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Product Marketing Manager

Austin, TX, 78748
November 21, 2009

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PHONE 512-***-**** ° EMAIL

***** ******* ***** ***** ° AUSTIN, TX 78748


9/2009-Present Ascension Orthopedics Austin, TX

Product Marketing Manager

PyroCarbon and Silicone MCP, CMC, Flexiglide, Neurolac Product Lines – small joint implants

• Identify, explain and promote competitive information, clinical studies and industry trends

o Initiated sales guides comparisons on competitive products increasing sales by 20% from September to October

• Develop new marketing materials and campaigns for existing procedures

o CMC patient marketing campaign including brochure, in office poster and microsite

• Work with physician consultants to develop new surgical techniques and products

2006-2009 ArthroCare Corporation Austin, TX

Product Marketing Manager

Plasma Disc Decompression, MD SpineWand, AccuMeter Product Lines – discectomy and discography devices

• Formulate and implement marketing plans, product strategies and objectives

• Identify and obtain relevant competitive information, clinical studies and industry trends

• Implementation and execution of internal and external product training programs

o training over 25 new hire sales reps in 2008

• Evaluation of new strategic opportunities for business growth

o launching Surgical Port system for MIS discectomy procedure

• Facilitation of new product development and existing product improvement through liaison with research and development teams

o launched redesigned cervical SpineWand resulting in elimination of product failures.

• Initiated 9 engineering projects in 2008

o resulting in 8 new product catalog numbers and 1 device iteration

• Ensure FDA compliance through liaison with regulatory teams

o Allowing global acceptance and sale of products

• Managed 8-10 domestic tradeshows per year with customer events/physician presentations

o generating over 400 leads in 2008

• Initiated / executed 5-10 Surgeon Training labs per year

o training over 113 surgeons in 2008

• Initiated over 40 Marketing Communication projects

o Created all downstream marketing collateral for 3 product lines in 2008

• Established surgical proctor network and maintain/develop relationships with Key Opinion Leaders

o developing multi-specialty champions nation wide for ArthroCare SpineWands

2004-2006 Centrix Incorporated Shelton, CT

Product Manager

BendaBrush, DSense Crystal, Lollicaine Product Lines – disposable dental applicators and dental desensitizers

• Collaborates with sales to ensure a high quality of sales support in terms of new product/market introductions, sales training programs, and regular communication, both responsive as well as proactive

o Resulting in new promotional programs and sales scripts

• Develop product positioning and messaging

o re launching disposable applicator line internally while targeting new customer subset

• Manage all aspects of new product launches including costing, pricing and field sales communications

o develop and execute marketing plans based on market research analysis

• Develop and implement collateral sales material

o Resulting in mail campaign and new sample packaging

Tradeshow/Marketing Coordinator

• Initiate, coordinate and executed the logistics of all national and international tradeshows

o Resulting in key positioning and streamlined staging for major meetings

• Coordinated event participation and preparation with hotels, and service providers

o Developed streamlined and turn key contract negotiations

• Purchased media and coordinated advertising w/ marketing agency

o Annual contract negotiations developed to ensure lowest pricing for all downstream marketing pieces

• Developed advertising & sales promotional materials

o Resulted in new fresh look for campaigns increasing leads

• Tracked & monitored related marketing programs

o Resulted in new leads being passed and followed up timely fashion and followed up, increasing sales

• Interviewed, hired and trained temporary product specialists

o Resulting in increase in onsite sales at tradeshows and increase in leads captured

1999-2004 The Product Source Norwalk, CT

Marketing Consultant

Recruited by former Manger for newly established company

• Managed copywriting projects

o Resulting in increase in products sent to market

• Developed event promotions

o Driving brand and company recognition with in community

• Provided script translations (English to Spanish)

o Increasing market penetration and expanding overall market

1998-1999 Catalog Solutions Westport, CT

Marketing Manager/Sales Assistant

Product Sales Representation for Direct Mail Market

• Developed copywriting, Advertising and PR for new products

o Resulting in promotion of over 20 new products per year

• Placed products in mail-order catalogs, sample & order fulfillment

o Newly developed sampling campaign lead to faster turn around time with orders increasing quarterly sales

• Participated in product review & selection

o Resulting in a significant increase in products contracted annually


1994-1998 Northwood University Midland, MI

• B.B.A., Marketing/Management

• A.A., Advertising

• Minors in Language Arts and Social Sciences

• Graduated Cum Laude

OFFICE SKILLS________________________________________________________________________________________

Fluent in Spanish: Speaking, reading and writing

Computer Knowledge: Windows & Mac platforms

Software: Microsoft Office, Outlook, ACT, Agile

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