Manager Marketing

PJ Butland

*** ********** • Goose Creek • South Carolina • 29445

843-***-**** • pn0tdk@r.postjobfree.com

WRITING & EDITING: Advertising Copy, Presentations, Speeches, Instructional and Training

Professional

Materials, Web content, Web Marketing, SEO and Correspondence. TRAINING &

Strengths

DEVELOPMENT: Classroom Instruction and Delivery, Public Speaking, Public Relations, and

Event Planning.

DIRECTOR OF MARKETING SUPPORT

Professional

Atlantic Coast Life Insurance Company | Charleston, South Carolina | 3/11 Present

Background

Create successful marketing pieces, web sites, training materials, interactive presentations.

Assist marketing needs and special events at trade shows.

Work extensively with Compliance to assure accurate advertising and marketing across seven

states and create time- and money-saving procedures

Assist Preneed and Career Agency teams with policy delivery and maintenance

SENIOR COPYWRITER, WEB CONTENT MANAGER and MARKETING

PROGRAMS MANAGER

Gale/Cengage Learning | Farmington Hills, MI | 4/99 10/10

Create successful Web promotions, product sales sites, interactive media scripts and

presentations and e-mail campaigns to meet marketing goals.

Write powerful advertising copy and trade catalog copy for imprints.

Assist marketing needs and special events at trade shows.

Strategize with marketing staff to manage winning campaigns.

Successfully managed $400,000 budget annually

TECHNICAL WRITER

Electronic Data Systems | Troy, Michigan | 04/93 – 04/99

Trialon | Lansing, Michigan | 11/90 – 04/93

Worked to enhance product serviceability.

Designed service manuals, Production Assembly documentation, training material and Hidden

Line Removal Process – saving GM resources.

Tailored documentation to address client and user training needs.

SENIOR COPYWRITER/TRAINER

Crowley, Milner & Co.| Detroit, Michigan | 04/89 – 10/90

Trained and supervised junior staff.

Created innovative ad copy for print, direct mail and catalogs.

Streamlined department – saving resources.

Education & First Place Target Award | 1997, 1998, 1999

Awards Best Of Show Award | 2000, 2001, 2002, 2004

Direct Marketing Association of Detroit

Bachelor of Arts, Advertising

Michigan State University | East Lansing, Michigan | 1988

Volunteer Work Toys For Tots • Comedy For a Cure • Reading Mentor

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