Marketing, Medical Communications, Market Research, Product Launch

AABHA KHEMANI

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SUMMARY

Life science consulting experience involving commercial launch planning, market research, market access, and pricing

Worked at a diagnostic lab on protocol development and built project management, strategic planning, budgeting skills

Computer Skills: Database Management, Microsoft Office Suite, Microsoft Project, Visio, SharePoint, C, C++, SQL, VBA

EDUCATION

Master of Bioscience (MBS): Keck Graduate Institute of Applied Life Sciences (KGI), Claremont, CA Aug 10 – May 12

Focus Track: Business of Bioscience

Bachelor of Engineering, (B.E) Biotechnology: University of Mumbai, India Aug 06 – May 10

Dean’s List, 2007-2010

EXPERIENCE

Industry Experience

Market Intelligence Analyst (Contract), Siegal Consulting, Pasadena, CA Apr 12 – Present

Evaluating market trends and providing strategic recommendations for product launch

Graduate Advancement Assistant, KGI, Claremont, CA Apr 11 – Feb 12

Planned online advertisements, brochures, and social media alerts for prospects

Intern (Data Analysis and Marketing), National Organization for Rare Disorders (NORD), Danbury, CT Jun 11 – Aug 11

Increased member subscription by 30% by optimizing the rare disease database in MS Access

Increased patient advocacy membership by using Search Engine Marketing and Social Media tactics

Executed a web communication strategy to set an interaction platform between physicians and patients

Research Assistant, KGI, Claremont, CA Nov 10 – May 11

Optimized the order flow by constructing an database of research inventory orders using MS Excel

Academic Team Project Experience

Student Consultant, Amylin Pharmaceuticals and KGI, San Diego, CA Sep 11 – May 12

Enhanced product launch efforts by providing diagnostic strategies for a rare disorder

Suggested a potential partner that would aid in development of companion diagnostics

Performed market research to comprehend regulations, reimbursement, and pricing for genetic testing

Formulated 4 launch strategies, prepared budget models for each strategy and conducted ROI analysis

Market Assessment Leader, North American Medical Corporation and KGI, Irvine, CA Jan 11 – Mar 11

Optimized the commercial plan for a spinal medical device

Measured product’s performance and conducted market segmentation for trend analysis

Recommended 4 product positioning strategies for efficient technology adoption

Student Consultant, Children’s Hospital Los Angeles and KGI, Los Angeles, CA Sep 10 – Dec 10

Provided strategic guidance to the medical team for technology funding and commercialization

Identified the target market and analyzed competitors’ products in terms of pricing

Created a list of 50 VCs for potential funding and presented an optimum timing for outsourcing

EXTRACURRICULAR ACTIVITIES

Led a team of 4 to conduct HIV health economics case study in the Journal Club of KGI

Participated in Finance Club at KGI to perform company valuations using forecasting methods

Led a marketing campaign for a college event by conducting tradeshows and social media marketing

Worked as an editor for biotech society’s annual technical magazine ‘Biozeal’

ACHIEVEMENTS/AWARDS

Publication in Genetic Engineering and Biotechnology News on impact of sequencing on informatics, May 2012

Class Salutatorian Award, Bachelor of Engineering, Class of 2010

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