Sales Customer Service

DANNY T. CHRISTOFANO

***** ***** ****

Hunt Valley, Maryland 21030

Home: 410-***-****

Cell 443-***-****

Email: ************@*****.***

EXECUTIVE MANAGEMENT SUMMARY

A proven manager with a deep understanding of foodservice, distribution and ingredients industries. I am highly focused and motivated, able to work both independently and collaboratively in a variety of settings, conditions and environments. Adept at developing successful business innovations and solutions, able to work with diverse professional teams while leading by example as an individual contributor. Talented, results oriented and versatile leader, driven to succeed and contribute. I have infectious enthusiasm, self-confidence and high energy level with a low need for personal limelight.

PROFESSIONAL EXPERIENCE

Oasis Foods

Director of Foodservice Sales January 2011 to May 2012

Selected to design and implement turnaround strategy to double the revenues of this $150,000,000 manufacturer of edible oils, shortenings, margarine, blended butter products and salad dressings.

• Implemented new business plan to curb decline of over 10% in US foodservice distribution.

• Developed new pricing formula to increase AOS (average order size) and maximize LTL service levels.

• Reorganized geographic territories in anticipation of 5 new regional managers to produce $35 million in new revenue.

• Directly secured over $4 million in annualized revenue withinh 5 months.

• Recruited, hired and trained two regional managers for vacant territories.

• Appointed by president to be direct liason with: Uni-Pro, PFG, Legacy Foodservice, Frosty Acres and Golbon buying groups.

Tellen Foods, LLC

Vice President of Sales & Marketing October 2009 to April 2010

Recruited to assist in turnaround of this two year old spice and ingredient manufacturer. Full responsibility for all sales and marketing direction for retail and foodservice market segments for North America.

• Personally solicited and secured $1,350,000 in new business within 4 months.

• Designed bulk spice program for The Fresh Markets and closed the $1,000,000 3 year contract

• Instituted new pricing strategy and marketing programs.

• Developed winning strategy for relaunch of the Culinary Choice brand. This includes labeling, packaging, specification upgrades, point of sale material.

• Realigned national broker network to facilitate inproved communication and market penetration.

DANNY T. CHRISTOFANO

Page 2

Wilder Foods, Inc

Executive Vice President 2007 to April 2009

Full accountability for day-to-day operations of this start up food ingredient manufacturer. Complete P & L responsibilities that include sales and marketing, business development, packaging, procurement, production, product development, finance, operations, human resources, regulatory affairs and information technology. Competed directly with McCormick and Tones.

• Personally secured over $700,000 in new business contracts within 6 months.

• Negotiated agreement to produce private label spices for a $2.5 billion distributor. (Frosty Acres Brand)

• Secured approval to become exclusive supplier to a $500M client, Tailor Made Distribution.

• Developed Parade and Red & White private brands for Federated Foodservice nationally.

• Directed entire company efforts for approval to receive Earth Kosher certification.

• Designed product specifications, packaging, labeling and marketing efforts for launch of GOURMET TRADER brand.

Coastal Business Machines, Inc. 2003 to 2007

Executive Vice President

Within 18 months successfully turned a $600,000 net loss to a net profit of $400,000 for this 15 year old private UPS Battery Back Up power supply and services company. Industry leaders are American Power Conversion, Powerware and Liebert.

• Personally secured signed contracts with Pomeroy IT Solutions, Radiant Systems, Powerware, Auto Zone and World Vision generating new revenue of $1,600.000.00 annually.

• Overhauled sales department in Baltimore, MD and Las Vegas, Nevada in order to achieve market share gain. Established four geographic regions to create accountability and monitor growth by state, city and account type. This resulted in a 28% sales increase the first year.

• Negotiated new property leases for Baltimore and Las Vegas and reduced pricing from UPS, FedEx, MK Battery and American Power Conversion to increase profitability without increasing pricing. Gross margins increased from 42 to 56%

• Implemented departmental objectives and developed bonus programs to reduce costs while increasing profitability for: sales, technical, purchasing, finance, operations, shipping and transportation managers and supervisors. Overall operating costs were reduced by 8%

• Created a cash discount program to reduce DSO from 55 days to 46 days. This resulted in an increased cash flow of $360,000.00

DANNY T. CHRISTOFANO

Page 3

Advanced Food Solutions, Inc. 2002 to 2003

Hunt Valley, Maryland

Senior Vice President

Launched new US division of Canadian company, CELL Foods, Inc. Responsible for all US operations which include: sales, marketing, quality, product development and procurement for the industrial ingredients and foodservice divisions.

• Directly secured $1.5 million contract with a North East regional chain of 43 restaurants shortly after launch of GOURMET TRADER brand. Unseated incumbent supplier, McCormick Foodservice.

• Developed ISLAND MERCHANT brand of spices, seasonings, extracts, food colors and vanillas for GOLBON foodservice group which includes over 135 distribution centers within 90 days of start up. Resulting in $350,000 of immediate revenue.

• Instituted co-packing agreements with Canadian manufacturer to increase product portfolio to include: soup bases, cream soups, sauces, puddings, pie fillings, gravies and drink mixes.

• Directed the research of “Probiotic” products designed to enhance consumer health awareness in snack food products.

• Launched GOURMET TRADER product line to compete directly with McCormick’s culinary products.

Fuchs North America - Baltimore Spice, Inc. 1996 to 2001

Owings Mills, Maryland

North American component of the Fuchs Group, the largest privately held spice and seasoning company in the world, with operations in the U. S., France, Germany, South America and Asia with revenues exceeding $1.5 billion. Competed directly with McCormick, Tones and direct from country of origin importers.

Vice President of Sales and Marketing

Hired to create a new Foodservice Division. Within 6 months, assumed responsibility for all sales, marketing, brand development, customer service, broker selection and pricing strategies for all business units in North America. Also responsible for recruiting, hiring, training and strategic development for both business units.

• Increased total sales 18% per year.

• Negotiated distribution contracts with PFG, Pocahontas, Frosty Acres, Golbon, and Foresight

Partners Procter & Gamble, Gargil, Sara Lee, Keebler, Pontiac/Kroger and Unilever increasing sales by $16 million.

• Personally responsible for all sales, marketing, product development and customer service efforts for Pringles Brand snack division of Proctor & Gamble, which produced revenues in excess of $15 million.

• Secured private branding contracts with other ingredient manufacturers to expand product portfolio and increase sales without adding manufacturing costs. This resulted in additional sales revenue of $2,200,000 at 47% gross margins.

• Launched new Foodservice Division for North America. Foodservice sales increased 300% annually four years in a row.

DANNY T. CHRISTOFANO

Page 4

• Organized new Foodservice Division in South America for Fuchs Brazil, with sales reaching $2.5 million in two years.

• Increased sales at the distributor level over 28% during the first year of product line conversion by training sales personnel and cross marketing other product categories.

• Received “Supplier of the Year” awards from Pocahontas Foods USA and Golbon for the year 2000.

• Created “Culinary Choice” brand of foodservice products to compete directly with McCormick and Tones. These products won the American Tasting Institute Award and the Award of the Americas gold medals for the years 2000 and 2001.

• Developed 5-year corporate strategic business plan for internal growth and identification of potential acquisitions for external expansion.

SYSCO Foodservices of Baltimore 1978 to 1996

General Sales Manager (VP Sales)

Recruited from SYSCO Foodservices of Kansas City by the President and CEO of SYSCO Corporation, soon after the acquisition of this division, to increase market share in the Baltimore/Washington, Northern Virginia markets.

• Increased sales from $165 million to over $345 million

• Tripled gross profit margins to $65 million annually

• Directly solicited local and regional contracts generating sales exceeding $22 million annually

• Improved pretax return on sales 3 percentage points

• Redesigned sales training programs while implementing new commission structure. Sales increased $36 million -- a 21.8% gain

• Established multi-unit account department, increasing sales and gross profit margins over 16%.

• Reorganized inside sales department, established online order procedures enhanced by new CRM system, resulting in increased service levels while reducing the staff by 6 full-time employees.

• Formulated collection incentives with the Chief Financial Officer and Credit Manager, which reduced DSO by 4 days reducing exposure over $5,3000,000

• Implemented annual, large-scale, customer incentive promotion, increasing sales over 20% while reducing budget $150,000.

• Reduced turnover 11% implementing regional sales and management programs developed with 8 operating company presidents. Selected by corporate Vice President of Human Resources to present recruiting and training techniques to attendees of the annual Senior Sales Management Conference.

EDUCATION

Bachelor of Science and MBA (equivalent) – 25 years at the University of Business Expereince

SYSCO Corporation, Senior Management Development, Houston, Texas

Conrad Hilton School of Professional Food Marketing, Houston, Texas

Center for Creative Leadership, Greensboro, North Carolina

Alex Karras Negotiating to Win, Kansas City, Missouri

Contact this candidate