Sales Project

Brande Palmer ******.******@*****.***

*** ********** **. 479-***-****

Mooresville, NC 28117

Developed Forecasting and Replenishment Tool. Project was for supplier needing visibility of multiple SKUs in multiple regions and stores. Tool provided weekly, monthly, and quarterly review reports looking at the relationship between sales, receipts, inventory and instocks. Result was improved productivity at store level and improved production planning that reduced the days of inventory the supplier needed to maintain in their warehouse.

Developed Product Concept Shop for Retailer. Result was an overall increase in the WalMart mens athletic department sales. Development included product and rack placement as well as in-store POP for all WalMart mens athletic brands. Execution included setting floor shops as well as managing & hiring in-store rep companies to merchandise the concept shop in other stores.

Increased Product space by 60%. Project included developing a new brand image for the Starter Brand. Other tasks included executing a best in class analysis of competition for apparel and other athletic categories (i.e. inflatables, socks, and footwear), co-designing marketing materials for WalMart in-store using national campaign design and strategy, and creating presentation and timing & action plan for execution.

Increased Product business by 75%. Overall project was to develop a new merchandising strategy for the girls apparel department in the denim category. Included a comprehensive review of the competition as well as an analysis of demographic and Store of the Community data. The result was two additional brand extensions for Riders Girls denim. The overall impact for WalMart was adding a new tween business as well as improving the ease of shopability in the girls apparel department.

Collaborate with Retailer on New Product and Shop strategy for Department. Project included reviewing WalMart’s strengths and improvement needs in brand strategy, pricing, product assortment, floor lay-out, and in-store POP compared to their competition. The result was a new floor product lay-out as well as additional signing and directional needs for the department.

Owner / Consultant

KMP Solutions, LLC 01-09 to present

Provide guidance and assistance to WalMart suppliers to improve business practices and efficiencies

National Account Manager – WalMart & Sams Club

Danara International LTD 12-09 to present

Manage $10 million at retail in sales for WalMart & Sam’s Club

Maintain close working relationships with retail team in merchandising and replenishment

Provide weekly reports to internal management team regarding retail sales and productivity

Provide reports and logic for internal production planning team

Work closely with design team on new product concepts based on sales & trend analysis

Director of National Accounts, Apparel

Exeter Brands 09-06 to 03-08

Subsidiary of Nike Inc.

Manage $270 million at retail in apparel sales for WalMart

Maintain strong collaborative and professional relationships with key personnel at WalMart including DMMs, buyers, replenishment, global procurement, and marketing

Manage a team of 4 personnel ranging from account managers to administrative staff

Maintain a constant stream of analysis of sales & profitability of the business

o Perform and manage cost negotiations & ROI, production & sales forecasting, market & consumer research (including trend analysis), and promotional initiatives for each department

Work with licensee partners and appropriate WalMart product development and marketing teams to ensure brand cohesiveness throughout all extended product categories (non-apparel categories)

National Account Executive

VF Jeanswear 05-00 to 09-06

Division of VF Corporation

Manage $85 million at retail in apparel sales for WalMart in departments 26 (infant & toddler) and 33 (girls) denim categories

Manage and develop sales & production forecasts, modulars, competitive best-in-class analysis, and promotional initiatives

Oversee replenishment strategies, trend, product development, and consumer insights

Constant POS analysis including sales, productivity(inventory turns), profitability, and store of the community needs

Research additional distribution opportunities using demographic and comparative product data (Spectra and NPD data)

Maintain product testing schedule (CTL) for each NEW product

Previously managed sporting goods apparel, western wear, missy casuals (pants), and womens casuals (pants)

BSBA in Marketing Management 09-92 to 05-96

University of Arkansas, Fayetteville, AR

Technical Skills

MS Office (Excel, Access, PowerPoint, Word, Outlook), NPD Database, Spectra Data, Retail Link (database), BRIO Explorer (database), Arthur / AIM planning interface, Edifice, some experience with Adobe CS3 & Photoshop as well as ProSpace

Community Involvement

Board Member of Benton County Sunshine School 04-05 to 04-11

Rogers, AR

Chair of the Fundraising Committee for Benton County Sunshine School

Hobbies & Interests

Spending time with family, volunteering for Non-Profit Entities, Playing Guitar, Water sports

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