Experienced Director
Resume:
TERESA A. KRUEGER
Newton, New Jersey 07860
**************@*****.***
CAREER OBJECTIVE
I am looking for a position as Creative Director, Art Director, Marketing Director, Website Manager or Technical Project Director I am very skilled in advertising, promotions and graphic design with a sophisticated understanding of software and tools for both web and print. I have reorganized departments, managed large budgets and kept sophisticated projects on track. I am a very dedicated to my job and believe my references will substantiate that I am a very good team player. View my online print samples, go to www.FileTable.com (access key: 4bigwave).
Functional Skills
Write and edit print copy and has strong oral and presentation skills
HTML programming
Web content management
Develop cascading style sheets
Build and execute program plans for complex technical projects
Write creative briefs and devise strategic direction for web and print graphic design
Manage relationships with outside vendors and advertising agencies
Continuously improve all processes and methods
Define business objectives and action plans that target accountabilities and measure success
Keep associates, time and resources focused on key priorities, while balancing daily business demands
Establish expectations for performance and explains how associates contribute to, and benefit from, achieving business goals and objectives
Manage many complex projects to successful completion
Work effectively with others, both internally and externally to achieve goals
Proactively seeks out new revenue opportunities
Technical Proficiencies
Software: MS Office, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Quark Xpress, Adobe Acrobat, Quark Publishing System (QPS), Quark Digital Media System (DMS), Artesia (digital asset management system), Documentum
Databases: Oracle 8i (not a DBA), MS Access
Web: Dreamweaver, Adobe GoLive!, Frontpage, HTML, XML, Visio, Flash
Operating Systems: Macintosh OSX, Windows, Windows NT, UNIX (Sun Solaris)
PROFESSIONAL EXPERIENCE
(Current) Creative Consultant September 2007to July 2008
Manage all aspects of marketing publishing course catalogs, advertising print purchasing, print and web graphic design, television commercials, radio and direct mail promotions for such clients as Sussex County Community College and Sewaya Segalas. (See www.sussex.edu)
Developed a Media Plan for a $500,000 budget resulting in more effective, targeted media buys.
2006 - 2007 Creative Director, Eclipse Marketing Services, Inc. April 2006 to September 2007
Wrote and designed all creative print collateral and websites for Eclipse Marketing Services, an Advertising Agency representing the cable industry. Managed a staff of 7 Art Directors/designers and 2 copy writers to produce cost-effective targeted campaigns for Time Warner, Charter, Cox and Comcast to name a few, resulting in effective retention and buy rates. (See www.eclipse2.com).
2003 - 2006 Marketing Director, Thorlabs, Inc. July 2003 to April 2006
Managed advertising, print purchasing, print and web graphic design, tradeshows and direct mail promotions, including a 1050 page Photonics Tools catalogue produced each year and distributed worldwide.
Improved in-house photography quality by setting up a photo studio with updated lighting equipment and teaching color correction to the designers resulting in improved photography of products.
Expanded the company from .6 million in weekly receipts to over 1.2 million, doubling revenues in just under three years by ramping up advertising and email promotions and increasing direct mail along with creating a more "user-friendly" visual navigation website. (See www.thorlabs.com).
1996 - 2003 Project Manager, DeepBridge Content Solutions June 1996 to July 2003
Managed and designed complex workflows integrating the Quark Publishing System (QPS) to enhance productivity. Wenner Media's "Us Weekly" hired me to take them from a monthly to a weekly publication, hiring staff and upgrading QPS.
Other successful integrations include: AOL, Time Warner - Time Magazine; Time for Kids; People Magazine; Teen People; People en Español; Martha Stewart Living - All Titles; Hearst - Good Housekeeping; Gruner & Jahr - All Titles; McGraw Hill - BusinessWeek; Congressional Quarterly; Conde Naste - The New Yorker; CMP Media - All Titles; Primedia (now Meredith)- New York Magazine, Soap Opera Digest, Chicago Magazine; New York Times Book Review; InfoWorld; Institutional Investor. (See www.deepbridge.com)
Designed web sites including many intranets, and extranets for such companies as: Pearson Books, American Lawyer Media and Newspapers First (see www.almexperts.com or www.newspapersfirst.com).
Project managed a large team who architected a relational database for a legal publisher expert witness search site; managed a budget of 1.2 million dollars to complete the project and kept the project on budget.
My team wrote programs to import data from disparate sources, designed an interactive website using java server pages and wrote a print product that would allow our customer to compile directories with listings and indices on-the-fly from the database.
Developed a tool for Consumer's Union that allows Editors and Researchers to query an Oracle database, organize data and preview the resulting tables in a web browser through a Java Servlet.
Productized and managed the development team for a portal building product called "Portal SPINNER" which cuts JSP development in half.
1991 - 1996 Senior Consultant, Publication Directions June 1991 to July 1996
Acted as Managing Editor for Publica Magazine the main marketing tool for the company resulting in
increased sales.
Managed creation of new educational materials and course curriculums for technical and graphic courses and seminars. Consulted with major publishers and advertisers to help them incorporate technology into the publishing business. Recent clients include; Xerox Corporation - Color Solutions for Business Users course being resold in nationwide training centers.
Project management for Coopers and Lybrand PC integration nationwide. QPS integrations include Time Life, Family Circle and American Homestyle magazines, New York magazine and several CMP publications.
Planned and supported a 60 seat Macintosh installation and Novell network for Toys"R"Us successfully training all staff and resulting in enhanced productivity.
Installation of Macintosh systems at Rodale Press and New Bridge Publications "Weekly Reader".
1986 - 1991 Art Director, Citibank NAFG/FSD March 1986 to June 1991
Evaluated publishing hardware/software and recommended configuration to NAFG resulting in the formation of a production electronic publishing unit that I managed. Established standards for marketing presentations to corporate customers and conceived and designed all marketing resource materials for the bank.
EDUCATION
B.F.A., University of Utah, Full Departmental Scholarship
References Available On Request
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