Manon Angelo

*** ********* ******, ****, ** ***** pluvov@r.postjobfree.com / H: 919-***-****

SUMMARY: Market Intelligence Strategist and Researcher with extensive experience in primary/secondary worldwide analysis in

the High Tech, Financial, Private Sector and Power Industries. Web architecture strategies and build-outs to include

expertise in cross-functional matrix management and corporate strategic planning inclusive of WordPress and MS

Office-based applications.

EXPERIENCE:

Signature Agency, Inc. RDU (10/11-05/12) WEB STRATEGIST

Responsible for overseeing and implementation of all web/digital operations for all clients.

Architect for local, national and global websites (B2B/B2C) inclusive of usability tests and digital programs.

Oversee and incorporate all SEO and SEM processes and programs for all clients.

Collaborate with SEM, and Graphic Designers to ensure brand quality is maintained and optimized.

Worked with clients to ensure their brand and expectations were met via their WordPress websites and digital requirements.

Communicate with vendors and software application representatives to ensure smooth delivery of websites.

Research and identify WP web-based plug-ins and applications to optimize quality web experiences for end-users.

Years of SEO experience, principles and optimization variables, working knowledge of Google Analytics and common

programming languages (HTML, CSS, etc.)

Managed local campaigns in targeted markets via email applications for clients inclusive of social media campaigns

(Social Media Marketing or SMM).

Expert web content design knowledge using WordPress and how they relate to SEO functions.

Strong skills in development and the ability to convey knowledge to clients.

Developing and executing SEO strategies and perform baseline site audit for new sites.

Identify obstacles on client's site and redesign and optimize key words and functions to optimize their results

Monitor and evaluate the effectiveness of new initiatives; assess results and continuously refine marketing plan.

Integrate corporate market research and market and competitive intelligence as an overarching benchmark from the internet

industry in trends, etc.

Manage tactical SEO initiatives including on-site optimizations, keyword analysis, web content development,

link-building,site auditing and competitive analysis

Worked with reports via Webtrends since 1997 when the first web editor was available based on meta tags.

Clients in vertical markets such as Power/Electric Industry, Construction, Consumer, Food/Beverage Restaurant, Pet

Industry, Insurance and non-profit.

Peak Nutrition, Inc., RDU (01/04-02/11) MARKETING DIRECTOR

Started and Developed a Franchise Neutraceuticals Company in the RDU area.

Collaborated with Corporate and business partners in all aspects of implementation, employee manuals, staffing,

Market/Competitive Research optimized and positioned the establishments to develop business.

Researched a new consumer-based product line, presented findings to parent company/corporate; gained approval for

nationwide, unprecedented roll-out of new product line.

Developed and implemented marketing programs (events, promotional materials, email) increased revenues; attracted and

retained customers. Developed co-op advertising guidelines and materials and increased Brand recognition.

Successfully developed the company from $.3M to over $2M in revenues.

Bank of America, Charlotte, NC (05/03-11/03) INTERNET MARKET DEVELOPMENT CONTRACT/CONSULTANT

Recruited to assist Marketing Strategy Group in Internet Strategies and Planning.

Researched Marketing Plans and made recommendations for modifications to optimize customer/end-user experience.

Supported development of marketing strategies and tactics for consumer Internet initiatives.

Progress Energy Raleigh, NC (01/01-11/01) INTERNET MARKETING PROGRAMS MANAGER

Recruited to assist Energy Services Senior Management for new Internet business development efforts. Internet Liaison to functional

groups (e.g. Product Marketing/Management, Corporate Communications, IT, etc.) to provide concise and standardized marketing-based

information to internal/external Internet users. [aka Carolina Power and Light].

Researched and acquired Market Research reports and conducted focus groups for new Website concept.

Developed a formal marketing launch program, to include a press release, promotional activity(s), collateral and

partnership launch location with the Chamber of Commerce for a small business website.

Successfully launched new website resulting in additional market, customers and revenue streams for utility as well as

preparedness for deregulation and competitive positioning.

Developed and implemented a marketing communications strategy for small business website as well as overseeing all

related collateral material (press releases, brochures, etc.)

Attended trade show events in support of small business website launch and business development efforts.

ABB, Raleigh, NC (01/00-12/00) MARKET ANALYST

Recruited to perform Market Research and analysis for the Transmission and Distribution Systems Division.

Researched domestic and global grid providers of electric power, presented plans on acquiring grids, mapping of the grids,

growth and historical data. Compiled competitive reports and presented information to Senior Managers to analyze power sub

stations demand growth for business development.

OpenSite Technologies, Inc., Durham, NC (1/99-12/1999) MARKET INTELLIGENCE DIRECTOR

Recruited to support the executive team in current/future strategic markets to develop incremental business (B2B/B2C).

[OpenSite Technologies, Inc. acquired by Siebel Systems].

Developed annual customer Benchmark Survey to measure overall customer satisfaction and company performance.

Presented results, made recommendations to executive team. Conducted Internet-based events to gain customer

feedback, interaction and increased brand recognition as well as website functionality.

Developed and managed Market Intelligence budget in support of new business developments. Consulted with

outsourced Focus Group teams to develop Brand and positioning statements.

Researched, presented solutions to National Account Team, Domestic/International Sales Teams; proposed

opportunities for business in new vertical markets. Developed more efficient and/or alternative marketing solutions

based on research.

Authored a business development document, which focused on a new horizontal market penetration, presented

solutions to Executive Team and gained approval for implementation. Develop and execute plans to achieve annual

sales and profit goals.

Diebold, North Canton, OH (7/1996 – 7/1998) MARKET/COMPETITIVE INTELLIGENCE MANAGER

Recruited to support Corporate Management in strategic product planning concepts and initiatives for all product lines.

Researched, assessed and negotiated purchases of annual contracts with Market Research firms pertinent to

six product lines in support of existing and new-product concept initiatives. Developed and managed research budget model in

support of current/new business development and product line budget allocation requirements. Assessed current research

acquisitions and internal processes, successfully gained savings of $.25M.

Designed research questionnaires to execute primary research to gain insight and assist management in product market

requirements and marketing decisions. Attended industry-related tradeshows pertinent to all six product lines to collect/report

on competitive and market activities.

Analyzed primary/secondary Market Intelligence and presented key findings and recommendations to senior management in

support of strategic market decisions.

Researched utility industry market conditions pertaining to new product concept. Conducted interviews with current/potential

key utility customers’ requirements. Developed business case and presented to corporate Executives and Senior Management

based on Utility industry’s key findings, product and market requirements (forecasted volumes for new product introduction),

made recommendations and gained approval to launch new product.

Developed an extensive research survey for the Healthcare industry and initiated an internal telemarketing effort to gain market

penetration and product relevance based on current product market initiatives. Synthesized data presented findings to

healthcare senior management and distributed pertinent sales leads to field sales divisions.

Develop/distribute competitive bulletins, industry-related research and ad-hoc requests to Field Sales Organizations. Presented

competitive information to field sales personnel via Corporate Education (DevEd Training). Trained employees on the

Competitive/Counter Intelligence processes regarding products and services.

Developed survey and interviewed key Financial institutions to collect market requirements for new merchant banking product

concept. Presented key findings and Competitive Intelligence to Senior Management and successfully gained approval on

recommendations to launch in following fiscal quarter.

Proposed and initiated Domestic Brand Study, contracted and collaborated with research firm to develop surveys to measure

company-brand equity and related branded product lines.

lProposed and initiated monthly Global Team meetings to assess research initiatives for International Channels Marketing

Sales Support Representatives and implemented a centralized Corporate Market Research Center.

EDUCATION: Masters Degree, Lesley College, Cambridge, MA, Management

Bachelor's Degree, Rivier College, Nashua, NH, Marketing

Member of SCIP (Society of Competitive Intelligence Professionals) 1996-2000.

DEC Engineering Standards Award 1992, Worldwide Engineering Standard for Computer Vendor Equipment Services

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