KEY SKILLS
* Writing / editing content
* Production of digital and print media
* Manage multiple, concurrent tasks and projects on tight deadlines
* Superior attention to detail in planning and execution
* Deliver continuous innovation to improve process efficiency and productivity
* Strong analytical and problem solving abilities: isolate and analyze relevant and outside-the-box factors to determine flexible, creative strategies
* Learn and integrate new content areas and technology applications quickly
MLB Advanced Media, L.P., New York, NY
Editorial Producer, April, 2005 - Present
* Edit and produce text and graphics for minorleaguebaseball.com using proprietary content management system (cms)
* Write stories, headlines, subheads, captions and blurbs using AP and in-house styles
WatchIT.com, Inc., Syosset, NY
New Media Producer / Manager, 1996 - 2003
Role: Department management
* Managed four- to 12-person digital media production department creating online briefings with interactive video and text
* Minimized payroll-heavy budget by hiring entry level technicians with editing skills, creating permanent pool of replacement talent
* Fostered staff loyalty and productivity by providing opportunities for promotion
* Improved workflow during department expansion; maintained efficiency during contraction
* Collaborated successfully with peers and cross-functional departments
* Managed knowledge transfer to all departments following interface revisions
Role: Editorial
* Determined editorial style guidelines and ensured consistency of style, language and editorial quality for text elements
* Edited all program content in production by staff, including program transcripts, new glossary entries, SME bios and multiple-choice tests
* Performed final QA of all online content before publication
Role: Production management
* Consistently met production deadlines with highest quality digital media content; end user feedback was overwhelmingly positive
* Increased productivity by identifying best practices amid frequently changing processes
* Maintained on-time publication by coordinating documentation of revised processes
* Supervised program creation for custom clients, and conducted testing to determine interface adjustments required for those projects
* Initiated and managed projects needed to deliver archived content - e.g., supporting new operating systems, video codecs, etc.
Role: Project management
* Delivered award-winning upgrade and development projects for digital media interfaces serving as client-side project manager
* Co-designed proprietary content production tool
* Ensured reliability of new product releases and upgrades through beta testing
* Protected bottom line and customer satisfaction by ensuring on-time product delivery during re-engineering of products and processes
PREVIOUS EXPERIENCE
Manager, Michael's Fine Wine & Spirit Merchants, Sarasota, FL
* Co-managed annual $500K retail wine and liquor shop; supervised personnel, including hiring decisions
* Escalated the profitability of the catering segment of the business by streamlining processes and adjusting pricing to take advantage of opportunities to expand ordinarily tight margins
* Assisted branding adjustment towards upscale clientele: wrote "wine notes" to support participation in wine tasting dinners with local restaurants; wrote other promotional copy
* Successfully implemented two POS/AR system installations
Copywriter, Panasonic Broadcast and Television Systems, Secaucus, NJ
* Achieved increased sales of satellite systems and OEM electronic and industrial products through writing and production of space advertising and collateral literature
* Supported major sale to NBC - adoption of Panasonic MII Digital Broadcast System providing complete television production and broadcasting capability - with successful creation of high volume of successful collateral literature
* Supervised ad agency in preparation of print advertising for electronics/industrial products
Editor, Executive Letters, Executive Reports Corporation, Englewood Cliffs, NJ
* Researched, wrote, edited and produced successful business management newsletters and guides
* Designed sales-boosting format improvements
Acquisitions Editor, Institute for Business Planning, Englewood Cliffs, NJ
* Planned and managed a targeted publishing program of reference books on effective legal practice for attorneys and paralegals
* Acquired and developed these books based on market analysis and anticipated advertising position
* Helped authors finalize manuscript outlines and shaped content for production and publication
* Continued the company's successful pursuit of the emerging paralegal market
Managing Editor, College Sales Manuals / Senior Copywriter
Prentice-Hall College Textbook Division, Englewood Cliffs, NJ
* Managed creation and development of sales information totaling more than 2,000 pages a year
-- Delivered at the National Sales Meeting, this was the complete marketing information for publishing's largest and most successful college textbook sales staff
* Drove three consecutive sales increases and surpassed $100 million for the first time
* Wrote, designed and produced direct marketing for college textbooks across all curricula
Additional Copywriting and Editing
* Wrote freelance copy, including sales promotion, direct marketing and catalog copy
* Edited software manual for Panasonic CCTV Division
* Contributed to creation of promotional and collateral materials for IT briefings and eLearning
EDUCATION
* B.A., English Literature, Manhattan College, Riverdale, NY
* Additional training/continuing education in design and various software applications