Kraig Kuzma
* ***** ****** • Delevan, NY ***** • 231-***-**** • **********@*****.***
OBJECTIVE
To obtain a medical sales position that would leverage education and acquired skills.
SUMMARY OF QUALIFICATIONS
• Enthusiastic business management graduate with diverse skills in sales, relationship building, customer service, and administration.
• Decisive; personable; goal-driven management style; able to build and nurture productive teams.
• Self-motivated; creative problem solver with strong oral and written communication skills.
• Honest, hardworking and responsible; dedicated to meeting both short and long-term goals.
• Strong customer-service orientation; apply exceptional customer service skills to develop rapport with potential and existing clientele.
• Fast learner; capable of applying new concepts immediately.
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EDUCATION
State University of New York at Fredonia – Fredonia, NY, May 2007
Bachelor of Science in Business Administration
• Major in Marketing
• Overall GPA: 3.2
• Key coursework in Finance, Business Administration, Marketing & Strategic Management
• Minor in Sports Administration
• Key coursework in Sports Psychology, Human Biology and Philosophy of Coaching.
EXPERIENCE
RJ Reynolds Tobacco Co.
Territory Manager- Bath, NY (January 2008-present)
• Analyze the market and identify new business opportunities.
• Sell and execute national and local brand building marketing campaigns and initiatives within accounts.
• Planned and executed meetings between local and national chain area managers as well as store managers to help with the planning and execution of current and future initiatives.
• Actively promoted the marketing mix through direct discussions with retailers using analytical proficiency and influencing skills to promote a beneficial business plan for RJRT and retailers.
• Consistently demonstrated the application of company values in all business interactions.
• Continuously completing online sales training modules for further development with the sales process and expanding my knowledge of the brands and the industry.
• Working within FDA regulated industry.
• Achieved assigned quantitative and qualitative sales goals and brand building measures.
• Ranked #1 in Syracuse Division for 2009 through year end manager reviews.
• Grew SOM by 3.2% approximately $300,000 in a declining industry, #1 in Syracuse Division.
• Increased Contracted Industry Volume from 83.14% to 89.46%, #1 in Syracuse Division.
• Successfully introduced and sold new Camel Snus throughout territory. Bringing overall sales to approximately $140,000.
• Sold in Pall Mall national brand launch to entire sales area, which increased RJRT market share by 2.07% approximately $180,000, 2nd in Northeast region.
Sales/ Marketing Intern, Spring 2006
Valore Books, Buffalo, NY
• Won 2nd place for a national sales competition
• Planned and executed a Spring Break promotional campaign, Panama City Beach FL
• Promoted textbook buybacks at Universities
• Planned and implemented sales campaigns
• Recruited Valore agents
Honors and Activities
• Participated in Students In Free Enterprise (SIFE) 2006-2007
• Vice-President of the Entrepreneurs Club 2005-2007
• Member of the Accounting Society 2004-2006
COMPUTER SKILLS
Proficient with multiple computer applications including Microsoft Word, Excel and PowerPoint.
ADDITIONAL EXPERIENCE
Professional Hockey
• Muskegon Fury (IHL) 2007
• Pensacola Ice-Pilots (ECHL) 2007
Division III Hockey
• Fredonia State University, Fredonia, NY 2003-2007
• State University of New York Athletic Conference All-Academic Team
• Conference Champions (2007)
• Team Captain (2007)
Junior Hockey 2001 - 2003
• Capital Centre Pride (N.A.H.L.)
• Named Co-Captain (2002-2003)
High School - Mona Shores, Muskegon, MI. Varsity Hockey 1998-2001
• Conference Champions (1998, 2000 & 2001)
• Regional Champions (1998 & 2001)
• All-Conference (1999, 2000 & 2001)
• All- State (1999, 2000 & 2001)
• State Champions (2000-2001)
• Academic All-State (2000 & 2001)
• Team Captain (1999-2001)