulted in over $50M in revenue over 5 years and a long term 10+ year relationship with MCI/Verizon
Education & Training
o MBA with Marketing emphasis – University of Colorado, Summa Cum Laude, Dec 2003
o BSBA – University of Colorado, Information Systems, Magna Cum Laude, Dec 1993
o In Search of Excellence Requirements, Certified Instructor – November 2005
o Pragmatic Marketing Certified (Practical Product Manager) – October 2005
o Attended Pragmatic Marketing classes regarding Product Management, Requirements and Product Marketing – 2005 to 2007
o ITIL Foundations Certification - 2007
Awards
o Serena Software Employee Star Award, 2005, 2006
o Agilent Spark Award for Excellence, 2000 and 2001
o Digital Top 100 Sales Member; 1996 and 1997
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