Marketing Specialist

CAREER OBJECTIVE

Management role requiring high performance marketing skills.

PROFILE

Extensive marketing capabilities in consumer product markets in multi-channel environments and contract manufacturing services. Proven track record of executing successful strategic sales and marketing programs. Disciplined strategic thinker with the proven ability to profitably capitalize change. An excellent leadership style characterized by energy, creativity, dedication and innovation, with a passion for building effective high performance motivated teams.

QUALIFICATIONS SUMMARY

• Strategic Marketing-Domestic and International • Brand Integration

• Branding, Brand Building, Brand Awareness • New Product Development

• Effective Media Strategies • New Product Introduction

• Internet Marketing • Product Packaging

• Database Marketing • Strategic Public Relations

PROFESSIONAL EXPERIENCE

BARSKA OPTICS 2006-Present

A manufacturer, importer and marketer of sport optics products.

Marketing Manager

Develop and execute marketing plans in a team environment. Supervise the design, preparation and execution of advertising, packaging, point-of-sale materials, tradeshows, sales and marketing materials.

CELESTRON, TORRANCE, CA 2002-2006

A manufacturer, importer and marketer of computerized and non-computerized telescopes, binoculars, sport optics products, and optics accessories that are distributed worldwide. Corporate offices and manufacturing facilities located in Torrance, California with Distributors in Canada, Mexico, the U.K., the Far East, and Europe.

Marketing Manager

Developed and executed plans in a team environment to introduce innovative new computerized telescope products and sport optics products. Directly responsible for product branding. Directly responsible for development of all retail packaging and merchandising for multiple lines of consumer optics products.

• Successful introduction of NexStar family of computerized telescopes with comprehensive media/marketing campaign. Result: Significant increase in product market share against the competition.

• Successful introduction of NexStar GPS family of computerized telescopes with comprehensive media/marketing campaign. Result: Significant increase in product market share against the competition.

• Successful introduction of an extensive new line of binocular and spotting scope products.

Result: Acquisition of new retail sales channels. Market share increase in the Sport Optics market segment.

• Initiated strategic partnerships. Result: Increased brand awareness and sales through targeted mass media exposure and strategic special events.

MOLL INDUSTRIES, FT. LAUDERDALE, FL. —

COMPRESSION DESIGN INTERNATIONAL, LAKE FOREST, CA 1998-2002

Moll Industries — Global injection molding and manufacturing company; Compression Design International Division — Industrial design, engineering, rapid prototyping (acquired by Moll Industries in 2000)

Marketing Manager

Worked in a corporate team environment to develop and execute strategic sales and marketing programs for both Moll Industries and Compression Design International.

• New domestic target account acquisitions through strategic sales and marketing presentations.

• Developed internet marketing strategies resulting in significant customer lead generation.

• Developed and executed new corporate identity program.

• Integrated marketing for international manufacturing divisions resulting in increased growth and profitability for international facilities.

DESIGN WEST INC., IRVINE, CA 1997-1998

An international design consultancy specializing in product development. Acquired by Compression Design International in 1998.

Marketing Communications Manager

Collaborated with the Vice President of Sales in the development and execution of sales and marketing programs for Design West including sales and marketing promotional materials, strategic sales presentations. Marketing communications support for Design West clients.

EDUCATION

Bachelor of Science, Marketing, California State University, Northridge

Bachelor of Arts, Advertising Design, Art Center College, Los Angeles, CA

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