DELTA LANE
PHONE 512-***-**** ° EMAIL pgilnc@r.postjobfree.com
***** ******* ***** ***** ° AUSTIN, TX 78748
EXPERIENCE¬¬¬¬¬¬¬¬¬¬¬¬¬__________________________________________________________________________________________
9/2009-Present Ascension Orthopedics Austin, TX
Product Marketing Manager
PyroCarbon and Silicone MCP, CMC, Flexiglide, Neurolac Product Lines – small joint implants
• Identify, explain and promote competitive information, clinical studies and industry trends
o Initiated sales guides comparisons on competitive products increasing sales by 20% from September to October
• Develop new marketing materials and campaigns for existing procedures
o CMC patient marketing campaign including brochure, in office poster and microsite
• Work with physician consultants to develop new surgical techniques and products
2006-2009 ArthroCare Corporation Austin, TX
Product Marketing Manager
Plasma Disc Decompression, MD SpineWand, AccuMeter Product Lines – discectomy and discography devices
• Formulate and implement marketing plans, product strategies and objectives
• Identify and obtain relevant competitive information, clinical studies and industry trends
• Implementation and execution of internal and external product training programs
o training over 25 new hire sales reps in 2008
• Evaluation of new strategic opportunities for business growth
o launching Surgical Port system for MIS discectomy procedure
• Facilitation of new product development and existing product improvement through liaison with research and development teams
o launched redesigned cervical SpineWand resulting in elimination of product failures.
• Initiated 9 engineering projects in 2008
o resulting in 8 new product catalog numbers and 1 device iteration
• Ensure FDA compliance through liaison with regulatory teams
o Allowing global acceptance and sale of products
• Managed 8-10 domestic tradeshows per year with customer events/physician presentations
o generating over 400 leads in 2008
• Initiated / executed 5-10 Surgeon Training labs per year
o training over 113 surgeons in 2008
• Initiated over 40 Marketing Communication projects
o Created all downstream marketing collateral for 3 product lines in 2008
• Established surgical proctor network and maintain/develop relationships with Key Opinion Leaders
o developing multi-specialty champions nation wide for ArthroCare SpineWands
2004-2006 Centrix Incorporated Shelton, CT
Product Manager
BendaBrush, DSense Crystal, Lollicaine Product Lines – disposable dental applicators and dental desensitizers
• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, and regular communication, both responsive as well as proactive
o Resulting in new promotional programs and sales scripts
• Develop product positioning and messaging
o re launching disposable applicator line internally while targeting new customer subset
• Manage all aspects of new product launches including costing, pricing and field sales communications
o develop and execute marketing plans based on market research analysis
• Develop and implement collateral sales material
o Resulting in mail campaign and new sample packaging
Tradeshow/Marketing Coordinator
• Initiate, coordinate and executed the logistics of all national and international tradeshows
o Resulting in key positioning and streamlined staging for major meetings
• Coordinated event participation and preparation with hotels, and service providers
o Developed streamlined and turn key contract negotiations
• Purchased media and coordinated advertising w/ marketing agency
o Annual contract negotiations developed to ensure lowest pricing for all downstream marketing pieces
• Developed advertising & sales promotional materials
o Resulted in new fresh look for campaigns increasing leads
• Tracked & monitored related marketing programs
o Resulted in new leads being passed and followed up timely fashion and followed up, increasing sales
• Interviewed, hired and trained temporary product specialists
o Resulting in increase in onsite sales at tradeshows and increase in leads captured
1999-2004 The Product Source Norwalk, CT
Marketing Consultant
Recruited by former Manger for newly established company
• Managed copywriting projects
o Resulting in increase in products sent to market
• Developed event promotions
o Driving brand and company recognition with in community
• Provided script translations (English to Spanish)
o Increasing market penetration and expanding overall market
1998-1999 Catalog Solutions Westport, CT
Marketing Manager/Sales Assistant
Product Sales Representation for Direct Mail Market
• Developed copywriting, Advertising and PR for new products
o Resulting in promotion of over 20 new products per year
• Placed products in mail-order catalogs, sample & order fulfillment
o Newly developed sampling campaign lead to faster turn around time with orders increasing quarterly sales
• Participated in product review & selection
o Resulting in a significant increase in products contracted annually
EDUCATION__________________________________________________________________________________________
1994-1998 Northwood University Midland, MI
• B.B.A., Marketing/Management
• A.A., Advertising
• Minors in Language Arts and Social Sciences
• Graduated Cum Laude
OFFICE SKILLS________________________________________________________________________________________
Fluent in Spanish: Speaking, reading and writing
Computer Knowledge: Windows & Mac platforms
Software: Microsoft Office, Outlook, ACT, Agile