Elizabeth Poole
Palm Desert, CA 92211
Email: ******@*****.***
- Internet Marketing Professional
Ecommerce, Search, Program, SEM, SEO, Strategy, “Hands-on”, Analytics, Email, Brand, Research, Ebusiness, Market, Solutions, Social Web
AREAS OF EXPERTISE
* SEM/SEO
* Campaign Analysis
* Google AdWords™ Qualified Individual
* Google Analytics
* Omniture SiteCatalyst
* Copy writing (Ads, micro-blogging, banners, social, email, optimization)
* Ad Hoc Reports
* Strategy Management
* Web Traffic Analysis
* Google Analytics/Omniture
* Internet Technologies
* HTML/Dreamweaver/FTP
* Internal Clients
* Business Communication
* Vendors
* Copywriting
* Brand Strategy Implementation
* Telecom, Satellite, Cable
* TV/Web Production
* MS Excel/Access/Word/Powerpoint
* Outsourced Tech Solutions/Hosting
EXPERIENCE
Starwood Vacation Ownership
Internet Marketing Manager
Feb 2006 – Nov 2008
Orlando, FL / Palm Desert, CA
Manage: Lead Generation Programs, Integrated Campaigns, Competitor Research, Ad Hoc & Quarterly Reports, Campaign Tracking & Analysis, Internal Partners, Corporate Partners, Vendors, Email Campaigns, Search Engine Marketing (Google, Yahoo!), Search Engine Optimization, Web site Development and Launch, Online Strategy, Online Brand Promotion, Online Ad Development, Lead Routing, Hosting & Technology Solutions.
Liaison: Direct Sales, Call Centers, Database Management, Sales/Marketing Teams (Caribbean, West, New York, Hawaii), Legal, Creative/Brand, Technology, Executive Management, Corporate.
Accomplishments:
* Managed redesign of several branded, B2C Web sites – example of success: harborsideresort.com – rework of site resulted in 700% increase in package and direct sales leads, averaged $1.5M annual package sales with minimal Web ad spend
* Streamlined marketing program deployment and approval processes resulting in launch of multiple, targeted campaigns in timely manner.
* Initiated/managed Web lead distribution to sales teams.
* 2007 ARDA Gold award - Interactive Internet Advertising
* 2007 ARDA Silver award - Integrated Marketing Campaign
* 2007 The American Business Awards/Stevie Awards Finalist – Product Advertising
Hilton Grand Vacations Company
E-Marketing Manager
Jan 2003 – Feb 2006
Orlando, FL
Manage: Daily, Ad Hoc & Quarterly Reports, Campaign Tracking & Analysis, Competitor Research, Web Content Updates, Budget Goals, Lead Generation, Customer Retention Programs, Multimedia Projects (touch-screens, online sales tools, kiosks), Multiple Data Sources, Performance Report Updates, Technical Problem Solving, Recommendations, SEO/SEM, PPC Campaigns.
Liaison: Sales, Legal, IT, Communications, Telemarketing, Executive Management.
Accomplishments:
* Initiated and managed marketing campaigns totaling $7million+ in Net Sales (2005).
* Solely responsible for campaign launches during 2-year company re-org of support departments.
* Created daily & quarterly performance reports to analyze response, conversion rates, ROI and identify opportunities.
* Monetized multimedia projects to track Sales impact.
* Established pricing model for online lead generation programs.
* Reduced Web operating costs by 40%.
* Strategized launch and online placement of 2 main branded, sales-based Web sites. Managed lead-to-rep flow, outsourced hosting, design, programming and internal management of assets.
One Business Place / OBP.com
Interactive/Business Projects Manager
Jan 2002 – Dec 2002
Orlando, FL
Manage: Marketing Strategy, Analysis/Reports, Business Development, Affiliate Program, Research, SEM/SEO.
Accomplishments:
* Initiated online affiliate marketing program.
* Cultivated potential partners (RoadRunner, Clear Channel)
* Determined pricing model of Web-based services.
Qwest Digital Media
Sales Engineer / Marketing Liaison
May 2000 – April 2001
Atlanta, GA/ Nashville, TN
Manage: Market Analysis and Strategy, New Business Research, Competitor Research, RFPs, Project Management, Streaming Video Analytics, Proposals, Web streaming via POTS, ISDN, T1 and Satellite, Client Accounts.
Liaison: Engineers, Product Marketing, Sales, Project Management, Executive Management.
Accomplishments:
* Contributed to product marketing plan defining processes and services resulting in 45% decrease in production costs.
* Supervised relationships and programs generating $3 million in revenue quarterly.
* Beta tests and proof-of-concepts with Fortune 500 clients.
* Assist in determining Web video streaming/encoding pricing model.
WebMD/The Health Network (Start-up Cable TV Network)
Product Manager, Broadband / Content Manager
Feb 1996 - May 2000
Orlando, FL/Atlanta, GA
Manage: Broadband Content Strategy, New Technologies Beta Testing Program, Web site Analysis/Reports, Webcasts ROI, Online Marketing Strategy, Market Research, Technical Problem Solving, Ecommerce Initiatives.
Partner Liaison: RoadRunner, MediaOne, ICTV, WorldGate, ABCNEWS.com, FoxNews.com, Real Networks.
Internal Liaison: Marketing, Executive Management, Production, Promotions, Public Relations, IT.
Accomplishments:
* Within 12 months - managed a series of live, high-profile Web/TV simulcasts resulting in $1.2M+ sponsorships and 1M+ subscriber demand for The Health Network.
* Projects profiled:
- “Live Birth on the Internet” (http://www.cnn.com/TECH/computing/9806/16/internet.birth.02/index.html)
- Lasik Surgery (http://www2.jsonline.com/sports/net/may99/net50699.asp)
* Development and launch of company’s first Web site – supporting “info-tainment” and sales/marketing based models.
* Received “Gracie Allen Award” by The Foundation of American Women in Radio and Television for excellence in development of educational Webcasts.
WCPX-TV (CBS)
Producer, News/Special Projects
Feb 1991 - Jun 1995
Orlando, FL
Managed: Editorial Development, Special Events/Live Programming, Production.
Accomplishments:
* Drove 3rd rated newscast to 2nd rated position within 8 months – increasing targeted market share for affiliate.
* Promoted to 11:00 PM newscast producer to implement success strategy.
EDUCATION
University of Central Florida, Orlando, Florida
Major: Radio/Television
Valencia Community College, Orlando, Florida
Technical Specialist Certificate: Computer Programming & Analysis