Sales Manager

PROFILE: I am a bilingual and experienced marketing & advertising professional with considerable initiative, an attention to detail, ability to think creatively and an entrepreneurial spirit.

KNOWLDEDGE BASE:

Contract Negotiations

Vendor Management

Media Planning & Buying

Direct Mail

SEO/PPC

Social Media

Trade/ Event Show Management

Recruitment

Print Media

Email Marketing

SWOT Analysis

P&L Management

Demographic Research & Analysis

Mailing Lists

Marketing Plans

Business Development

Website Design & Development

Copywriting

Proof Reading

Database Management

Credit & Collections

Graphic Design

Project Management

B2B & B2C Environments

SOFT SKILLS: Include but are not limited to: problem solving, interpersonal skills, written & verbal communications, team player, planning, prioritizing and organization, leadership and motivation, strategic thinker, time management, multi-tasking, effective listening, decision making.

TECHNICAL SKILLS:

QuickBooks, Adobe Photoshop, Adobe InDesign, Microsoft Office, CRM (Salesforce, ACT!), HTML

Facebook, LinkedIn, Twitter, YouTube, Constant Contact, Satori Bulk Mail, CIS

WORK HISTORY & ACHIEVEMENTS:

6/11 – Present: ARAMARK Account Executive

Business development for an assigned territory.

2/05 – 6/11: OC President/ Owner

Started and grew a community magazine (OC Magazine) serving multiple cities into a full service advertising agency that creates, develops and executes marketing plans for different small businesses. Services included direct mail, mailing lists, website design, search engine marketing (SEO, PPC), printing services, inserts, social media and graphic design.

ACHIEVEMENTS:

• Started business from zero

• 2005 - First year sales reached $170K

• 2006 - Second year sales reached $400K

• 2007 - Third year sales reached $500K

• 2008 – Fourth year sales reached $675K

• 2009 – Fifth year sales peaked at $879K

• Grew circulation to reach 90,000 HH

• Grew number of publications to four

• Grew staff to a team of six

2/03 – 2/05: Trader Publications Commercial Sales Manager

Managed and lead a mature region and team of outside B2B sales representatives in Broward County selling advertising space within the specialty magazines: Bargain Trader, RV Trader, Cycle Trader, Big Truck Trader, &

Heavy Equipment Trader. Team generated annual revenues exceeding $3.4 Million. Responsible for recruiting, hiring, terminating, training, and motivating employees. Participated in field rides for development of staff.

ACHIEVEMENTS:

• Annual revenues exceeded $3.4Million

• 2003 YOY Revenue Growth of 2%

• 2004 YOY Revenue Growth of 17%

• Created a structured One-On-One process to raise performance & accountability

• Changed territories from geographic to account based

• Created and managed rep in training program

• Created standards of performance to include:

o pre set appointments, projections, top 10 hotlist, weekly/ monthly performance feedback sessions and reviews

• Grew outside sales team from six to 11 representatives

• Created and managed an inside sales team

• Both teams lead office in revenue-to-quota performance in ’03 & ’04

• Identified, created and managed specialty calendar of events to build top-of-mind brand awareness and develop revenue opportunities within the respective segment (Pet, Cycle, Antique, RV shows)

• Created and pursued new revenue stream for Bargain Trader: Real Estate & Home Improvement

• Implemented and managed rep of the month & pre-set closer of the week incentive programs

10/00 – 2/03: HotJobs – Yahoo! Inc. Senior Account Executive/ Team Leader

B2B sales of Web based recruiting solutions to organizational leaders (C level execs) with emphasis on Fortune 500 accounts combined with leading and managing a team of six to eight Account Executives. Services included: Diversity recruitment, applicant marketing, career fairs, and recruitment desktops.

ACHIEVEMENTS:

• 2001 Presidents Club Member

• Sold Largest applicant-marketing sale for southeast region $51K

• Sold Largest HJ recruitment desktop sale for southeast region $180K

• 2002 Career Expo King (sold most career fair booths)

• Personal performance average of 135% to quota

• Ranked #1 in southeast region for 2001

• Team performance average of 120% to quota

• Largest month by a team for southeast region $172K

3/91 – 5/00: The Flyer – Harte-Hanks Communication Advertising Sales Manager

Lead and managed a $2.3 Million inside sales department of 10 to 15 representatives selling B2C classified advertising. Monitored for quality assurance. Strategized for maximum growth of advertising revenue. Developed revenue targets and the plan to achieve them. Designed and implemented in-book promotions, mailers, radio, and Internet promotions. Reviewed sales representatives’ performances. Designed, implemented and tracked readership contests. Conducted competitive analysis and developed appropriate strategies. Designed sales incentives to increase morale and productivity. Controlled sales costs. Modified and designed compensation packages that promoted both individual performance and team performance. Monitored payment processes. Developed ads and communication via Internet. Created and implemented new hire training manual. Introduced outbound solicitation culture.

EDUCATION: Bachelor of Business Administration 4/2000

Florida International University – Miami, FL.

References furnished upon request.

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