Karl Lundberg
**** ***** **., *******, ** ***** H# 317-***-**** C# 317-***-**** ************@*********.***
Career Summary
MBA and over 14 years of progressively responsible experience in sales and marketing of industrial and consumer products. Hands-on experience designing and implementing sales and marketing campaigns for new client acquisition, as well as the retention and growth of existing accounts. Recipient of numerous awards throughout my career.
Professional Experience
Outdoor Lighting Perspectives/Luminocity, Indianapolis, IN March 2005 – June 2011
The leader in low voltage landscape lighting, the company transforms the exterior of homes with elegant lighting effects. Sales are made primarily to affluent residential customers via an evening demonstration. This is a complete sales, installation and service operation.
Sales Representative
Promoted the company via networking, trade shows, referrals, internet marketing, Indianapolis Monthly Magazine, RSVP mailers, and strategic trade partner relationships. Focus of the organization was to provide a “thrilling” experience for our customers. Grew sales to over $500,000/yr. Established standards of excellence and guided employees to maintain them.
• Recipient of 3 consecutive Angie’s List Super Service Awards – (2008, 2009 & 2010)
• Increased sales by 24% during the recession beginning 2010-11 (2009 – 2010)
• Winner of Outdoor Lighting Perspectives annual sales award each year offered (2007, 2008 & 2009)
Wesleyan Publishing House, Indianapolis, IN November 1999 – March 2005
A producer and distributor of books and other materials. The Indianapolis headquarters location employed approximately 20 people and consisted of a warehouse, distribution and production facility.
Marketing Director
Developed and implemented marketing initiatives to promote the company and its products. Produced annual catalog used to promote internally created materials for sale, as well as other books of interest. Promoted product line via trade shows & conferences. Managed a team of sales reps throughout the U.S.
• Launched company’s first internet sales site resulting in increased sales to new and existing clientele.
• Landed Meijer stores as a customer for one of our product lines.
• Created and implemented a point of sale program for member churches to sell our products on site.
Marine Forces Pacific – Engineer Planning, Camp Smith, HI 1998 - 1999
Operations Officer
Sr. Officer in charge of joint initiative program between the Russian Navy and U.S. Navy/Marine Corps conducted in Vladivostok. Program was designed to create warmer relations between the U.S. and Russia.
Top Line Process Corp. Bradford, PA March 1994 – September 1997
A leading supplier of quality hygienic stainless steel process equipment, TLP distributes stainless steel tubing, valves and pumps to the food and pharmaceutical industries.
Marketing Manager/Sales Representative
Responsible for development of all marketing materials and advertising programs for the U.S. and overseas. As sales rep, called on clients throughout the U.S. and France.
Prior Employment
Beautiful River Development Corp. – Executive Director 1992-1994
NY State Department of Labor - Client Care Specialist 1990-1992
Olean Advanced Products – Sr. Training Manager 1989-1990
Education
Masters of Business Administration in Marketing & Finance
St. Bonaventure University, Olean, NY
Bachelors in Business
Calvin College, Grand Rapids, MI
Command and Staff College USMC
Completed Sandler Sales Training Program
Military
Completed United States Marine Corps reserve commitment in 2009
• Provided logistical support for Marines deploying to Kuwait/Iraq.
• Wrote plan and implemented actions to integrate mobilized reservists.
• Directed military to civilian work in Vladivostok, Russia.
Community
Big Brothers/Big Sisters of Orange County, CA
Coach high school recreational soccer team in Fishers, IN
President of Christmas in Action – A non-profit which uses volunteers to make repairs to the homes of low income, elderly, and/or disabled homeowners. All work is done on one day. Repairs can range from painting, roofing, replace flooring or other repairs which the homeowner cannot afford. Formed board, raised donations, inspected homes and recruited volunteers.
• Repaired 5 homes in 2010
• Repaired 14 homes in 2011