Marketing/Public Relations/Advertising Executive

Claire C. Elias

***** ******** ******, ********** *****, CA 92648 • 310-***-**** • ******.*****@*****.***

Summary of Qualifications:

Experienced executive in sales, marketing, interactive, public relations, advertising, brand promotion and event management. Managed staff and cross-functional teams in planning, coordinating and implementing national and international marketing campaigns. Achieved strong sales and revenue results while strategically meeting key company goals and objectives. Possess strong leadership, communication and presentation skills.

Education:

University of Florida • Gainesville, Florida

Bachelor’s Degree, College of Journalism and Communication

Professional Experience:

Hilton Hotels Corporation • Los Angeles, CA

Director, Partnership Marketing 2007 – present

• Developed and managed brand partnerships (product, media and sponsorships) through all consumer media inclusive of USOC/Olympics/Michael Phelps, Grammy’s, Tony Awards, Live Nation and other sports and music sponsorships. Negotiated marketing partnerships with media partners including the Food Network, E! Entertainment television, Travel Channel, Paramount Studios, and more.

• Negotiated marketing terms & conditions with partnership agreements to maximize brand marketing opportunities for US, Americas and Hilton International territories.

• Managed marketing strategy for programs inclusive of internal marketing channels, and communications to Hilton guests and Hhonors members with targeted messages, offers and promotions.

• Defined strategies for utilization of partnerships for brand and hotel property programs, to include advertising, public relations & brand events, as well as strategies for hotel packages for guest bookings.

• Responsible for overseeing overall marketing forecast and budget for the Hilton brand.

Blockbuster, Inc. • Dallas, Texas

Sr. Manager, Strategic Alliances 2006 – 2007

Partnership Marketing Manager 2002 – 2005

Partnership Marketing Account Specialist 2001 – 2002

• Negotiated long-term partnerships with Fortune 500 companies including American Express, AOL, The Coca-Cola Company, MCI, Microsoft, Time Inc. and many others.

• Contributed to the growth of the company by delivering impactful marketing programs that strategically and profitably met goals and objectives of the company and its partners.

• Achieved sales targets of over $25 million annually in revenue to the company.

• Oversaw the company’s largest partnership with The Coca-Cola Company for over 5 years and worked with brands, companies and studios in all aspects of marketing programs.

• Worked with international counterparts to extend the beverage relationship to a global level, and negotiated independent agreements with 22 additional countries. Developed tool kits for international sell-in of programs, and worked with various international market counterparts to extend successful programs to their territories.

• Developed targeted CRM programs utilizing internal data and from credit card partner data with the goal of customer acquisition, rewarding best customers, increasing guest frequency or for up sell of product.

Continued

• Implemented nationally recognized, successful marketing campaigns such as “Wendy’s Movie Mania”, Pizza Hut Twisted Crust “Dinner and a Movie” and Sprite “Thirst Out”.

• Recognized and received several quarterly awards for top sales results in the department.

InfoSpace • Dallas, Texas

Online Account Manager 1999 – 2000

• Coordinated online advertising for clients and agencies in the Southwest territory, from prospecting leads, developing and presenting targeted advertising proposals, to implementation, analyzation and optimization of online marketing campaigns.

• Constructed and developed quarterly goals, forecasts, program status, and competitive information to generate approximately $1.2 million in annual client account revenue.

• Recognized as #1 sales team in the company for the quarter.

The Zimmerman Agency • Tallahassee, Florida

Account Coordinator 1998 – 1999

• Managed public relations for multiple client accounts in the travel industry including Marriott Hotels, Resorts and Suites.

• Developed and executed client marketing and media campaigns resulting in publicity in national and international print, broadcast and interactive media such as USA Today, Travel & Leisure and The Today Show.

• Negotiated cooperative promotions and managed account budgets and billing.

Accolades/Awards:

• Feb 2008 Adrian Awards – Yahoo! Big Idea Chair Award; Platinum Adrians (2); Gold Adrian; Silver Adrians (2) for Grammy Sponsorship activation and marketing campaign.

• Feb 2009 Adrian Awards – Gold Adrian; Silver Adrians (2); Bronze Adrians (2) for USA Swimming/Olympic program.

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