Proven Sales & Marketing Professional
Resume:
Erich J. Herbert
Milford, NH 03055
Home: 603-***-****
Cell: 203-***-****
Website: http://www.linkedin.com/in/ejherbert
PROFILE
Sales & Marketing professional with proven experience. Possess the ability to create a clear vision and provide leadership across multiple functions to initiate new ventures and partnerships with strategically significant markets.
Records of successful accomplishments are illustrated by the following:
• Meeting or exceeding revenue targets for all properties and product lines over for companies ranging in size from $14 million to over $1 billion
• Achieve annualized growth rates of 20%, 30% and 50% on multiple product lines
• Successfully developed and launched new products in various markets and countries (Singapore, Vietnam, Turkey, Mexico, Brazil, Australia, France and Puerto Rico) generating millions in new revenue streams
• Expanded market potential for existing brands through re-branding initiatives and product line extensions through industry partnerships
PROFESSIONAL EXPERIENCE
PC CONNECTION INC.
Merrimack,New Hampshire
Corporate Account Manager
March 2007 – Present
Developed new business territory by focusing on vertical markets and target customer profiles for the small and medium sized business market.
• Met or Exceeded Monthly Territory Revenue and Gross Profit Goals
• Institituted prospecting timeframes and programs to exceed New Customer Acquisition targets
• Utilized electronic marketing campaigns within assigned SMB territory to increase incremental revenues
• Expanded territory product offering mix
• Monitor territory tracking progress against sales benchmarks and targets
EUROAMERICAN TRADE ASSOCIATES
Milford, New Hampshire
Business Development Consultant
Aug 2006 – March 2007
Assisted in the establishment of vision and direction for international organizations to develop brands and extended products into new markets.
• Initiated development plans to expand market penetration into strategically significant markets
• Evaluated team effectiveness and recommend re-alignment to increase effectiveness
• Implemented strategic development plans as part of an organizations extended workforce
• Tracked progress against targets and goals to ensure benchmarks are maintained
PENNWELL CORPORATION
Nashua, New Hampshire
Director of Sales – CMM International
Aug 2005 – Aug 2006
Established vision and direction for international sales force to exceed corporate revenue projections across multiple brands and industries.
• Won back several key accounts which account for over $300,000 in new revenue
• Designed growth initiatives to exceed revenue goals for all new products
• Established sales territory goals for existing and new products
• Maintained territory tracking progress against sales team targets
PAPERLOOP, INC. (Acquired by PennWell Aug. 30, 2005)
New York, New York
Director of Sales & Marketing- Conference & Events Division
April 2005 – Aug 2005
Designed growth initiatives and short term solutions to stabilize as well as exceed divisional revenue goals and objectives across all brands
• Sold out and redesigned a $1 million property to more closely tied to industry trends and position it for future growth
• Re-aligned sales team to leverage synergies across brands and maintain corporate overhead budgets while ensuring customer service levels are maintained
• Coordinated with divisional heads and corporate senior management to establish and maintain divisional benchmarking and targeting levels.
• Enhanced brand image by initiating new alliances with other leading international events and trade groups
Director of Sales & Marketing – CMM International
Dec 2004 – April 2005
• Redirected mature product and implemented strategic initiatives for brand extension and re-vitalization
• Re-focused marketing efforts to strategically target various customer bases through focus groups, telemarketing, direct mailings, web-site initiatives, and e-mail campaigns
• Initiated new alliances with other leading international events and trade groups
• Developed long term growth initiatives and short term solutions to redevelop brand
Director of Sales – CMM International
Feb 2004 – Dec 2004
• Re-organized domestic and international sales team as well as external consultants
• Outlined new launch initiatives for brand extension and revenue stabilization
REED EXHIBITIONS
Norwalk, Connecticut
Sales Director-R&D Technologies
Pharmaceutical & Biotechnology Division
Jan 2002 – Jan 2004
Expanded market presence of domestic pharmaceutical and biotechnology industry products
• Launched a multi-million dollar property in a developing Latin American market with only a $10,000 budget
• Re-branded and aligned a $5 million dollar product line to build it to a $10 million product line
• Directed brand marketing, education content programs as well as sales messaging for target growth markets
• Developed new alliances to expand product line offerings within pharmaceutical and biotechnology industries
• Marketed and sold portfolio of shows to top executives from industry leading organizations
National Accounts Manager
Industrial Manufacturing Division
May 2000 – Jan 2002
• Maintained portfolio of top tier accounts for industrial manufacturing products and services
• Evaluate competitive events on strengths, weaknesses, and potential strategic opportunities
• Increased responsiveness to potential customers
Sales Executive
Pharmaceutical Division
June 1998 – May 2000
• Sold marketing products and services in domestic pharmaceutical trade events
• Championed strategic long term growth initiatives across sales team
Sales Executive
Export Division
Oct. 1997 – June 1998
• Oversaw a portfolio of international brands (construction, mining, pharmaceutical machinery, pool and spa industries) throughout Asia, Europe and South America
• Maintained industry relationships across portfolio products with leading associations (American Hardware Association , ISPE, FTA, NAPIM, PLGA)
HANNOVER FAIRS USA, INC.
Princeton, New Jersey
Project Coordinator
Sept 1994 – Oct 1997
Coordinated and sold marketing products and services
• Established revenue streams in Vietnam, Turkey, China, Mexico generating over $1 million in new revenue
• Promoted USA Pavilion services and packages through state and regional workshop programs
• Initiated new sales opportunities by creating USA Pavilions within targeted international events
• Expanded targeted industries and trade events through strategic initiatives
• Developed and implemented direct mail and publicity campaigns
• Enhanced management’s awareness of financial risk created by foreign currency exposure
GENERAL FOODS, U.S.A.
White Plains, New York
Maxwell House Coffee Company and Food Services Research Assistant
January - June 1993
• Analyzed and generated reports on minority market opportunities
• Utilized syndicated data to generate detailed regional opportunities reports for Strategic Marketing Directors
EDUCATION
NORTHEASTERN UNIVERSITY
Boston, Massachusetts
College of Business Administration
Date of Graduation: June 1994
Majors: International Business, Marketing
Other Professional Affiliations and Education:
Steve Pia Management Training, Dale Carnegie Sales Training; Achieve Global Professional Prospecting Skills Training, Achieve Global Professional Sales Skills Training, Achieve Global Professional Sales Negotiation Training
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