Sales Marketing

Steve Orrell ***** Paces Avenue, # ****

Matthews, NC 28105 Direct Phone/Text 704-***-**** Toll Free Fax 866-***-****

HYPERLINK "mailto:***************@*****.***" ***************@*****.***

April 28, 2011

RE: Sales Opportunity Greetings,

I have demonstrated leadership and would appreciate the opportunity to meet with you to discuss employment opportunities.

Throughout my tenure at Orrell & Company, as well as, Optimization Advertising and 4 Walls, I have effectively used both my knowledge and a consultative, targeted sales approach to gain new customers, which I am proud to say increased our market share on a regular basis. I have enjoyed the challenges involved in my work and applying my abilities to real-world situations.

I enjoy working with multifamily property managers and owners and helping them use social media marketing, SEO, ILS to attract and retain residents.

Thank you for taking the time to review my qualifications. I hope you will seriously consider my candidacy and will call you early next week to see if you will be available to talk further. I would appreciate the opportunity to interview and answer any questions that you may have.

Sincerely, Steve Orrell

Objective

Steve Orrell 7101 Cobblecreek Dr. Weddington, NC 28104

704-***-**** ***************@*****.***

I am seeking employment in sales and marketing for a company that is involved in the multifamily property manager/owner industry with an emphasis on SEO, SEM, Social Media Marketing and ILS. If I am charged up about a product or service, then sales and marketing are a natural extension of that positive energy.

My past 20 years in the commercial property/casualty insurance, surety bond and 2 years in the SEO/Marketing industry has taught me a lot about what drives people to buy and that it can be completely different from customer to customer, as well as, from product to product. My experience has also taught me how to make a potential client feel comfortable making their own decisions as to what products are best suited for their particular needs. I have also found out what types of marketing campaigns work for certain products and services and for which buyers.

Professional Experience 2011 4 Walls

Website Design, and ILS to

Sold Search Engine Optimization, Social Media Marketing, Mobile Website Design, Facebook & Twitter Integration, blogs multifamily property managers/owners in the southeastern US

2010 Optimization Advertising, LLC, Charlotte, NC Sales & Consulting

Sold Search Engine Optimization, Online Reputation Management and Web Design packages to commercial accounts as an independent contracted sales executive. One of the owners is a personal friend of mine and is co-author of an SEO book written for real estate marketing. Online Real Estate Marketing Book, was listed in the top 20 technical books for 2010 on amazon.com and can still be purchased on amazon’s website. While working with this company I consulted with clients and prospects on Search Engine Optimization, Online Reputation Management and the Web-

1990 - Present

Page Design. Duties were to perform walk-in cold calls, phone cold calls, URL analysis, report back to the prospect with information such as overall website score, MOZ Rank, number of inbound links, Metadata, Google Indexed pages, social media scores, (Twitter Grade), and other pertinent information valuable to SEO. I would then put together a proposal for the prospect matching up which of our plans I felt they would benefit from most. This knowledge was ascertained form listening to their concerns, their own expertise in pointing out what was most important to their unique business in regards to increasing revenues and how best to utilize those methods on their firm’s website. Once a plan was implemented for for the client I would meet with them each month to go over statistics for website traffic. We paid great attention to which clicks were converting into clients for them and the reasons they were converting. Optimization Advertising, LLC focused primarily on organic SEO and to a lesser extent pay-per-click.

Orrell & Company Insurance/Bonds, Charlotte, NC VP Marketing & Advertising

Oversaw a book of business worth 4.5 million and was involved in contact with current clients, producing new business, writing all sales letters/e-mails, met personally with clients and prospects, completed applications and submitted new business proposals to companies and prospects, performed corporate and personal financial statement analysis, developed web page designs for the company, was the representative at all association functions for which Orrell & Company was a member of, designed new marketing campaigns, (including e- mail, internet and snail mail), and serviced existing clients.

I made walk-in cold calls to start a relationship with the prospect and focus on who would have the final decision on buying insurance and/or the bond program for each firm. The initial walk-in cold call served to put a face and personality with the business card as well as initial premises evaluation for loss control purposes and to get an overall measure of the prospects quality and potential for becoming a client. It was my experience that by seeing the premises I would many times find exposures that had not been picked up by the incumbent agent either because the current agent had never seen the location themselves or it had been a long period of time since they had which many times resulted in missed changes in operations, ownership, risk class and/or changes in current law that might drastically change the prospect’s needs and/or coverages that should have been implemented.

Education

1990 University of Mississippi, Oxford, MS Bachelors in Business, Risk Management & Finance

Graduated with a Bachelors in Business from the University of Mississippi. Obtained a major in the field of Risk Management & Finance in 1990. I was Vice President of Gamma Iota Sigma, the business fraternity for Risk Management, Insurance and Actuarial Science majors.

Professional Affiliations

Property Casualty Insurance License-North Carolina Member: The Home Builders Association of North Carolina, The Association of General Contractors - North Carolina, The Subcontractors Association of North Carolina

Keyword Summary

Marketing, Sales, New Products, Optimization, Technology, Consulting

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