GENERAL MANAGER

Juan P. Pena

(JP)

**** *. * ****** *-*** Phone: 956-***-****

McAllen, TX 78501

p52xav@r.postjobfree.com

MANAGEMENT/ AUTOMOTIVE INDUSTRY

Accomplished, competitive professional with 25 years experience in the automotive industry. Imaginative and innovative individual with proven management, sales, advertising, marketing and new business development skills. Broad-based experience in retail and wholesale automotive environments. A history of significant profit, volume and customer satisfaction achievements, which illustrate the ability to combine cost, control, revenue growth and process improvements through effective staff training and motivation.

STRATEGIC PLANNING TEAM –BUILDING MARKET ANALYSIS

BUDGETING/FINANCE STAFF DEVELOPMENT NEW/USED VEHICLES

RETAIL SITE DEVELOPMENT PROFITABILITY IMPROVEMENT

PROFESSIONAL EXPEREINCE

Presently: GENERAL SALES MANAGER/ RED MCCOMBS TOYOTA

• Rodriguez Auto Group- General Manager/ Consultant from February 2009 through August 2009. Recruited to help company in severe financial distress through a process of eliminating overhead expenses and downsizing.

• Sames Crow Ford- General Sales Manager- from October 2008 – February 2009. Responsible for setting processes and procedures in place in the sales department. Directly responsible for putting a successful sales team together to increase profitability and sales revenue.

Cardenas Auto Group- General Manager- February 2007 – May 2008. Directly responsible for overseeing five franchises, in overall profitability, sales, service, and fixed operations. Increased dealership performance from net profit of $267K to $1.1 Million from previous year. Define and implement long and short-term objectives; oversee and control all daily operations, policy implementation, advertising/promotions and strategic directions. Set and administer budgets; initiate cost controls to ensure profitability. Recruit, hire and motivate a staff of approximately 85 including key management and support personnel for sales, finance and insurance, service, parts and body shop departments; evaluate overall and individual performance, and devise and implement proactive management training processes. Establish departmental goals with management team, which are based on exceeding the expectations of customers through continuously improving products and services. Provide an environment of mutual trust and respect and demand the highest ethical standards from staff and management.

• Contract Work with various Auto Dealerships. McAllen, TX.

February 2006 – April 2007

• American Financial & Automotive Services. League City, TX.

November 2001- December 2005

District Manager – Opened a completely un-worked territory, surpassing all sales goals in spite of challenges associated with the sale of products.

* Was responsible for acquiring, and servicing accounts in my assigned territory, which consisted of the Rio Grande Valley and Laredo.

*. Responsible for developing the front end of the accounts by training, evaluating, and successfully hiring and retaining quality personnel, by creating a positive work environment, resulting in increased employee retention and excellent customer satisfaction..

* Generated the highest volume of new accounts company- wide and was recognized with a “President’s Achievement Award,” the company’s most prestigious honor.

• Spikes Motor Company. Mission, TX. December 1999- October 2001

General Sales Manager -Was responsible for Sales Department. Increased sales and overall profit in the department

• Bert Ogden Nissan, BMW. McAllen. March 1995- November 1999

General Sales Manager - General Manager

Directly responsible for overall profitability, sales and service for the dealership. Dramatically improved and maintained implementation of proactive, customer-oriented sales and service management techniques with the ultimate goal of earnings customers for life. Developed, guided and coached staff toward empowerment and self-management resulting in very low turnover in personnel.

PROFESSIONAL AFFILIATIONS

AFIP Certified

Various Management and Automobile seminars/ events over my 25 years in the Automotive Industry. Will elaborate upon request.

REFERENCES:

Pastor: Jim Vinita Senior Pastor / Abundant Grace Community Church 956/381-0622

Demetrious Lahiri Regional Manager/ American Financial & Automotive 214/727-5041

Homer Rodriguez Dealer/ Domestic & Pre Owned Vehicles 956/412-9877

Eric Siess Regional Manager/ American Financial & Automotive 210-***-****

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