BDC Director, Internet Manager

Laine J. Alan

**** *** **** *****

Wilmington, Delaware 19805 l

Contact Information

Phone – 302-***-****

*********@*****.***

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Objective

Skilled professional well versed in automotive sales & automotive sales management, BDC management, Internet solutions and strategies, SEO /SEM, IT solutions & business process analysis.

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Account Management

• Manage and direct Business Development Center, IT and Internet Department for high volume single franchise Chester County dealership. Developed best practices for SEO, SEM and advertising strategies to maximize sustained sales growth. Analyzed business and lead vendors to produce repeatable results consistently. Revamped website from flash to content driven website to create greater SEO visibility. Employed key strategies for SEM marketing for sales and service departments. Increased sales by 40% utilizing key internet strategies and analysis. Managed and edited social media content for dealership.

• Managed $200 million loan & asset portfolio for the Direct Sales Unit of Wilmington Trust. Managed budgetary profit and loss for department. Increased asset and loan portfolio by 45% from 2003 thru YE 2006.

• Cultivated new customers in targeted industries as well as develop key relationships within each prospective client’s organization which requires an understanding of the industry, the business goals and direction of the industry as well as assist the client in achieving those goals.

• Identified and qualified opportunities, implemented strategic call plans, prepared briefings and presentations, proposal planning and staffing, and technical, oral and cost proposal execution.

• Implemented and developed sales strategies for increasing Group Life/Disability Insurance premiums generation via open and closed end loan opportunities.

• Assisted in the development of detailed documentation regarding project charters and business requirements for a Fortune 500 insurer and Fortune 500 discount brokerage company.

• Developed and implemented marketing strategies to capture new B2B business with existing and new business clients.

• Increased Group Life insurance premium generation by 61% and Group Disability insurance generation by 45%.

• 2008 Salesman of The Year, 187 units sold. 5 time Salesman of the month. Sales and leasing of new and pre-owned automobiles for the Colonial Automotive Group, Downingtown, Pa.

• CSI rating for sales and customer satisfaction 97%.

Sales Management

• Directed 15 member sales staff.

• Subcontracted and managed graphic designers and art directors from concept through finished piece.

• Implement team based selling and revenue storm tools to prioritize efforts and achieve success; Demonstrate the ability to evaluate quickly whether or not a suspect is a valid prospect and react accordingly.

• Metric and training material development to evaluate personnel performance against forecasted sales goals and knowledge gap analysis.

• Seminar & classroom training to develop sales personnel performance standards.

Employment History

Colonial Auto Group, BDC Director, Downingtown, Pa April 2010 - Present

Conicelli Autoplex, Sales Consultant, Conshohocken, Pa May 2009-April 2010

Colonial Auto Group, Sales Consultant, Downingtown, Pa Sept 2007- May 2009

Precision Air Convey, Sales Consultant, Newark, DE March 2007-Sept 2007

Hype Interactive Marketing, CEO, Wilm, DE March 2006-March 2007

Wilmington Trust Company, AVP-Sales Mgr, Wilmington, DE Aug 2003-Dec 2006

Sanchez Computer Associates, IT Spec, Malvern, PA July 2000 – Aug 2003

First Union Bank, Small Bus Developer, Springhouse, PA July 1998-July 2000

CoreStates Bank, N.A., Product Manager, Philadelphia, PA Oct 1996-June 1998

Prudential, Small Business Benefits Representative, Allentown, PA April 1996- Oct 1996

Metrocall Wireless, Regional Account Exec, Fort Washington, PA Sept 1995-April 1996

EDUCATION

Temple University, Philadelphia, Pa. Major - Bus Admin 9/1980 - 1/1984

ADDITIONAL SKILLS/ACCREDITATIONS - Microsoft Word, Access, Project, Power Point, Excel proficient

REFERENCES UPON REQUEST

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