Sumit Kohli

**** ***** ***** *** # ***

San Diego, CA, 92122

opi8rb@r.postjobfree.com | Phone: 619-***-****

Summary Of Qualifications

Experienced, highly motivated web professional with a track record that demonstrates the execution of innovative online marketing campaigns; including SEO/SEM, internal search optimization, analytics, and social networks. Strong analytical and planning skills in sophisticated business models, with vast knowledge in usability, quantitative and qualitative expertise, web analytics.

Experience

Web Analytics Specialist- Websense Inc., San Diego, CA. Jun 2009-Present

Websense is a global web, data and email Security Company.

• Data collection and reporting--Collected and analyzed on-line business data (marketing campaigns, search engines, website metrics, internal campaigns) and presented a concise report on actionable items

• Reporting dashboard: Developed corporate and regional reporting dashboards using Omniture ExcelClient and generated bi-weekly executive dashboard with the analysis report on important online activities

• Initiated a three phase plan to reduce the bounce rate of key product pages which resulted in overall decrease of bounce rate by 20%

• New Homepage: Provided a useful click stream stats for new Homepage design which increased the overall visitor retention rate by 15% and lead generation by 8%

• Omniture Training: Initiated and conducted Sitecatalyst training classes for internal users and formulated a global campaign tracking code system

• Search Engine Optimization: This Company’s objective was to increase their online leads generation from SEO. Analyzed their existing website presence and formulated a plan for optimizing and promoting their site. This included:

 Website code & on-page optimization plan

 Keyword research & marketing review

 Review and update of website content to reflect specific marketing & keyword goals

 Promotion plan using high quality new content to generate links from social media, industry insiders and article marketing

 Implemented XML Sitemap

 Progress review

After the completion of plan, online lead generation from organic search traffic increased by 30% and continuing to rise. Daily unique visitors to the site were up by 34% and the company had top 10 search engine rankings for 15 of its target keyword phrases.

• Search Engine Marketing: Developed highly successful company/product branding strategies with external SEM vendor. The paid search site traffic increased by 50% with a 30% increase in total leads from SEM activities

Digital Marketing Intern- WorkPlace Technologies Research Inc., San Diego, CA. Oct 2008-Jun 2009

• Optimized website pages which included creating unique title tags, meta tags (descriptions and keywords), internal navigation (footer text links, content links), optimization of content and link building

• Competitive analysis – Viewing top competitor sites for target keywords by checking optimization techniques applied, analyzing back links and outbound links and strategies used to gain traffic

• Analyzed data of website and provide monthly and ad hoc reports using Omniture SiteCatalyst andDiscover on actionable items

Marketing Intern-Time Warner Cable, San Diego, CA. Jun 2008-Aug 2008

• Member of Survey Research Group addressing all marketing research needs, i.e. marketing segmentation, concept testing, and product usage and awareness.

• Identified target markets, constructed complex questionnaires, conducted telephone interviews, compiled and analyzed the data, organized and conducted a focus group within market segment for Road Runner High speed internet.

• Edited, pre-tested, and coded in-depth surveys.

Marketing Analyst- HCL Technologies, New Delhi, India Dec 2005-Jan 2007

• Acted as the Survey Research Associate for all marketing research requirements such as concept examining and product awareness and usage

• Formulated and presented brief reports to the administration with potential recommendations for further activities

• Responsible for database maintenance and daily / monthly reporting using SQL

• Coordinated and reviewed daily operations to create a more efficient plan

Management trainee- Drishti-Soft, New Delhi, India May2004-Sep 2004

• Worked with a team for the installation of Management Information Base (MIB) on SNTP protocol to synchronize the whole network of different system

• Conducted the survey of the market for feasibility of introducing 3rd generation mobile services in India

Assistant Manager-Northern Drilling, India Sep 2001-April 2004

• Managed the company’s inventory and technological system and established policies to increase the efficiency of the company

• Initiated and implemented Enterprise Application Interface to locate and store the data in the central location

• Improved the company’s inventory management system by enhancing the data-driven decision support system and by using POMWin which saved $15000 per year.

• Justified significant capital expenditures for technological improvement to increase productivity and quality

• Attended drilling fairs and association meetings as company representative

• Developed various in-house applications to automate the sales process

Education

San Diego State University (GPA 3.34/4.0)

Masters of Business Administration Jan 2007-Dec 2009

Concentration in Marketing and Marketing Research

Jammu University, India (GPA 3.6/4.0) Aug 2001-Sep 2005

Bachelors of Engineering in Computer Sciences

Business Acumen

Web Analytics, SEO/SEM, Link Building, Business Analysis, Marketing Strategy Design, Needs Assessment, Brand management

Technical Skills

Business Intelligence, Omniture SiteCatalyst, Discover, Excel client, ReportBuilder, Perl, SQL, HTML, XML

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