Marketing Sales

Nora Palmer

*** ****** ****** **********, ** ****1 617-***-****



Experienced, self-directed, entrepreneurial business professional with record of successfully executing various business initiatives. Effectively managed and cultivated productive relationships, created and implemented innovative marketing programs, negotiated successful business proposals to achieve business success. Expertise in the following areas:

Strategic Business Planning Web Development and Management

Operations Management Product/Brand Management

Team Building and Management Contract Negotiation

Budget Preparation / Administration E-Commerce Marketing



TomTom, Inc, E-Commerce Specialist April 2008 - Present

Direct marketing manager for international electronics manufacturer responsible for the North American direct to consumer marketing efforts.

· Guide the strategic direction of all online direct to consumer marketing efforts, including email marketing, affiliate marketing and search marketing.

· Manage email marketing efforts including content creation and set-up for all messages including customer lifecycle messaging on demand or trigger, monthly newsletters and promotional messaging campaigns.

· Manage affiliate marketing programs including publisher acquisition, development and retention. Optimize performance of top producers through various exclusive promotional campaigns program management.

· Support search marketing efforts through content creation, landing page optimization, and keyword/phrase management.

· Manage launch of third party website through Digital River GlobalCommerce interface. (www.tomtommapshop.com) Responsibilities include all aspect of site design and creation, product merchandising, and promotional planning and execution. Realizing revenue projections since inception.

· Managed contract negotiation from conception through execution for launch of third-party marketing service providers with annual budgets of $300K.

· Act in operational capacity to manage inventory forecasts and product availability for TomTom.com with annual revenues of $16M.

· Manage internal direct marketing calendar communicating across departments to ensure consistent messaging, inventory availability and adequate customer service support.

Utilize reporting tool to conduct ROI analysis of all direct marketing campaigns.

Head Games Inc., Owner 1995 - 2010

W omen's high-end retail accessory store with various locations and companion e-commerce web site. Managed all aspects of business including operations, merchandising, marketing and business development. Managed time, resources and budgets of each sales channel.

Director E-commerce Marketing and Development 2001 - 2010

· Launched E-commerce web site complementing existing retail locations. (headgamesonline.com)

· Selected, hired and managed third party vendor for creation and implementation of e-commerce web site, managing technical and creative elements of project from inception to completion.

· Directed, established and maintained plans, policies and goals for e-commerce web site, including site design, merchandising, product management, site content and marketing initiatives.

· Developed and implemented strategic online marketing plans doubling revenues in one year, sustaining growth of more than 50% consistently year over year.

· Directed all e-commerce marketing initiative including, SEO, SEM, PPC and Social Media. Successfully maintaining a top 5 natural search positions in Google and Yahoo for actively managed keyword terms.

· Responsible for all content creation in accordance with overall marketing strategies to ensure cohesive practice of maximizing PPC, SEO and SEM programs.

· Effectively communicated with third party vendors to execute on marketing plans and concepts as well as trouble shooting creative or technical issues.

Merchandise Manager / Buyer 1995-2010

· Planned and directed all aspects of buying and merchandising of women's accessories for multiple retail locations and e-commerce web site.

· Successfully negotiated best terms with key vendor accounts including discounts based on product line success and sales volume realizing a 10% cost reduction in product category.

· Managed inventory levels, re-order processes and sell down processes.

· Developed merchandising strategies, budgets, sales targets, and profit objectives.

· Identified trends or improvements in product offerings to make appropriate buying decisions.

Director of Retail Sales 1995 - 2008

· Managed daily activities of retail business with annual revenues of $1m.

· Successfully negotiated various short and long term “specialty” lease agreements at sought after highly regarded locations including Faneuil Hall Marketplace (12 years) Martha’s Vineyard (5 years), The Mall at Chestnut Hill (6 years) Newton Centre (2 years)

· Worked with both internal and external creative teams managing, developing and implementing sales policies, promotions and initiatives to maximize sales and profits.

· Hired, trained and managed staff of 25 direct reports across multiple locations, achieving high employee retention rate will average tenure of 5.5 years.

Marketing Manager 1995 – 2008

· Managed, developed, and implemented product marketing activities to maximize sales through regional print media, utilizing web presence to drive traffic to locations.

· Prepared marketing strategies and programs, evaluated program performance to develop and update business goals and objectives.

· Negotiated best terms and placement for local print media and obtained product placement from key vendor accounts in national media outlets.

· Collaborated with creative team on production of all brochures, print media advertisements, and direct mail advertisements, monitoring work flow and deadlines.

· Managed monthly direct mail program including list management, creative process, and ROI analysis.

Education

Master of Business Administration, 2000

Simmons School of Management

Boston, MA

Bachelor of Science, Marketing, 1993

Plymouth State University

Plymouth, NH

References: Available upon request.

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