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Strategic Marketing Manager, Marketing Project Manager

Arlington Heights, IL, 60005
August 26, 2012

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• Results-driven, highly organized and detail-oriented Marketing Manager with seven years of experience developing and executing effective marketing campaigns and strategies. Specialties include project management, writing, PR, social media, email, market and competitive intelligence and graphic design.


• MS Office Suite, Adobe Photoshop, Adobe InDesign, Adobe Illustrator; working knowledge of Flash and Dreamweaver on both Mac and PC platforms. Experience with ExactTarget and Bronto email service providers, and PeopleSoft and Laurus CRM.


• Keller Graduate School of Management, Naperville, IL

Master of Business Administration, (December 2010) Concentration: Marketing Management

• Illinois State University, Normal, IL

Bachelor of Science (December 2005)

Double Major: Public Relations and General Art; Minor: Sociology

Organizations: Public Relations Student Society of America (PRSSA), Student Association for Women in

Communications (SAWC), Webmaster; Visual Forum

• Hokkaido University of Education, Asahikawa, Japan (2002)

Dong-Ah Broadcasting College, Seoul, South Korea (2005)


EXPERIENCE November 2010 – June 2012 | Arlington Heights, IL

• Marketing Strategy: Created and executed marketing strategies and plans for five online master’s

degree programs, of three accredited universities.

• Lead Generation Reporting and Analytics: Monitored and reported campaign performance metrics in

generating quality leads through lead generation channels, including PPC, email, portals and banner ads.

• Market Research: Conducted primary market research surveying student and faculty sample populations to

develop a market research report, identifying opportunities for targeted marketing strategies.

• Content Writing: Wrote email templates for sales usage, optimized landing pages, mobile landing pages and

web content to target specific industries and needs.

• Project Management: Improved processes by creating first email and webinar schedule for communication

to sales and student retention departments. Managed all webinars from development to execution.

• Client Management: Served as liaison for recurring business unit/cross-functional team and client program

meetings. Led all client program calls and established and maintained positive client relationships.


• Negotiated inbound links on client’s program page for SEO B2C lead generation, resulting in a cost savings

upwards of $20k per month, while generating additional revenue for the company with increased application-

to-start conversion.

• Set a higher standard for the company by creating professionally run soft-sell educational webinars, managing

all webinar logistics from setup to execution, including creation of topics, writing and design of slide content,

preparing/coaching panelists, running rehearsals, writing scripts, hosting, and archiving recordings to websites

for sales usage.


June 2007 – September 2010 | Naperville, IL

• Event Management: Managed external conference event participation, conducting research and planning

for potential conference participation, speakership and lead generation opportunities, which included planning

and logistics, within budgets up to $100k. Managed logistical and promotional planning for external company

webinars, which included use of consistent best practices in preparation, planning, promotion, execution and


• Content Writing: Managed and co-authored software marketing collateral for sales support, including

brochures, white papers and case studies. Authored quarterly e-newsletter, Information Integrity Matters, wrote

competitor reports based on SWOT analyses for both sales support and internal company use.

• Graphic Design: Transitioned layouts of more than 40 brochures from Adobe Illustrator to Adobe

InDesign, including company, product, case studies, solutions and services brochures. Created broadcast e-

mails through Dreamweaver and HTML for customer and prospect symposiums and webinars. Created

diagrams, graphics and layouts for collateral, white papers, case studies and articles.

• Public Relations: Managed public relations activities, including media releases, byline article submissions and

thought leadership.

• Lead Generation and Segmentation: Macro segmented and maintained e-mail service provider lists of

targeted niche customers, prospects and B2B leads.

• Vendor Management: Managed and maintained print production and other vendor relationships and

negotiated agreements and contracts using integrative negotiation tactics.

• Budget Management: Managed marketing budget, including budget forecasting, comprehensive planning

and expense reports.

MARKETING ASSOCIATE | General Growth Properties (contracted through Five Star Recruiting)

April – June 2007 | Chicago, IL

• Co-responsible for coordination of marketing materials for launching Sarah Jessica Parker’s new clothing line,

“Bitten” for Steve and Barry’s locations at shopping malls across the nation.

• Analyzed sales and revenue reports for participation in business development activities.

MARKETING COORDINATOR | Rightsize Facility Performance

January – March 2007 | Chicago, IL

• Assisted business development team in maintaining multiple websites, direct mail, broadcast e-mail campaigns,

SEO and SEM, and creation of promotional materials for product sales.

• Maintained inventory audits.

• Prospected for potential leads in the nonprofit sector.

CUSTOMER SERVICE REPRESENTATIVE | Computershare (contracted through LaSalle Network) October - December 2006 | Chicago, IL

• Received inbound inquiries from shareholders following a corporate action reverse stock split.

• Developed and maintained shareholder accounts and formed positive client relationships.


May - October 2006 | Chicago, IL

• Prospected and solidified relationships with C-level executives. Scheduled and conducted web-based

presentations to demonstrate CareerBuilder’s products, and overcame objections to acquire/close new

business. Won unit incentives on most set appointments and average talk-time.

• Maintained existing and new client accounts using a CRM database.


August – December 2005 | Normal, IL

• Used commercial art sense and problem-solving skills to design over the shoulder graphics for live broadcast

television at Illinois State University.


June – September 2005 | Bloomington, IL

• Designed advertisements for nonprofit publications and collaborated with marketing director in daily

administrative activities, which included writing, proofreading, and editing monthly newsletters and other

internal and external communications and photographing internal events and branded merchandise.


February – May 2005 | Seoul, South Korea

• Researched benchmarking strategies for international expansion and conducted presentations to a marketing

team on effective public relations strategies in the United States.

ADVERTISING DESIGN AND COMMUNICATIONS INTERN | Bloomington-Normal Area Convention and Visitors Bureau

August – December 2004 | Bloomington, IL

• Promoted the bureau and marketed several local businesses by designing advertisements, updating websites,

and photographing local businesses and events to be included in the annual magazine.


• Toastmasters International (2009 – present), Arlington Heights Toastmasters Chapter (2010 – present)

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