Management Marketing

Rand Groves

*** ***** ***** *********, ** *****

609-***-**** (cell) ********@*******.***

Senior Marketing & Business Development Executive- successful at establishing new and unique revenue streams for both startup and established companies. Expert in creatively developing strategies and tactics for uncovering value in hidden assets while negotiating/managing strategic partnerships, joint ventures and new businesses leading to incremental revenue streams. Excels at partnership formulation, negotiation and relationship management. A team player with excellent leadership skills at the C-level and experience in motivating the team.

Strategic and tactical market planning Solid Brand building experience

Partnership creation, negotiation and management Media (old and new) planning and buying

Emerging market trends & revenue prioritization Client (Fortune 100) relationship management at C-level

Startup management, financials and marketing Pre and Post performance metrics structure

Competitive analysis, positioning and pricing Unique blend of creativity and analytics

PROFESSIONAL EXPERIENCE

GMG, Princeton, NJ 1985-1998; 2000-present

President and CEO

Head of marketing programs development company designed to create and develop new revenue streams for consumer companies. Clients have included American Airlines, Northwest Airlines, Air Jamaica, OneTravel.com, Marriott Hotels & Resorts, Hilton Hotels, Doubletree Hotels, Holland America, Porsche, American Express, T. Rowe Price, Netcentives, SendTec, eBags and Cablevision.

Negotiated exclusive contracts with top airlines for Netcentives, a Silicon Valley c-commerce startup enabling

the company to secure $10 million in venture capital funding; company went public in 1999.

Developed and negotiated affinity credit card and long distance telephone partnership agreements on behalf of Northwest

Airlines generating $225 million in annual revenues for the airline…long distance deal was first in the industry.

Retained by American Airlines to develop a plan for the sale of frequent flyer mileage to non-traditional companies; the

program generates over $300 million in annual revenue for the airline.

Developed and negotiated new partnership agreements between Air Jamaica and US based airlines and financial institutions to

expand the airline’s Frequent Flyer footprint in North America; increased FF database by 67%.

Created and developed new revenue streams off several airline assets for new programs taping into frequent flyer

database and inflight media. Programs have generated over $75 million in new-found revenues.

Managed groups of up to seventy-five executives in the development of projects/programs.

LIQUIDMARKET, Los Angeles, CA 1998-2000

Executive Vice President-Marketing and Business Development

Member of Senior Management team for e-commerce comparison shopping startup. Responsible for key marketing and business development functions including the sale of advertising sponsorships within vertical consumer and B2B marketing segments; key executive in presenting the company to potential strategic partners.

Managed the presentation of the company and eventual sale to NBCi, the portal for the television network, for $47

million within a year of starting the company.

Created the brand positioning for the company, hired outside agencies and developed the launch strategy.

SEVERAL MAJOR ADVERTISING AND PROMOTION AGENCIES, New York and Seattle 1973-1985

Account Executive to Senior Vice President-Director of Client Services

Developed a career in mainstream major advertising and promotion agency account management at several top companies including BBDO, Grey, Chiat/Day and Doyle Dane Bernbach. Started in media buying and planning before moving to account management.

Developed and managed the creation of the General Motors Credit Card program in 1984.

Managed the ad accounts of several top brands including Alaska Airlines, Holland America Cruises, General Foods, Lever

Brothers, Pillsbury, H.J. Heinz, Nabisco, Stouffer Foods, Stroh’s Beer, the NFL and Major League Baseball.

EDUCATION

MBA- New York University-Economics

BA- University of South Carolina-Marketing/Advertising

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