RAHUL KIRIT SANGHVI
PO BOX *****, ROCHESTER, NY-*4692
oy5a6q@r.postjobfree.com
MARKETING EXECUTIVE
An accomplished and dedicated Marketing Professional with over 2 years of work experience wanting to seek a challenging role in Marketing / Sales in a progressive organization that utilizes my work experience and skills to meet organizational requirements.
COURSES UNDERTAKEN
Marketing Concepts & Advanced Marketing
Strategic Management and Product & Brand Management
Financial Analysis for Manager
Advertising & Integrated Marketing Communications
Business Research Methods
PROFESSIONAL EXPERIENCE
PRASHANT TRADING CO, Mumbai India Jun 2008 – Jul 2009
Importers and exporters of float glass, fiber glass, chemicals and polymers.
Imports from Indonesia, China & Singapore / Exports to Kenya, Uganda & Kampala.
Senior Marketing Executive
Conducted market research and focus groups to analyze and identify the right target markets.
Formulated pricing strategies and tapped new market opportunities for enhancing revenues.
Facilitated increase in sales of each brand in the Indian market.
Communicated with target audiences and effectively managed customer relationships.
Credited for entering a new market in Kampala (Africa)
METROPOLIS HEALTH SERVICES PVT LTD, Mumbai India Aug 2007 – May 2008
One of the leading healthcare MNCs providing diagnostic and clinical trials services
Marketing Executive
Engaged in co-branding activities on a Pan India level in order to increase clientele
Initiated press releases to leading media publications.
Developed business strategies and achieved performance targets as per organizational goals.
Focused on both business growth and client retention and enhanced public relations.
Assisted the marketing team in a National Advertising and Branding campaign.
INTERNSHIPS
RIT VENTURE CREATIONS, Rochester New York Nov 2010 – May 2011
Purpose: Consult local client businesses to provide assistance on marketing research, business plans & real business problems.
The project deliverables included:
Gathering & analyzing qualitative & quantitative market research data through secondary & primary research in order to assess the potential for startups in alternate energy and innovative technology solutions.
Conduct industry analysis to understand market potential, competitive analysis to understand differentiators and identify market segments for commercialization.
Create, manage and conduct interviews with subject matter experts to understand industry needs and requirements.
PIDILITE INDUSTRIES, Mumbai India Jun 2010- Aug 2010
Purpose: Marketing, branding and re-launch of FMCG products.
Submitted a report to the management which included the following key components:
Situational Analysis
Branding Activities
Markets and Competitor Analysis
Market Share
Distribution Strategy
Key Drivers
Brand Perception
INDUSTRIAL TRAINING
PFIZER LTD, Mumbai India Apr 2007 - May 2007
RELIABLE ANALYTICAL LABORATORIES, Mumbai India Oct 2006 – Nov 2006
Key Learnings:
Technical Training
Quality Assurance
Research and Development
Market Competencies
PERSONAL ATTRIBUTES
Professional work ethic and commitment to ensure business needs are met.
Able to adapt and work well with all kinds of people, requiring minimum supervision.
Willing to constantly learn on the job, with a drive to excel and be a significant contributor.
Self motivated and a committed person.
ACADEMIC PROFILE
1)Rochester Institute of Technology, Rochester, New York, USA.
Masters in Business Administration (MBA), 2011 (Nov)
2)Wellingkars Institute of Management, Mumbai, India
Diploma in Marketing Management, 2007 (Jun)
3)Ramnarain Ruia College, Mumbai, India
Masters in Chemistry, 2007 (Apr)
4)Ramnarain Ruia College, Mumbai, India
Bachelors in Chemistry, 2005
I.T SKILLS
MS Office
Adobe Photoshop
ADDITIONAL INFORMATION
President & Winner of the University Cricket Team
Bronze medal at intra-collegiate poster and model competition conducted by the chemistry department
Received RIT Scholarship for academic excellence
An active participant and e-board member of GMA-Graduate Management Association, which provides a platform for graduate students to network with professionals in the local business community, RIT Administration, RIT Faculty, as well as other students