Director of Marketing & Strategic Planning
Resume:
Kelly Paul LaCombe Jr.
Port Orange, FL 32129
386-***-**** home
386-***-**** cell
************@*******.***
Work History & Experience: Sales & Marketing Director
2007 – 2008 Sage Medical Laboratory Ormond Beach
Vice President of Marketing
· Developed 2008 Sales Budgets & Goals
· Developed 2008 Marketing Budgets & Goals
· Developed Long-term Sales & Marketing Goals & Strategies
· Developed & Authored all Collateral Materials – brochures, ads, media kit
· Developed Customer Relationship Management Program – Physicians
· Developed Value Added “Continuing Customer Care” Program
· Developed All Traditional Media Planning, Research, Cost Analysis & Purchases
A. Web Site Revision & Application
B. Print Media – Periodicals, Newsletters, Press Releases, Advertising
C. Radio – Local & Regional Media Planning & Purchase
D. Video – Medical & Social Media Videos
· Developed All Non-Traditional Media Planning, Research, Cost Analysis & Purchases
A. Web Site Revision for Strategic Targeting
B. Keyword & Banner Purchasing – Tracking & Results Analysis
C. Blogging Program – research, training & implementation
D. Classified Ad Program – research, training & implementation
E. Social Media Program – Stealth Campaign for lead generation
F. Web Based Video/Webinar Campaign – Public & Private
G. Developed Affiliate Program for Private Labeling & Product Sales
2006 – 2007 Val-Pak of Greater Orlando, LLC Orlando
Account Executive – Volusia County Sales Manager
· Developed new market franchise for Val-Pak of Greater Orlando – Volusia
· Created new client sales & promotional opportunities
· Managed all Volusia Sales Team Members
· Co-Organized Val-Pak Regional & National Sales Affiliations & Pricing Models
· Salesperson of the Month (3 out of 1st 8 months)
2004 – 2006 Daytona Thunder Football Team Daytona Beach
Director of Promotions & Entertainment (Pre-Game Festivities & Halftime Shows)
· Developed Co-Sponsored Events for Pre-Game Pep Rallies (Bandshell & Ocean Walk Shoppes)
· Developed Concert & Entertainment Spirit Program with Ocean Walk Shoppes, Friends of the Bandshell & City of Daytona Beach Leisure Services.
· Developed & Maintained Volunteer Staff,
· Booked & scheduled all entertainment – Live entertainment, Marching Bands, On-site Sponsored Promotions, Product Sampling, Fan Events & Activities
2004 – 2006 GM3 Media, LLC Holly Hill
Managing Partner
Multiple Media Broadcasting Company, producing Still & Moving Video Client Ads that are broadcast on television monitors in restaurants, and other high-trafficked venues.
· Developed all Sales Collateral Materials & Corporate ID
· Organized all Pricing Criteria & Contracts
· Developed Proprietary Software & Hardware Delivery System
· Developed Marketing & Public Relations Alliances
· Managed all Sales Team Members
· Developed all Sales Team Goals, Protocols & Budgets
2003 – 2003 Black Crow Broadcasting Daytona Beach
Account Executive & Promotions
Built new account list of advertisers & sponsors for Black Crow Radio Stations: WHOG, WVYB, WKRO, WNDB.
· Developed Internal & External Client Relationships
· Created Co-Sponsored Promotional Opportunities
A. Miss WHOG Pageant
B. Volusia County Karaoke Championships
C. Concerts & Events
· Grew new sales & sponsorships 1,300%
1998 - 2003 Direct Mail Express Daytona Beach, FL
Senior Account Executive
Full service Direct Media company specializing in all facets of direct media Including: direct mail, printing, telephony, CD-ROM production, web site production, database management, and event marketing.
§ Co-Developed & Initiated DiskMailer, Inc. – DVD/CD Magazine w/Tracking Technology
§ Organized all Pricing, Contracts, Collaterals, etc...
§ Developed New Media Promotional Products that increased earnings by 125%.
§ Co-Developed Multimedia DVD Publication – DealerPower Magazine
§ Co-Developed Patent-Pending DVD/CD-ROM Tracking System
§ Co-Developed proprietary SportsDisk, VacationDisk, AutoAdvantage CD-ROM
§ Developed Alliances with National Businesses & Agencies: PGA, PGA Tour, Walt Disney
World, Universal Studios, CDNow.com, Amazon.com, NASCAR, Image Quest, ERAU,
Hawaiian Tropic, NextCard, etc…
1996–1998 WebAdept , Inc. Daytona Beach, FL
President
§ Expanded Sales from $1,500/month to $75,000/month.
§ Created Sales Team, Projections & Sales Goals
§ Organized all Pricing, Contracts, Collaterals, etc...
§ Managed & Grew Staff from 3 to 13 people
§ Developed Third Party Promotional Alliances
§ Secured Investment of Venture Capital for Expansion
§ Developed Client Relations: ERAU, Mitsubishi, Marine Air Systems, Boston Whaler, vc
Superior Small Lodging Assn., Nigerian Embassy, Seminole Tribe of Florida, Electra
Records, Oceans Resorts, etc…
1987–1996 Telecommunications of Florida Daytona Beach/Key West
State Sales & Marketing Director – HomeTown TV
§ Co-Developed State wide Network for Cable Giant – Hometown TV
§ Received Company’s highest sales award three years in a row.
§ Created Sales Team, Projections & Sales Goals
§ Organized all Pricing, Contracts, Collaterals, etc...
§ Managed Staff of 46 people in 11 branch offices
§ Developed TCI FL Ad Sales Statewide Programming & Sales Initiatives
§ Co-Developed TCI 21st Century Marketing plan TCI Corporate
§ Founding Member of National Infomercial Marketing Association
§ Founding Member of Tampa & Miami Ad Sales Interconnect
Education:
§ 1978–1979 US Air Force Academy Colo. Spgs, CO
Degree: Aerospace Engineering & Political Science
§ 1979–1982 University Of Southern Colo Pueblo, CO
Degree: Business Management & Philosophy
Awards & Achievements:
§ Small Business Campaign Chair – United Way
§ National Planning Committee for Earth Day USA
§ North Florida Direct Marketing Association - Founding Member
§ Daytona Beach Advertising Federation - Board Member
§ International Executive Guild – Who’s Who
§ Founding Member NIMA,
§ Wings & Waves Advisory Committee ERAU,
§ Volusia County Heart Association “Marketing Volunteer of the Year”
Family & Community:
Married 24 years, Wife – Theresa, Two sons – Kip & Dillon, ages 19 & 16
§ Asst. Coach – Little League baseball
§ Coach – Upward Bound Basketball
§ Co-Founder Daytona Roller Hockey
§ Skiing Instructor
§ Golfing Hacker
§ Spending Fun & Quality Time with Family
References:
Ms. Barbara Bluemeyer National Media Consultant 386-***-****
(Known professionally & personally over 20 years) Daytona Beach Shores
Ms. Pamela Rudd Carlsberg Management Group 386-***-****
(Known professionally & personally over 4 years) Daytona Beach
Mr. Mike Panaggio Direct Mail Express 386-***-****
(Known professionally & personally over 14 years) Daytona Beach
Mr. Richard Turbin National Media & Financial Consultant 386-***-****
(Known professionally & personally over 7 years)
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