ANNE UBER
**** ****** ****** ********* *******, Tennessee 37179 615-***-**** ********@*****.***
HEALTHCARE MARKETING DIRECTOR
Energetic, success-driven Healthcare Marketing Director/Manager with more than fifteen years of success in developing strategic marketing plans, creating brand awareness and maximizing revenue. Experienced in creating healthcare marketing campaigns, focusing on hospitals, clinics, private practice and home health. Recognized for delivering thorough, timely marketing projects and making sound, educated business decisions.
Areas of expertise include:
Healthcare Marketing Strategy
Project Management
Print Advertising
Healthcare Branding
Market Research Analysis
Agency Management Event Planning
Marketing Communications
Collateral Development
Radio and TV advertising
PROFESSIONAL EXPERIENCE
Cardinal Health – LaVergne, Tennessee February 2010-present
Fortune 21 healthcare products and services company that helps hospitals, physician offices and pharmacies focus on patient care while reducing costs, improving efficiencies and quality while increasing profitability.
Marketing Communications Manager, Specialty Solutions, Oncology
Manages hospital and community-based practice marketing strategy for the oncology specialty businesses of Cardinal Health. Utilizes customer research to develop marketing strategies, while ensuring promotional material meets corporate branding guidelines.
Key activities include developing marketing plans and strategies, competitive analysis research, voice of the customer surveys, market research, customer communications, print collateral, website creation, media advertising, tradeshows, press releases, videos and social media and healthcare advisory boards.
Reports to the VP of Marketing Management and the VP of Specialty Solutions Marketing Communications.
Notable Accomplishments:
• Awarded the Partner Excellence award at the 2011 Cardinal Health Specialty Solutions annual meeting
• Launched Oncology, Rheumatology and Urology specialty business marketing strategy, all within a one-year timeframe.
HealthTrust Purchasing Group – Brentwood, Tennessee July 2008 – February 2010
Healthcare Group Purchasing Organization with $15 billion in annual purchasing volume.
Marketing Manager
Managed marketing campaigns targeted to healthcare facilities nationwide. Directed creative concepts for print, direct mail, internet and on-site advertising. Marketing and sales collateral creation, project management, and copywriting. Managed $3.5M annual budget and reported to Director of Marketing.
Notable Accomplishments:
Directed highly successful annual educational healthcare conference and exhibit fair for 3,000 attendees
and 220 vendor exhibits.
FreedomRoads/Camping World – Bowling Green, Kentucky 1997 – 2008
Multi-channel retailer of recreational vehicle accessories and supplies with 1,500 employees, 100+ locations nationwide, and $350M in annual sales.
Marketing Director (2006 – 2008)
Directed all facets of product marketing, public relations and advertising. Key activities encompassed development and implementation of new marketing initiatives and campaigns via print collateral, website, public relations, magazine, television and radio advertising, and internet. Negotiated partnership marketing contracts with Chevrolet, Nissan, Honda Generators, and Coleman Outdoor for national promotional campaigns across print, direct mail, internet and in-store channels. Managed two full-time staff, 80 part-time contract personnel, and $5.5M annual budget. Reported to VP of Marketing.
Notable Accomplishments:
• Boosted annual off-site sales from $15K to over $1M per season through successful launch of
marketing campaigns.
• Recognized with the annual 8-Cylinder Award for successfully managing company’s most powerful
sales program.
Sales Promotion Manager (1997-2006)
Drove customer traffic and sales growth by executing marketing programs for retail locations and website. Managed $6M annual print budget for monthly sales flyers and catalogs distributed to 30M retail customers and a quarterly magazine mailed to 3M loyalty club customers.
Notable Accomplishments:
• Generated 16% increase in EBITDA within 13 months through strategic execution of direct mail, radio, email, public relations, television, national events, sponsorships, and database initiatives that drove traffic and sales to all retail locations.
EDUCATION
YOUNGSTOWN STATE UNIVERSITY – Youngstown, OH
Bachelor of Science in Business Administration
Major in Marketing Management