Carolyn J. Farris
***** ******* ***** ****, **********, AR 72738 479-***-****/*******.******@*****.***
Highlights
• Retail Link Experience, Certification, Advanced Category Management Certification
• Work directly with CPG manufactures
• Advanced Microsoft Excel skills, with data and forecasting analysis experience
• Management and leadership experience
Experience
Club Marketing Services (CMS), Sales Account Executive, Bentonville, AR August 2007-Present
• Manage 25-30 vendor partners, generating 50% of revenue with Sam’s Club and Wal-mart partners.
• Clients are provided custom reporting, based on specific needs, data collected from Retail Link and competitive activities
• Responsibilities for clients include:
• Act as liaison between Sam’s/Wal-mart buyers, replenishment team and clients.
• Provide detailed distribution analysis and recommendations
• Work closely with clients in preparing for buyer meetings and providing support during meetings
• Coordinating in-club product demos, pairing product demo partners, submitting detailed demo criteria in Shopper Event portal, and providing pre and post product demo sales trend reports
• Provide detailed sales data analysis, on daily, weekly and ad hoc as needed
• Indentify trends and possible opportunities
• Evaluate effectiveness of field team activities, integrating client sales data
• Superior Customer Service Awards all 4 years of service
JCPenney Co, Rogers, AR- Pinnacle Store, Sales Manager/Opening Team, Rogers, AR Sept 2006-March 2007
• Responsible for meeting/exceeding New Store Profit Plan
• Training of 6 new division supervisors prior to new store opening
Rocky Mountain Impressions-Out of Business, National Sales Rep, Colorado Spring, CO April 2006-Sept 2006
• Introduced RMI (new company) into the paper crafting market, generating sales with new customers both independent and corporate level. Provided initial contact and research for Wal-mart, Dollar General, Hobby Lobby, Michaels and other corporate and independent accounts. Supported data integrity within supply chain.
Creativity Inc-Out of Business , Corporate Sales Support , Springdale, AR August 2003-April 2006
• Supported multi store corporate retailers: Wal-mart, Wal-mart Canada, Michaels, Hobby Lobby, Oriental Trading, Shopko and other smaller chains
• Routine responsibilities:
• CPFR analysis on major corporate accounts for sales team and buying teams
• Reviewing data for potential stock issues, using MAS400
• Provided research for category reviews, new item launches, account presentations for all corporate level accounts
• Resolving supply chain issues with internal buying team, production, EDI transmission, shipping and accounting
• Goal of measurable improvements in cost reduction, improved service levels and improved profitability
Airways Freight Corp, International Account Manager, Fayetteville, AR May 2000-August 2003
• Responsible for cradle to grave movement of international shipments. Quoting, research movement options (air, land and/or ocean), producing country specific documents. Averaged 50-80 shipment per month. No service failures!
• Extensive customer service required on all levels, truckers to custom agents worldwide.
Carolyn J Farris, page 2
Education
Professional Training
2010 Advanced Category Management, Bentonville, AR, NWACC
2007 Marketing Analyst Certification, Bentonville, AR, NWACC
2002 IATA Transportation of Dangerous Goods Certification, Fayetteville, AR
JC Penney, 200 hours formal corporate management training, Plano, TX
University Level
1992 Masters Level Oklahoma Secondary Teacher Certification, University of Central Oklahoma
1991 Masters Level Applied Biology and Chemistry, Oklahoma State University
Bachelors of Science, Human Environmental Science, Oklahoma State University
Community Service
Volunteer Firefighter, Benton County, Piney Point Department, 2000 to present
EWI (Executive Women International), 2000-2006
Held various offices, supported all projects
References