Kristi S. Simmons
******.*.*******@*****.***
Experience:
April 2011-Present Five Hour Energy/Switch Spark Agency Field Marketing Rep
Setting up 'Energy Breaks' for exposure to everyday workers
Sampling product to target markets via guerrilla and event exposure
Demonstrate product knowledge and benefits
Scheduling Energy Breaks to promote product in workplace setting
March 2011 Cricket Wireless/Ogilvy Action Field Marketing Representative
Executing a fun and innovative campaign for our wireless client
Coverage via street teams format - out and about, passing out collateral, spreading client’s message, creating buzz
Demonstrate feautures of cutting edge mobile device
March 2011 GNC-Resveratrol Market Manager/Team Lead
Educate consumers on product and distribute samples
Share product specs with staff of the store to ensure sales beyond event
Complete and submit event recaps to client website
March 2011 Macy's 'Shop the Party'/Victory Marketing Market Manager/Team Lead
Teams will be tasked with distributing flyers hand-to-hand at university
Complete and submit event recaps to client website
Photograph staff/brand ambassadors with students
May-August 2010 Reyka Vodka / Aspen Marketing Market Manager/Team Lead
Communicate key brand messaging; in charge of entire Chicago Market activations
Managing client relationships, catering activations for their business needs
Encouraged consumers to visit the website to learn more about the brands
Educated consumers by communicating the unique qualities of the product
Emitting passion about Reyka product & grass roots on-premise program experience
Showcasing the Reyka brand spokesmodel/person
Pursuing follow-up with to reinforce brand message and direct sales to outlets of purchase or on-site purchase
Promoted from brand ambassador to team lead in 1 month.
Managed set-up & tear-down of display, distribute literature, samples & music card download quota
Managed corporate purchases in activations; including transaction allocations
Submitted event recaps, account and demographic data and feedback after each activation.
Successfully managed 30 high profile accounts
October 2009 Special K “Real Times” Series Spokesperson/Commercial Actress
Casted for nationally broadcasted television commercial
Ability to readily learn scripts
Displayed enthusiasm for brand on film
Engaged consumers to bolster sales & new product lines
August 2009 Gap Inc. Brand Ambassador
Friendly interaction with customers/public
Communicate key brand messaging
Greeter for Gap Silver Customer VIP/ Private Shopping Event
Distribution and assistance in creation of tees for 'Vote for _____' Campaign
Initiated sales effort via product recaps and commitment to buy from consumers
Set Up & Tear Down of promotional material
June 2009 Horizon Organic Brand Ambassador
Friendly interaction with customers
Initiated customer interest and enthusiasm of product
Actively distributed literature about brand
Distributed and regulated product samples and ambassador product
Convinced customers to try brand with discount incentive
July 2008 Devon Rashard Fashions Spokesmodel- Model Call
Interviewed auditioning models for upcoming fashion show
Narrated introduction of and auditions for talent show
August 2008 Cornerstone Marketing Spokesmodel- Musical Competition
Interviewed talent and judges
Interviewed crowd and parents of participants
Initiated crowd anticipation
March 2008 Kontrol Magazine Spokesmodel- Concert
Interviewed musical artists and aspiring talent
Initiated crowd participation and enthusiasm
Links to Video:
http://www.facebook.com/video/video.php?v=117**********&ref=share
http://www.facebook.com/video/video.php?v=126**********&ref=share
Education
2007- 2010 Roosevelt University Chicago Masters of Business Administration
Leadership focus, problem solving tactics, business ethics
Learned to develop conceptual sales & marketing plans, given specific sets of market, product and environmental conditions
Master's of Business Administration, Concentration in Marketing
Studied internal and external forces influencing consumer decision making via theories of consumer market behavior and marketing communication techniques.
Explored sales & marketing information sources and techniques in terms of study designs, questionnaire development; data collection, processing, and statistical analysis.
Involved in Leadership Development:Roosevelt Empowering Values, Excellence, and Leadership (REVEAL) Program
3.5 G.P.A.
2001- 2006 Loyola University Chicago Bachelor of Arts in History
Liberal Arts focused curriculum
Extensive research tactics, various approaches to writing, reading and researching history
21 mathematics and computer science hours
Emphasis on professional and social ethics in careers, social advocacy and leadership
Can’t Believe it’s Not Better- Improvisational Group
Played mysteriously dark actress in Loyola University Chicago, “Girls, Girls, Girls”
Master Of Ceremony for “ Battle of the Bands” 2001
1997 –2001 Hyde Park Academy High Schools Diploma- College Prep
Pioneered International Baccalaureate Program at HPA
Chicago Public High Schools Diploma- College Prep
Maintained a grade point average of 3.8, Graduated to 5% of my class
National Honor Society member, an organization for high achieving students who were involved in their communities and schools
Senior Girls Counsel member a group focused on actively improving their communities through community service.
Skills & Interests
Marketing, Mathematics, history, film, travel, health and fitness human rights
Familiar with running market research statistics in SPSS
Proficient in Microsoft Office, Quicken, Quick Books, GoldMine & PhotoShop
Highly developed computer skills, experience of utilizing technology to maximize productivity, sales and efficiency; including SEO, HTML & BCC code experience
10 key proficiency, 45 WPM
Excellent written and verbal communication skills
Versed in conversational French
Southern American Russian & other Eastern European, Jamaican, British, New England accents & dialects http://kristifreevalour.voice123.com
Improvisational & Impromptu skills