Daniel Snoke
** *. ******** ******, ***********, MD 21228 h-410-***-****/c-410-***-**** ***********@*******.***
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Profile: Highly successful buyer/purchaser with over 25 years of experience in retail operations including sales planning, procurement, management, inventory control, and development of promotional events.
Received numerous Smithsonian CARE Awards in recognition of exceptional customer service, surpassing sales goals, and outstanding commitment and dedication to organization.
Skills and Qualifications:
• Procurement
• Management and Administration
• Customer and Personal Service
• Sales Planning and Marketing
• Communications and Media
• Supervision and Training of Staff
• Innovative
• Analytical
• Microsoft Office and proprietary computer skills
Professional Experience:
Buyer Smithsonian Institution Washington D.C. 2008-2010
• Collaborated with vendors and curators to select and develop merchandise assortments to achieve museum’s goal of educating the public.
• Ensured the success of exhibit related sales through product selection, research and sourcing.
• Procured books, CDs, DVDs, CD-ROMs and graphics for departments that generated over seven million dollars in annual sales.
• Maximized profit and sales by improving the margin of categories through research, negotiation and development of long term professional relationships.
• Applied data analysis to maximize profitability, exceed goals and secure the best application of budget, floor space and manpower.
• Directed arrivals, returns and terms of sale of assortments of merchandise and price points.
• Met all deadlines through on-going communication with team members and vendors.
• Instrumental in deciding print runs for exhibit publications carried in the shops.
• Assisted in budget, product selection and set up of many temporary shops for exhibits and seasonal events.
• As a team member participated in the planning, buying, and merchandising of new and re-launched museum shops including the Native American Museum, African Art Museum, National Air and Space Museum, and the National Museum of American Art.
• Reviewed and tested all submitted products for compatibility and quality.
• Signed off on projects as various phases were completed satisfactorily.
• Analyzed point of sales reports to insure correct inventory flow.
• Used forecasting programs to plan for procurement time tables for items manufactured overseas.
• Submitted items for inclusion in Smithsonian’s mail order catalog and website.
• Selected the product for our satellite shops located at various airports and off site locations.
• Approved locations for all major products for peak sales seasons.
Assistant Buyer Smithsonian Institution Washington D.C. 1991-2008
• Maintained appropriate stock levels on backlist titles serving 18 shops in 14 museums.
• Assisted the Buyer in maintaining favorable in-stock positions.
• Designed visual displays and coordinated with in-house display team.
• Determined reorders from more than 400 publishers, monitoring for slow sellers, missed sales opportunities, markdowns and returns.
• Directed a training initiative educating museum store employees on customer service and book-selling skills.
• Developed a handbook to teach store employees merchandise techniques.
• Launched a series of book signings with Washington area authors to strengthen the Smithsonian Institution’s connection with the local community.
• Worked with visiting musicians from around the world, contracting with musicians for the consignment of their recordings.
Assistant Shop Manager Smithsonian’s Sackler Gallery Washington D.C. 1989-1991
• Managed all store operations including; computerized data reporting, scheduling, goal setting, staff hiring and training, administrative duties, physical inventories and price changes.
• Arranged deposit, reconciled register receipts and change requests.
• Coordinated with shop buyers and museum curators for book signings, special events and community outreach.
• Represented the mission of the museum through exceptional customer service
• Fulfilled the duties of manager for 6 months while manager on leave.
Head Category Person, Books American History Museum Shop Washington D.C. 1987-1989
• Received and displayed inventory based on stipulations of the buyers, curators and shop management.
• Directed book-signings and events held at the museum.
• Maintained working knowledge of the 5,000 book titles carried in the shops.
Key Accomplishments
• Spearheaded a project to increase sales on our Cherry Blossom Festival promotion
o Developed a CD of traditional Japanese music.
o Created a budget based on music owned by the Smithsonian
o Selected additional tracks to meet the project’s needs
o The CD has sold over 15, 000 copies with a GM of over 50%.
• Advised Smithsonian Folkways on a series of releases that became some of the store’s and the label’s best-selling titles.
• Worked with local authors to create titles and merchandise to fit our shops needs in regards to seasonal and exhibit related special promotions.
Education
Community College of Baltimore County Catonsville, MD. AA Degree, Business In progress