SENIOR MARKETING STATEGIST
Interests: Project Management or Director /Marketing Efficiencies and
Nontraditional Revenue Generating Consulting
Talented, results-driven professional offering 11 years of experience in brand promotion, sales growth, and nontraditional revenue generation. Verifiable track record in increasing company performance through dynamic leadership, strategic planning, process evaluation, and change management. Excel in guiding team of employees to uncover solutions that deliver greatest business value to clients. Equally adept in capitalizing on market relationships and new opportunities to create a unique blend of innovative solutions while pushing the creative envelope. Thrive on opportunities to uncover new revenue streams or branding venues.
Offer multiple industry perspectives; have had the privilege to work in some dynamic organizations. Projects and skills developed from the Dallas Cowboys Football Club, Diageo and Moet Hennessey, Cumulus Media, commercial real estate and John Deere.
Possess passion for nontraditional business revenue and systems solutions. Experience in marketing media analysis, Nielsen and PRIZM analysis, and contract negotiations.
MALONE ADVERTISING, Dallas, TX February 2009- Present
(65 year old, retail specialist agency offering full-service solutions to numerous clients)
Tackled a new role for John Deere evaluating the brand awareness from a corporate level and integrating new strategies with John Deere dealer initiatives, leading to increased market share in key areas.
Account Planner (Contract)
Worked with a focus list of John Deere dealers to evaluate market performance and identify areas of growth in Texas, Oklahoma, Arkansas and Louisiana. Keyed in on several “dealers-of-tomorrow” and closed three new creative contracts for Malone in 6 months. Hunt additional promotional opportunities to expand John Deere brand awareness: nontraditional and grass root.
BEHRINGER HARVARD, Dallas, TX November 2007- February 2009
(Behringer Harvard is a commercial real estate company investing in assets domestically and internationally.)
Lead all broker-dealer communication projects including print materials, email communication and web messaging.
Served as Project Manager for all CRM and sales/marketing initiatives including market research and online broker-dealer campaigns. Managed outside ad agency as it pertained to messaging and ad development. Served as Project Manager for new trade show video production; elements include overseeing contracts, managing script writers and obtaining legal approvals.
SPORTSRADIO 1310 THE TICKET, Dallas, TX October 2003- May 2007
(Owned first by Susquehanna Radio and then Cumulus Media Partners. Cumulus Media, Inc. is the second largest radio broadcast company in the United States based on station count.)
Created unique and aggressive revenue generating tactics for station clients. Enhanced The Ticket brand and developed additional revenue opportunities (NTR) by implementing high impact events, marketing materials, and guerilla marketing opportunities. Handled all internal and external communication between Sales Executives and Upper Management, vendors and clients, and Upper Management to consumers. Lead a team of more than 30 part-time and 3 full time staff, and assisted sales manager in client plan development.
Marketing and Promotions Director
Reduced company’s part time salary expenses by $220,000 implementing more efficient systems and event management. Creatively managed a $500,000 budget for large events, promotional items, and marketing tools, and reduced expenses by more than $20,000 in two consecutive years. Worked with a team to implement an SMS strategy and grew the loyalty database through online campaigns and contesting.
• Produced more than 400 live radio broadcasts and appearances in 2004 and 731 in 2005.
• Developed new business by leveraging industry relationships at Reebok, Nike, Sprint, Anheuser-Busch, American Airlines, and other major accounts.
• Recognized as Promotions Director of the Year 2004 and 2005 by Rick Scott Associates and ESPN Radio Networks in 2004 and 2005.
SCHIEFFELIN & SOMERSET, Irving, TX February 2001-October 2003
(40-year-old major American importer of premium wines and spirits. The S&S portfolio includes such prestigious brands as Hennessey, Dom Perignon, Moët & Chandon, Tanqueray, Johnnie Walker, Grand Marnier, J&B, Pinch, Buchanan's, The Classic Malts, Rufino, and Casa Lapostolle.)
Tracked sales in the six-state Southwest Region (Texas, Oklahoma, New Mexico, Arizona, Colorado, and Wyoming). Leveraged demographic research gathered from AC Nielsen, IRI, and SPECTRA to identify market opportunities and develop aggressive sales/marketing plans. Developed sales programs for accounts such as: Johnny Walker, Dom Perignon, Grand Marnier, and Tanqueray.
Identified potential sponsorship and event opportunities to increase product visibility by market. Coordinated all production, follow-up evaluation, and tracking for selected events and sales meetings and managed staff, (set-up, execution, trouble-shooting) and follow-up for numerous consumer promotional events.
• Analyzed sales data vs. target market goals for each state manager to measure success
• Reduced annual company event planning expenses by more than $20,000
DALLAS COWBOYS, Irving, TX February 1999- February 2001
(Established in 1960. Most valuable sports franchise in the United States, and second in the world-Forbes Magazine 09/02/09)
Fulfilled all sponsor/client contracts in and out-of-games. Wrote all in-stadium game announcer scripts, and numerous client promotional announcements, managed all charity donations and game day interactions with the Cowboys organization.
Marketing/ Special Events Assistant
Supported the VP/Director of Marketing and Special Events and VP of Marketing. Coordinated logistics for halftime performances and pre-game presentations. Managed monetary charity donations and auction donations for numerous charity events supported by the Gene and Jerry Jones Family/Dallas Cowboys Charities
• Worked with a committee to organize a team trip to Tokyo, Japan for the American Bowl 2000
• Organized all aspects of annual golf tournament and annual team social for sponsors of the organization
• Facilitated all client communications follow-up during the 1999-2000 season.
UNIVERSITY OF NORTH TEXAS, Denton, TX
• Bachelor of Business Administration; Field of Marketing, 1999
• GPA: 3.5
• Member Beta Gamma Sigma business fraternity
UNIVERSITY OF CENTRAL ARKANSAS, Conway, AR
• Basketball scholarship recipient
• Presidential Academic Scholarship recipient