Mikel McFarland

**** ****** ****** - **********, ** 77356

Phone 936-***-****

OBJECTIVE:

A management position that provides the opportunity for successful goal achievement, in which my 20 years of management experience, can enhance company growth and profitability.

AREAS OF EXPERTISE:

* Excellent Communications Skills * On Air Announcer

* Staff Management * Strong Analytical Ability

* Commercial Copywriting * Excellent Creative Abilities

SELECTED ACCOMPLISHMENTS:

* Successfully organized the establishment and programming of 3 radio stations.

* Spearheaded numerous and successful on air station fund-raisers.

* Developed numerous on air station promotions.

* Created several very successful radio programs.

* Raised the standard of performance, resulting in increased professional

commercial and on air production.

PROFESSIONAL EXPERIENCE:

ACCOUNT EXECUTIVE: [A Wireless, Montgomery, TX. 2011-Present]

Responsible for customer service and sales of Verizon calling plans, phones, notebooks and tablets.

DEPARTMENT MANAGER: [Wal-mart Inc. Montgomery, TX. 2008-2010]

Responsible for oversight, inventory control and merchandise ordering for grocery department. Interviewing and training of store associates.

*First store regional VPI winner.

SINGLE COPY MANAGER: [Times Record, Fort Smith, AR. 1998-2007]

Responsible for hiring, training and overseeing Single Copy carriers for delivery of newspapers to newspaper racks. Repairing and maintaining newspaper racks in good working order. Locating new locations for newspaper racks. Money collection form racks and dealers.

* Attended rack mechanism school at Sho-rack facilities in Shiner, TX.

* Designed color scheme for newspaper racks

MASTER CONTROL OPERATOR: [KPBI - TV, Ft. Smith, AR. 1996-2006]

Responsible for live on air switching of commercials during programming. Recording of satellite feeds. Building shows by inserting commercials into show breaks. Building commercial playlist on computer for UPN Network. Updating program changes in Virtual Recorder.

AREA MARKETING EXECUTIVE: [a la Carte Int., La Jolla, CA. 1996-1998]

Responsible for maintaining restaurant dining program for state of Arkansas. Maintaining contracted level of restaurants. Adding new restaurants each month. Maintain hotline for restaurant owners and customer questions and or problems. Keeping program client informed and updated on status of dining program. Submit weekly reports on program to the home office.

* Developed several company promotions.

* Maintained program well above contracted level.

ACCOUNT EXECUTIVE: [Family Broadcasting Inc., Fort Smith, AR. 1995-1996]

Responsible for outside sales. Development of commercial ideas for clients. Copywriting and commercial production. Maintaining client relations.

* Developed numerous station promotions.

* Provided live talent during remote broadcast.

* Assisted in development of sales packages.

PRODUCTION DIRECTOR: [Fort Smith FM Inc., Fort Smith, AR. 1994-1995]

Responsible for commercial copywriting and production for number one AM/FM stations in the Fort Smith market. Work with sales staff and clients to develop effective commercials to reach clients target audience. Ensure that all commercials are ready to air on proper start dates.

* Enlarged production capabilities by adding second production room.

* Increased production music and sound effects libraries.

* Modernized storage of coop copy by creating a file on computer.

* Assigned talent to produce commercials.

* Provided creative input into station billboards.

AUDIO/VIDEO PRODUCTION: [Ministry of Helps, Tulsa, OK. 1992-1994]

Responsible for production on ministry videos. Editing and graphic overlays. Voice open and close for videos and audio cassettes. Produced phone on-hold audio recording.

PROGRAM DIRECTOR: [Metro Media Inc., Wichita, KS. 1991-1992]

Responsible for the on air sound and station formatting. Scheduling and training of on air staff. Commercial copywriting and production. Coordinating live remotes and assigning talent. On air shift.

* Worked with station owner in the start up and directing of KTCM and KLTI.

* Establishing and maintaining an on air staff. Formatting music, programming. * Contacted and worked with record company representatives for music service.

* Developed severe storm tracking team.

* Operated and programmed automation system.

* Recruited, trained and managed on air staff of 10.

PROMOTION DIRECTOR/ANNOUNCER: [KZZD, Wichita, KS. 1990-1991]

Responsible for developing and coordinating on air promotions. On air shift, commercial copywriting and production.

* Coordinated most successful on air fund-raisers in station's history.

* Developed quick and updated severe weather announcements with the

National Weather Service.

* Originated numerous on air contest.

* Conducted live artist interviews and remotes.

ANNOUNCER: [KOKF, Okla. City, OK. 1985-1990]

Responsible for on air shift. Formatting music, live remotes, commercial copywriting and production.

* Worked with station owner on start up of the new station.

* Developed music format and programming.

* Created very successful "Real Rock Radio" show.

* Helped coordinate profitable fund-raisers to purchase and maintain station.

NIGHT STUDIO SUPERVISIOR: [KOCO TV 5, Okla. City, OK. 1984-1986]

Responsible for overseeing evening studio crew. Operate cameras for newscast, public affairs programs, commercials, live programs and remotes. Lighting for studio productions. Studio up keep and set up.

* Assisted in news and studio set construction.

* Promoted to Night Studio Supervisor after only 16 months of employment.

* Chosen to operate camera for station live awards banquet.

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