Marketing Director

An Executive leveraging expertise in business development, corporate positioning, and investment procurement to elevate enterprise success. Consistently improves net worth by seizing growth opportunities and instituting cost-cutting initiatives.

MBA | BBA

UNIVERSITY OF DUBUQUE

Dual AAS

Computer Science | Business Administration

ALFRED STATE UNIVERSITY OF NY (SUNY)

~ Directed $9M+ Portfolios and Budgets Exceeding $300K ~

Advances top-line gains by growing client base through dynamic account management

■ Oversaw fundraising activities and charitable gift planning; secured more than $2M in federal and state grants.

■ Achieved career gift revenue of exceeding $5M, which includes grants, fundraising activities, and estate planning

■ Organized and expanded sales territory from 2 states to 18 states, elevating revenue from $250K to $900K+ per year.

■ Presented and won account with NYC schools forecasted to generate more than $14M over five years.

Enhances corporate image with compelling marketing, branding, and customer appreciation creations

■ Established web presence to open a new customer communication pipeline, increasing annual revenue $1.2M.

■ Increased annual contributions from $325K to $1M via team organization and improved nursing home operations.

■ Designed photographic donor recognition murals which improved yearly fundraising more than $700K.

Bolsters profitability through meticulous resource and expenditure oversight

■ Cut yearly travel expenses $35K by negotiating discounted pricing and reducing out-of-office time 25%.

■ Updated communications database, cleansing outdated client information; resulted in $75K annual savings.

■ Instrumental in the recruitment process, sitting on hiring committees and more than 12 boards.

CURRENT PROFESSIONAL OVERVIEW

Marketing Manager 2011 – Present

University of Wisconsin-Platteville

• Development, coordination, execution and evaluation of all planning processes and procedures for the University Information and Communications, Advancement and Prospective Student Services Departments

• In the midst of strategic planning, market research, target/ segmented marketing, and relationship building to determine the direction of these departments

Adjunct Professor 2007 - Present

Northeast Iowa Community College/ Upper Iowa University, Dubuque, IA/ Excelsior College, Albany, NY

■ Develop and deliver courses such as Intro. to Business, Strategic Planning and MBA courses: Business Research.

■ Educator for Businesses: DreamWeaver, Illustrator, Photoshop; all Microsoft Office products as a Certified Trainer

Tuecke Consulting 2001 – Present

Business Development Professional

■ Relationship building and communication skills to develop ideas

■ Creation of a strategic plan

■ Implementing initiatives to achieve goals, increase profitability, and improve market share objectives

PREVIOUS PROFESSIONAL OVERVIEW

Executive Director of Development & Chief Marketing Officer 2010 - 2011

St. Mark Community Center, K-5 Educational Institution

■ Business Development, created marketing plan and budget, estate planning & partnerships

■ Increased our revenue stream by more than 400% in less than one year and developed long-term relationships

■ Created an entire Marketing Campaign and Tagline Every child deserves the opportunity to succeed.

■ Commitment to diverse populations in the recruitment of students to the program.

Executive Director, Health Foundation & Community Relations Manager, Health Center 2007 - 2009

Iowa Health Systems: Jackson County Health Foundation & Jackson County Regional Health Center

■ Grew foundation portfolio to $1.2M in two years, leading an extensive marketing and fundraising campaign.

■ Redesigned marketing/foundation plans, developing a logo and branding message for advertising and PR initiatives.

■ Created policies which were used widely throughout Iowa Health Systems in State of Iowa.

Executive Director of Development, Marketing & Special Events 2006 - 2007

Stonehill Franciscan Services & Stonehill Benevolent Foundation

■ Drove annual giving, estate planning and fundraising campaigns, leading 500+ active solicitors/ volunteers/ staff with a portfolio containing more than 14,000 active contacts.

■ Restructured the department utilizing matrix management and was able to generate more than $1.5M in charitable gifts in an 18 month period while managing three departmental budgets totaling $1M+.

Senior Account Sales Executive 2000 - 2005

Kendall/Hunt Publishing Company

■ Supervised 500 active clients across 18 states, selling software, services, and textbooks to public and private schools.

■ Consulted teachers on text usage while leading contract negotiations for more than $18M in career sales.

■ Managed textbook development and revisions, including manufacturing, inventory, sales, and training sessions.

Account Sales Executive 2000

Cartegraph Systems

• Chief designer of geographical information systems and lead sales for this start up corporation

• Developed a territory in four states and expanded to nearly 100 users in public works.

• Grew sales from $0 to over $600K in six months

Operations Manager 1998 – 2000

Advanced Data Com

• Headed operations functions including inbound/outbound calls, sales, technical services, and customer service.

• Increased distribution of AOL and AMA products while managing technical support and employee scheduling.

• Led a 180-member team, preparing reports, recognition packages, and bonuses.

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