Vice President of Field Marketing & Sales
Resume:
Hiring Manager
GormanOne, FasFood Commons
Atlanta, Georgia
Dear Hiring Manager,
This letter is to express my interest in the Vice President of Field Marketing & Sales position listed on Black AmericaWeb.Com. Based on my skills in overseeing field marketing and advertising across several states in the Southeast Region of the United States for key blue-chip mid to large size fast food companies, I am confident that I would be a great addition to your team.
My resume that highlights my ability/knowledge/expertise in the area of field marketing and strategic advertising planning and execution is enclosed. During my time at Subway Restaurants (SFAFT), I was able to succeed/save money/increase sales/increase traffic & increase productivity with four assigned Ad Agencies and an extended list of Board Chair Leaders and Board Members among a variety of field levels including planned promotional activities, media placement and stewardship to ensure ROI and excellent operational execution on store level.
I am excited about the Vice President of Field Marketing & Sales position and the ability to help your company succeed in the QSR Casual Dining industry. Thank you in advance for your time. Please do not hesitate to contact me if you have any questions. I would appreciate the opportunity to review my qualifications in more detail and will contact you over the next few days.
Sincerely,
Jim Menuel
JIM L. MENUEL
2408 Manor Way
Loganville, GA. 30052
Mobile: 678-***-****
Home: 770-***-****)
Email address: leunem @ aol.com
PROFILE
Marketing expert in Tier Marketing Arena with major Corporate, Franchisee and Company disciplines in the QSR (Quick Service Restaurant) Industry. Categories include Hamburger; Sandwich; Chicken and Pizza. Passionate QSR expertise in building solid relationships with franchisees and company operation teams. Proficient in all desktop designs and software applications.
Senior Manager of Field Marketing, Southeast Region
Subway Restaurants, Inc., Milford, CT 01/06 – 09/10
Subway Franchisee Advertising Fund Trust
Responsibilities:
• Developed strategic planning and implementation of all marketing and advertising activities for Subway brand in 17 DMAs across the Southeastern US
• Provided direction to four advertising agencies in all media expenditures in support of the national marketing plans
• Leadership role in development of local market plans to support sales, traffic building and product initiatives in each market.
• Responsible for sales in excess of $1.387 B
• Held quarterly meetings with franchisee advertising boards to gain support of all marketing programs and new products launches
• Responsible for building sales and driving traffic in each market throughout the region
• Supervised 36 DMAs and over 3,800 restaurants
• Seeded in and successfully positioned Subway $5.00 Footlong promotion in six key markets with existing prior low value offers.
• Led analysis and development of marketing programs in the reversal in four downward trending markets, resulting in positive sales, traffic and profits
Field Marketing Director
Church’s Chicken (AFC Enterprises, Inc.), Atlanta, GA 02/02 to 12/05
Responsibilities:
• Managed $9,000,000 advertising and field marketing budgets covering the Southeast Region.
• Analyzed marketplace trends, such as menu performance, pricing trends, consumer activities, competitive activities, and promotional performance.
• Directed region agencies and LRM network to develop effective LRM and/or DMA wide programs to address down restaurants, re-image markets, community involvement, PR and other LRM tactics for both Company and Franchise Restaurants. Served as a Consultant with Franchise Partners to recommend all LRM needs, utilizing all support functions (agencies and Corp. Marketing Programs). (Screen for brand essence and sales driving ability)
• Researched, analyzed and developed marketing plans, from DMA annual business plans to quarterly/monthly co-op plans, including but not limited to local promotions, re-image.
• Develop and manage DMA Marketing planning in DMA’s.
• Formulated five co-operative agreements across high profiled Franchise Partner/Company markets
• Reversed S.E. Region negative Joint Use Co-op and Local Ad Fund budgets to positive status.
Senior Regional Marketing Manager/South Region 10/2000 to 02/02
The Krystal Company, Atlanta, GA
Responsibilities:
• Managed $11,000,000 advertising and field marketing budgets covering the Southeast Region.
• Developed Quarterly Field Marketing DMA plans for corporate and franchise restaurants.
• Managed four Local Marketing Coordinators in the execution of LSM plans, budget and P & L management.
• Launched key Co-op formation for emerging markets and provided key strategic processes for maturing corporate and franchise markets.
• Executed 34 Quarterly Field Marketing plans for Q-1 of 2000 resulting in an increase in comparable sales in 14 targeted down stores.
Regional Marketing Manager/South Region 3/98 to 10/2000
Papa John’s International, Atlanta, GA
Field Marketing Manager/Popeyes Chicken & Biscuits 4/95 to 3/98
America’s Favorite Chicken Co., Atlanta, GA
Senior Account Executive/Commercial Markets 7/92 to 4/95
AT&T Communications, Atlanta, GA
Marketing/Advertising Manager 3/89 to 7/92
Cox Enterprises, Inc. (CableRep Ad Sales), Atlanta, GA
National Account Executive/Bojangles Fried Chicken 6/85 to 3/89
McDonald & Little Advertising Agency, Atlanta, GA
(Out of business)
Marketing Manager/Northeast Region 3/83 to 6/85
Edwards Baking Co., Atlanta, GA
Field Account Executive/McDonald’s Fast Food Account 1/79 to 3/83
McDonald & Little Advertising Agency, Atlanta, GA
(Out of business
EDUCATION
B.B.A. Marketing, Georgia State University
Atlanta, GA
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