Sales Manager

DOUGLAS FAIRWEATHER

*** *. ******* ***. – *C

Batavia, IL 60510

(630) 777- 2204

**.***********@*****.***

Summary of Qualifications

Innovative and Results-Orientated Sales, Marketing, and Management Professional

Broad knowledge of experiential trade show marketing, educational seminars, and corporate events. Diverse experience in association management, show management, exhibit design/fabrication, and event general contracting.

Exceptional Communication and Leadership Skills

Extensive branding and marketing of client products/services via integrated media. Savvy in sales development, execution, and management. Skilled at marketing and branding of client products/services via integrated media. Facilitation of internal/external customers to initiate strategic planning, business development, staff management and project execution.

Professional Experience

HEPA, Inc - Chicago, IL 2009-Present

Business Manager

Responsible for the expansion of an east and west coast sales operation

• Identify revenue potential of each locale

• Lease, render operational, staff and maintain office

• Coordinate territorial sales efforts and monitor

• Manage daily operation toward self-sufficiency

Ion Exhibits - Itasca, IL 2008-2009

Vice-President

Responsible for the overall sales efforts of sales force. Generate revenue, product expansion, grow company and lead a sales force of twelve commissioned professionals.

• Manage and dovetail sales force efforts

• Establish and monitor staff sales goals

• Recruit, mentor, educate and support sales force

• Assist in RFP’s, presentations and closings

• Identify and drive new business efforts

Czarnowski Exhibit Services - Chicago, IL 2006-2008

Senior Sales Manager

Responsible for the identification and coordinated pursuit of new business development. Maintain current client roster and maximize revenue potential with each. Integrate client branding within an exhibit environment and to present an innovative and compelling marketing solution.

• Sell and produce custom exhibit environments

• Grow revenue within current client roster

• Identify new sources of revenue through industry research

• Identify and select key companies within each industry

• Coordinate internal sales and marketing efforts

• Oversee all production efforts

• Maintain client exhibit inventory/oversee property management

• Coordinate all shipping and logistics

The Design Agency- Arlington Heights, IL 2005-2006

General Manager

Manage the daily operation of a 12 MIL exhibit company with 55 full-time employees. Direct involvement with sales, marketing, estimating, operations, design, accounting and human resources. Primary efforts involved evaluating all departmental functions, restructure of sales and operations, assess overhead, reduce expenditures, and enhance existing revenue streams.

• Overall P & L responsibility

• Manage 150,000 square foot facility

• Integrate and streamline departmental functions

• Identify major capital expenditures

• Lead sales presentations

• Formulate new business development

• Require operational efficiency

• Final personnel decisions

The Freeman Companies- Chicago, IL 1995-2005

National Sales Manager

Promoted through positions of increasing responsibility to generate revenue and sales growth. Responsibilities include selling custom exhibit properties and managing corporate exhibit accounts on a national level. Selling and maintaining entire trade show accounts. Extensive contractor experience in both exhibit sales/showsales and overall trade show production. Employed by Freeman Branch and Freeman Corporate office.

• Sell and produce custom exhibit environments

• Sell and produce various trade show and events

• Manage and maintain clientele

• Oversee exhibit sales efforts on 27 corporate accounts

• Liase with FDC branches producing Corporate Sales Group shows

• Forecast revenue and track fiscal progress

• Direct major trade show accounts

• Produce trade shows at sites across North America

Instrument Society of America- RTP, NC 1988-1995

Manager, Exhibits & Meetings

Directed all aspects of a professional association’s annual exhibition and educational conferences. Marketed event to attendees and sold space to exhibiting companies. Developed society branding strategies and methods to dissemination. Collaborated with internal customers to present unified and consistent message of all society services at its exhibition. Liaison between society leaders, board members, volunteer committees and staff. Established 1.6 MIL annual operating budget with bottom line accountability.

• Responsible for positioning, planning and administration of association’s mission

• Create and execute marketing campaigns for annual conference and exhibition

• Perform market evaluation and identify methods of penetration

• Coordinate on-site implementation of a 280,000 net square foot exhibition

• Develop aesthetic and written components of trade show’s environment

• Appoint general contractor, select convention center venues and hotels

• Negotiate contracts, monitor compliance and vendor performance

• Supervise training and development of departmental staff members

• Generate 4.6 MIL in annual revenue

• Maintain gross profit margins of 40%

Reed Exhibition- Des Plaines, IL 1986-1988

Operations Manager

• Manage the planning, logistics and operation of trade shows

• Appoint show vendors and monitor performance

• Write exhibitor manuals and design floor plans

• Negotiate hotel room block reservations

• Manage budget

General Exhibits & Displays- Chicago, IL 1984-1986

Account Executive

• Market and sell custom built exhibits and displays

• Design exhibits and coordinate fabrication and shipment

• Supervise on-site installation of exhibition materials at trade shows

Education

University of Wisconsin at La Crosse

B.A. - English, 1984

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