Web Manager/Webmaster - Internet Marketing
Resume:
Webmaster-Web Manager-Internet Marketing, Social Media Marketing and Advertising
John Bruce
Thousand Oaks, CA 91362
Cell: 805-***-****
Email: ************@*****.***
OBJECTIVE
To obtain a responsible and challenging position utilizing my abilities developed through experience and education with
the opportunity for professional growth.
Willing to travel ( 25%), if necessary.
Desired Status: Full time
Desired Salary: $70,000+ per year
Description of my perfect job:
To be the Web Manager-Director/Internet Marketing Manager-Director of the company's website(s) & related services,
and be responsible for implementing new ideas, programs, marketing, and technology.
Date of Availability: 2 weeks notice
WORK STATUS I am authorized to work in this country for any employer.
EXPERIENCE
3/2010-PRESENT - Los Angeles Police Protective League (LAPPL), Los Angeles, CA
Webmaster
Update website content (www.lapd.com, www.eagleandbadgefoundation.com, www.publicsafetyfirst.com)
daily via ARCOS CMS
Manage all Internet Marketing for LAPPL
Manage all aspects of Email Marketing through ARCOS system (development to segmentation)
Manage all social media initiatives (Twitter, Facebook and YouTube)
Minor web and graphic design using Dreamweaver and Photoshop
Manage web projects from minor (page layout modifications) to major (total site redesign)
Report monthly web stats to management via Google Analytics
Current salary: $60,000 per year
12/2008-1/2010 - Ronald Reagan Presidential Foundation, Simi Valley, CA
Database/Web Services Administrator
Updated website content (www.reaganfoundation.org) daily via CMS
Managed all Internet Marketing for the Reagan Foundation
Managed all aspects of Email Marketing (MyEmma)
Proposed, implemented and managed all social media initiatives (Facebook, Twitter, & YouTube)
Basic video and audio conversion and formatting
Managed multiple databases (MoneyMaker, Raiser's Edge)
Coordinated e-commerce activity using StoreFront
Minor web and graphic design using Dreamweaver and Photoshop
Ending salary: $64,000 per year
8/2008-10/2008 - Natrol, Inc., Chatsworth, CA
Webmaster
Liaisoned with Brand and Trade Marketing to define and deploy internet marketing campaigns.
Built most website pages (www.natrol.com) and emails, using HTML, CSS, and Javascript, in the execution of
online marketing initiatives.
Web analytics reporting using Google Analytics.
Managed multiple website migrations to Microsoft Visual Studio 2008 ASP.NET 3.5 platform including C# and
Visual SourceSafe (VSS).
Liaisoned marketing with assistance from the creative department which will provide layout, copy, and images
from which to build websites and microsites
Ensured all product and corporate information is updated on a timely basis and is in regulatory compliance.
Managed the Natrol Nutrition Club, and assisted Brand and Trade with email distribution lists, e-newsletters
and other pertinent information.
Defined and managed projects to enhance websites in order to increase their effectiveness and produce
revenue.
Built and maintained web-based market research and consumer information.
Developed and executed outbound web marketing campaigns at the direction of the Director of
Communications and the Vice-President of Marketing.
Acquired lists and aggregate consumer database. Leveraged data across Company divisions.
Maintained the integrity of all web content and databases using MySQL (query browser and administration),
PHP, HTML, CSS, and JavaScript. Continual daily updates to all websites via Gazette CMS and ZenCart e-
commerce CMS.
High-level analytical and project management skills.
Assisted other Company divisions with web initiatives as necessary.
Maintained corporate intranet.
Ending salary: $65,000 per year
5/2008-8/2008 - Pullin Television, Los Angeles, CA
Webmaster (Part-time Contract)
Updated and modified all related websites including 1320x.com and 1320x.tv social networking websites.
Administrator to approve/remove user generated content (photos/video/member image).
Managed and coordinated all online marketing initiatives including SEO/SEM, email marketing and vendor
relationships.
Assisted in the development of member segmentation for on and offline marketing purposes.
Researched and identified Internet marketing channels within the NING platform including banner
advertising, paid search, blogs and social networks, link building, email and RSS integration.
Monitored site traffic and report on Google Analytics' data including KPIs and Dashboard info.
Investigated promotional ideas to include sponsorship of videos and growing social network of drag racers
and rock music fans.
Managed ad traffic management (AdTech) relationship.
Built web graphics and banners as needed with Photoshop and Imageready.
Ending salary: $50 per hour
2/2008-3/2008 - Providence Health & Services, Burbank, CA
Regional Director, Internet Development (CA)
Created Internet development strategies for each of the PH&S-CA Region Hospitals, MILCM, and other
related entities supporting the regional website portal (www.providence.org/losangeles).
Served as the technical lead in the creation, development and implementation of Web media efforts.
Provided regular required reporting and analysis of web analytics (Urchin) weekly including all KPIs and
success metrics.
Stayed abreast of rapidly changing Web technologies and provides ongoing assessments and
recommendations within the context of System and MarCom strategic priorities, existing project plans and
available resources.
Retained production-oriented mindset, following a wide variety projects through from start to finish. Played
a hands-on role in projects, as well as providing higher-level consult for clients in regard to concepts such
as information architecture, usability and design.
Stayed abreast of rapidly changing Web technologies. Assessed and recommended appropriate
technologies to use and adapted to further our business goals.
Developed complete understanding of the equipment and software used for web development.
Troubleshot technical issues as needed, and participates actively in assessments and recommendations
for purchases and upgrades. Provided consultation and technical support to Marketing & Communications
staff, and provides recommendations in regard to Web-specific technologies and tools.
Understood Providence's Web Content Management System (Eprise), using the CMS to support the
California Region's Web efforts accordingly. Trained select employees on publishing within the CMS,
using applicable Web tools, and related matters, and assisted in the development of staff training
materials.
Focused primarily on Internet, but supported related projects (e.g., intranet, kiosks, electronic
communications, Web analytics, e-commerce, blogs, social networks, RSS and emerging consumer
technologies) as discovered or assigned.
Evaluated, recommended and contracted with third-party vendors.
Lead and coordinated efforts toward the timely delivery of projects, expediting workflow to meet project
deadlines.
Maintained and enhanced personal expertise through appropriate educational experiences. Stayed current
with available literature related to job responsibilities and readily shares information with team members.
Supported a user-centered design philosophy by continually working to discover, present, plan and
implement new and innovative Web solutions to improve and maintain a positive user experience.
Advised senior management on Internet development implications and potential strategies in conjunction
with Hospital Marketing Directors.
Demonstrated flexibility to respond to new opportunities and changing priorities within the organization.
Initial training on SharePoint system (MOSS)
Ending salary: $70,000 per year
11/2007-2/2008 - Nicker Communications, Camarillo, CA
Web Marketing/Online Ad Traffic Manager (Contract)
Ensured all websites including the main website (www.nickernetwork.com) are optimized for search
engines.
Marketed websites via emerging Internet channels including social networks, blogs, and link sharing
Managed Google AdWords campaigns and monitored through Google Analytics and reported weekly on all
web stats and usage monitors including email marketing.
Built and implemented all Email Marketing through Constant Contact (3rd party ESP)
Email Marketing list management
Managed all FLV video and banner ad traffic through AdTech ad server (3rd party vendor)
Built web banners (728X90) for customers in Photoshop as needed
Managed all web-related aspects of online video programming through Brightcove (3rd party vendor)
Handled web-related customer inquiries
Did regular web maintenance and updates on E-commerce and On-Demand Internet Television websites
Hands-on training on reformatting and editing video formats including MPEG, WMV, and Quicktime for
conversion to Adobe Flash Video (FLV).
Ending salary: $5,000 per month
11/2006 - 8/2007 - Ronco Corporation, Simi Valley, CA
Webmaster
Daily updates to all of Ronco's 14 operational web sites including the main web portal (www.ronco.com) to
support Direct Response Marketing initiatives. Maintained and checked daily Shopping Cart/E-Commerce functionality.
Liaison between Media, Marketing and IT.
Managed offshore team of Flash and Web Developers on new projects to meet marketing and sales goals.
Managed the implementation and documentation of all site-tracking codes via 3rd party order processing
system--OrderMotion.
Reported on web traffic stats and analytics using Sawmill and sent detailed reports to senior management
monthly
Created and implemented Internet advertising to maximize ROI.
Managed all aspects of Internet Marketing including SEM/SEO (Google AdWords-PPC) programs &
organic search metrics
Developed front-end UI application with Marketing to focus on usability factors/end user functionality to
promote customer retention
Conducted research on human factors/behaviors in UI design and usability
Designed creative Internet marketing proposals using best practices for email marketing as well as
developing new ideas to target and segment to our customer base.
Monitored In-bound Customer Service and HelpDesk email traffic for website-related
problems/issues/concerns/suggestions
Managed and researched third party vendor relationships to meet budget, revenue and ROI goals
Documented procedures for future reference
Submitted reports to executive management on:
a. Online budget and revenue forecasts
b. Online marketing ideas and opportunities
c. Plans for new and emerging technologies and updates
d. Email marketing key metrics, A/B testing & new strategies
e. Affiliate marketing relationships
f. Industry trade show feedback
g. Researched Machine Translation (MT) software systems
Maintained and monitored all website administrative functions including:
a. Shopping cart abandonment stats
b. Forms (registering products through website, information requests, etc.)
c. Customer login information
Updated and monitored all web administration systems including:
a. DNS
b. IIS
c. IP
d. Virtual domains
Basic training on ASP.NET 2.0 & Microsoft technologies.
Ending salary: $65,000 per year
10/2005 - 11/2006 MAGIC International, Woodland Hills, CA
Website/E-Marketing Coordinator
Worked collaboratively with various departments to maintain content and image of the website and e-marketing.
Updated websites (www.magiconline.com & www.sourcingatmagic.com) on a daily basis, edited HTML files and worked
within content management system to manage web content. Evaluated current and emerging technologies to improve
functionality and management of the web sites.
Assisted in the creation of e-marketing and e-media strategy, included but not limited to interactive media, email
campaign management, search engine marketing, online advertising offerings and online promotions, in order to
maximize marketing objectives.
Analyzed, charted and reported web activity from web servers logs and other internal users to aid in future
development such as data tracking systems. Web analytics reporting from Hitbox (HBX-Web Side Story)
Kept management informed of e-marketing best practices, legal requirements, and new technologies
Assessed websites and conducted research for improvements and prepare new information and ideas for
eMarketing plans, presentations, and follow-through for B2B clients
Stayed up-to-date on and advises the Marketing group of the latest trends in interactive marketing/media and
emerging technological developments within the fashion industry
Built, edited, and updated HTML web pages and emails using Dreamweaver
Implemented multiple e-Marketing (email) campaigns simultaneously
Assisted in loading content (copy, images, brochures, press releases, etc.), implementing layouts, configuring
navigation using web based content management tools
Checked and updated customer data using 3rd party databases including GoldMine
Resized / optimized images for web using Photoshop
Utilized and developed HTML skills to find creative solutions to online requirements.
Project management based position. Email campaigns sent using Lyris ListManager.
Ending salary: $48,000 per year
4/2001 - 10/2005 Affinity Group, Inc. Ventura, CA
Electronic Media Dept. Web Specialist
(PROMOTION - From Production Artist to Web Specialist.)
Continuation of Production Artist duties and including the daily updates and changes of 2 (two) major Campground
Directory web sites: www.tldirectory.com & www.woodalls.com.
Major daily duties include: customer and sales rep. support and service, updating two (2) File Maker Pro Web
databases, sole artist for all banners, logos, and web pages (using Macromedia Dreamweaver MX) for web sites and our
customers. Over 350+ single-page web pages built and posted since April, 2000.
Below are links to just 3 of the single-page web pages I've built in the last 4 years:
http://www.woodalls.com/a/03221_spiritmtnrvpark.html, http://www.woodalls.com/a/02465_oldestonevlg.html and
http://www.woodalls.com/a/3602_desertspringsspa.html .
Administrator access to our RealMedia/Open Ad Stream ad server, which includes the setting up of pages, campaigns,
and creatives. The ad server holds all logos, links, and banners for our customers in both directories. Updates and reports
are completed on a daily basis.
Analyzed web stats using WebTrends on a monthly basis and sent key metrics to management for sales and
marketing purposes.
Managed one temporary (Web Production Artist)
Ending salary: $38,000 per year
4/2000 - 4/2001 Affinity Group, Inc. Ventura, Ca
Electronic Media Dept. Production Artist
Modify, create and update woodalls.com web site. Build custom single page web sites for qualifying advertisers, (over 200
built since April 2000 with links to client owned sites, if requested). Built using Adobe GoLive Cyber Studio 4. Interface
directly with advertisers (clients) and all levels of in house staff to identify web page requirements. Advise on future web
development, planning and implementation. Report to department head concerning workflow and any database problems.
Plan and implement Internet marketing for web site advertisers. Make minor ColdFusion template changes to site's search
features.
7/1997 - 4/2000 Affinity Group, Inc. Ventura, CA
Administrative Services
Various shipping and mail duties. Some facilities assistance. Basic building support. Copier/Fax support & maintenance.
8/1987 - 6/1997 Conejo Courier and Cartage Newbury Park, Ca
Courier
Responsible for pick up and delivery of documents, mail and various items throughout Southern California. Sorted and
distributed mail from post office to various local companies. Forklift operator. Past Department of Defense 'SECRET'
Security Clearance.
EDUCATION
4/1999-Current -- University of California at Santa Barbara Extension US-CA-Santa Barbara
Certifications
I have earned six (6) Computer & Marketing Certifications from UCSB Extension including:
Webmaster-Designer & Web Site Manager
Graphic Design/Digital Communication Levels 1 & 2
E-Commerce Certificate of Completion
Web Application Development (ASP, XML, Java, Visual Basic, etc.)
Marketing (includes Internet Marketing)
I continue to update my education on a regular basis as I have started to take classes in Project
Management, also from UCSB Extension. My final project from an Internet Marketing Applications class was
used as a major marketing initiative for the website of a previous employer.
Associate Degree
6/1986 Los Angeles Pierce College US-Ca-Woodland Hills
Skills
HTML/CSS 9 years
Macromedia Dreamweaver CS3 7 years
GoLive Cyber Studio 4 1 year
FTP (Fetch-MAC, Cute FTP-PC) 7 years
BB Edit, Homesite 4.0 3 years
Photoshop (CS2) 7 years
MS Word, Access, Outlook, Excel 9 years
SQL <1 year
Cold Fusion <1 year
Fireworks 1 year
ImageReady 7 years
Flash 1 year
DHTML 1 year
Javascript 1 year
QuarkXpress (6.5) 4 years
ASP <1 year
PC (XP)/MAC (OS 9 & X) Platforms 9 years
XML 1 year
CGI/Perl <1 year
ADDITIONAL INFORMATION
I am currently studying for the iNet+ and CIW Certification examinations.
Internet Consultant - Business Contingency Group - Encino, CA (Disaster Recovery Specialists)
Lead Webmaster - Thousand Oaks (CA) Seventh-day Adventist Church
Experience with the following EMAIL MARKETING SYSTEMS:
MyEMMA
Lyris ListManager
Savicom
ListMarketer
Constant Contact
JangoMail
PHPList
Experience with the following CONTENT MANAGEMENT SYSTEMS:
I-Expo
Eprise
I2X
Store Secured
Gazette
ZenCart (E-Commerce CMS)
Experience with the following WEB ANALYTIC TOOLS:
Urchin
Google Analytics
WebTrends
Hitbox (HBX-Web Side Story)
Sawmill
ClickTracks
MEMBERSHIPS
Member - Direct Marketing Association (DMA)
Member - National Association of Photoshop Professionals (NAPP)
Member - International Webmasters Association (IWA)
Member - The HTML Writers Guild (HWG)
Member - LinkedIn - Visit my profile: http://www.linkedin.com/in/johnabruce
REFERENCES
Romeo Legaspi
Sr. Graphic Designer
Ronald Reagan Presidential Foundation
********@*****.***
Professional
Linda Hawa
Admin. Assistant
Ronald Reagan Presidential Foundation
*******@**********.***
Professional
Lorrie Thomas
Lorrie Thomas Web Marketing
(Former colleague at Affinity Group)
******@************.***
Professional
Contact this candidate