Business Director

Robert M. Krulac

* ******* ****** *****, ************, SC 29681 Mobile: 864-***-****

E-mail: pd0yu5@r.postjobfree.com

Diversified Executive ………..

Company President Staff & Executive Team Member, with extensive experience in commercial business development for OEM and Aftermarket channel growth initiatives, financial acumen, direct management of sales and marketing organizations, engineering organizations, as well as leading strategic planning for multiple product line business verticals. Proficient in change agent leadership executing improved top and bottom line performance with a focus on overall value creation.

Asset Qualities:

• Performance/Results Driven, developed #1 market positions in select market segments.

• Proven Leader & Executive, successful record of building strong teams, strong businesses.

• Visionary, demonstrated ability to understand the “market environment” implement direction.

• Creative, Innovative, Enthusiastic, Polished, Diplomatic - ability to close business deals.

• Mentor, special attention devoted to high potential future leaders.

EXECUTIVE SUMMARY:

A career that includes multiple domestic and international assignments and/or senior management positions for two world-class companies, one United Kingdom based and the other USA based. These positions provided experiences in the management of international business, product strategies and growth plans for regional and global markets as well as leading people of international backgrounds and cultures. Experience below highlights commitment and resolve toward impacting company vision.

PROFESSIONAL EXPERIENCE and ACCOMPLISHMENTS:

Career at: Morgan AM&T – Greenville, SC

June 2006 – January 2012 Business Director, Americas

Electrical, Mechanical & Specialty Carbon

Overview - Directing business development activities for three distinct business verticals utilizing multi-site manufacturing capabilities. Growth initiatives driven in concert with an operations strategy managing through consolidation of the manufacturing footprint. Provide coaching and guidance to sales team in key industries served including wind power, solar, fluid handling, oil & gas, petro-chemical, railway, aerospace, mining and other general industrial.

Key Repsonsibilities:

• Responsible for Electrical Carbon, Specialty Carbon and Seal & Bearing business verticals totaling $160.0m in revenue.

• Manage a 25 member department consisting of Sales Manager’s, Field Sales Personnel, Application Engineers, Lab Technicians, Customer Service and Independent Contract Representatives.

• Lead global team coordination of business verticals with my peers in EMA (Europe, Middle East, Africa) & Asia.

• Lead business operational excellence program for continuous improvement initiatives with both, customers and internal operations toward providing the “best value proposition” offering.

• Jointly manage with Financial Controller financial planning for P&L & budgets.

• Possess knowledge of marketplace dynamics and ability to maneuver within large customer organizations toward forming key strategic alliances and/or partnerships.

Key Accomplishments:

• Implemented business strategy for electrical carbon business as we became “number 1” marketplace supplier for 16 years running. An $80.0m vertical.

• Implemented “turn around” commercial staff reorganization and built a new corporate culture in the mechanical carbon seal face business to strengthen the business while working through a plant consolidation program. Achieved a $70.0m vertical with a number 1 and/or 2 market position.

• Grew specialty carbon vertical 30% over last 3 years through obtaining multi-year contracts and leading a cross functional team through a $1.9m capital project expansion.

An $8.0m vertical with a number 2 market position.

• Built a strong brand market positioning base to allow for achievement of positive price pass through outside of inflation expectations year on year.

• Implemented matrix management / cross functional teams for improved global alignment and communications. Global focus toward global customers.

• Implemented consistent business process for field sales forecasting & budgeting process.

• Implemented new CRM package, Microsoft Dynamics.

• Negotiated/signed multiple long term contracts with large OEM customers. $50.0m in total revenue.

• Implemented market positioning of multiple brands within our product portfolio. An accomplishment not to lose “brand equity” based on the purchase/consolidation of single entity companies into Morgan AM&T.

• Implemented channel management strategy utilizing direct sales personnel plus 3rd party distribution to improve market share gains of 10% plus in select market segments.

• Mentoring of young future potential business leaders hired within the organization and having them now enjoy key positions within the company.

September 2003 – May 2006 Business Director, Electrical Traction & OEM - Americas

Responsibility included rail traction business growth in Mexico and South America leveraging our OEM customer approvals and relationships along with our sole source OEM product approvals.

• Increased revenue growth in Mexico $500k through railroad contract management programs.

• Increased revenue growth in Brazil $1.1m utilizing a combination of local content supply in conjunction with a sister manufacturing satellite facility and OEM brand recognition.

• Implemented an organization structure for the above achievements to become self sustaining so they can be transitioned within their specific regions of personnel.

• Managed international sales organization.

1994 – 2002 Additional Key Positions Held Within Morgan AM&T

Morgan AM&T (Advanced Materials & Technology) is a wholly-owned subsidiary of the Morgan Crucible Company PLC, a global company based in Windsor, United Kingdom. Within the Carbon Division & Morgan AM&T, were many stand alone companies that were acquired and eventually consolidated to a form an advanced materials technology company with a greater business facing to the marketplace.

During the many stages of consolidation, I have held the various positions:

• 2001 – 2003 Director – Transportation Business, North America (Rail & Aero)

• 1997 – 2001 Director, Market Development, Aftermarket Products, North America

• 1996 – 1997 Director, New Product Commercial Development

• 1994 – 1996 Manager, Traction Business - USA

Early Career Electro-Motive Div. of General Motors, LaGrange, IL

Early – 1994 Marketing Specialist – Locomotive Aftermarket Products

Managed marketing responsibility for $25.0m of locomotive aftermarket products in support of the OEM spares business.

• Developed supplier “direct sell” program and negotiated contracts.

• Implemented new product introduction marketing programs and product launches.

• Developed and provided product training programs for field sales personnel.

• Managed contract pricing agreements and international spare parts package bids.

• Developed product literature in collaboration with marketing agencies.

• Trade show coordination and participation.

Additional Key Positions Held During My Electro-Motive Career

Gained experience in many different business departments during my career at Electro-Motive..

• Customer Service Representative - handling major Class 1 railroads

• CAD Layout Designer – Locomotive Sub-systems

• Draftsman – Co-op Student Development Program

EDUCATION:

• 1993 - B.A. Business Administration - Lewis University, Romeoville, IL

TRAINING:

• 2010/2011 – External Executive Coaching Program – Rowhill Consulting Group

• 2007 - Global Sr. Leadership Training Program (Business Case Simulations & Decision Making)

• 1998 - Certificate, Sr. International Business Program – University of North Carolina, Wilmington

• 1995 - Sr. Advanced Management Outward Bound Training Program - Aberdovey-Wales UK

BOARD / CONSULTANT EXPERIENCE:

November 2011 – Current Clemson University

• Industrial Advisory Board Member

Consulting on an economic impact study for Wind Energy Manufacturing job creation in South Carolina.

2007 – Current Gerson Lehrman Group Councils

• Active council member to assist investment firms in better understanding markets, products, services, companies, and trends within various industries.

INFORMATION SEARCH morganamt.com and/or morgancrucible.com

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