Assistant Manager
Resume:
Lijia Shi
************@*****.***
Gainesville, Florida 32603
WORKING EXPERIENCE
Research Assistant
University of Florida, August 2008-Present
• Designed survey questionnaires and analytical plans for research about consumer behavior, product preference and marketing analysis.
• Designed online experiments to elicit consumers’ willingness-to-pay for product attributes.
• Survey data entry, cleaning, and data management
• Helped conduct a series of BDM auctions at multiple marketing outlets.
• Compared and managed different statistical model performance.
• Used standard statistical software to execute quantitative household data analysis, analyzed and interpreted survey results, wrote reports and presented results.
• Experience in conjoint analysis, experimental design, multivariate linear regression, longitudinal data analysis, categorical data analysis (conditional logit, mixed logit, and count data models) and Bayesian analysis
• Make recommendations based on the estimation results on ways to increase marketing effectiveness, such as target marketing strategy.
Research Assistant (part-time)
City University of Hong Kong, Hong Kong, March 2008-July 2008
• Collected, classified and reviewed literature on real estate economics.
Mutual Fund Manager Assistant
Shi Ji Securities Company, Shanghai, China, October 2006-July 2007
• Performed mutual fund transactions for customers.
• Collected and analyzed daily transaction data.
• Communicated with customers to design portfolios accommodating their special needs.
Intern
Shanghai Environmental Monitoring Station, Shanghai, China, July 2004-August 2004
• Checked the pollutant emission systems of livestock farms and restaurants.
• Collected and analyzed the data about the amount of waste emitted.
EDUCATION
Ph.D., Food and Resource Economics, August 2012
University of Florida, Gainesville, Florida, U.S.
Concentrations: Marketing Research, Survey Design, Consumer Behavior and Quantitative Methods
Master in Statistics, August 2012
University of Florida, Gainesville, Florida, U.S.
Master of Science in Applied Economics (with distinction), July 2008
City University of Hong Kong, Hong Kong
Bachelor of Engineering in Environmental Engineering, July 2006
Shanghai Jiao Tong University, Shanghai, China
RESEARCH EXPERIENCE
Working Papers
• “On Model Specification of the Mixed Logit: the Case of Consumer Perception on Blueberry Attributes” (with Zhifeng Gao and Lisa House)
• “An Empirical Comparison of the Hurdle Models: The Case of Blueberry Consumption” (with Lisa House and Zhifeng Gao)
• “Impact of Purchase Intentions on Full and Partial Bids in BDM Auctions: Willingness-to-pay for Organic and Local Blueberries” (with Lisa House and Zhifeng Gao)
Professional Presentations
• Shi, Lijia, Zhifeng Gao, Lisa A. House. “Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space”, Selected Paper, Agricultural and Applied Economics Association Annual Meeting, Pittsburg, 24-26 July, 2011
• Shi, Lijia, Lisa A. House, Zhifeng Gao. “Consumer Structure of the Blueberry Market: A Double Hurdle Model Approach”, Selected Paper, Agricultural and Applied Economics Association Annual Meeting, Pittsburg, 24-26 July, 2011
• Shi, Lijia, Lisa A. House, Zhifeng Gao. “Consumers’ Willingness-to-pay for Organic and Local Blueberries: A Multi-store BDM Auction Controlling for Purchase Intentions”, Selected Paper, Agricultural and Applied Economics Association Annual Meeting, Seattle, 12-14 August, 2012
COMPUTER SKILLS
Microsoft Office, SAS, Matlab, Stata, R, SPSS
LANGUAGES
English, Mandarin, Shanghainese
AWARDS/ACTIVITIES
Assistantship, Food and Resource Economics Department, University of Florida, 2008-2012
Excellent Academic Scholarship, Shanghai Jiao Tong University
Member, American Agricultural and Applied Economics Association, 2011-Present
Member, The American Economic Association, 2011-Present
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