Communications Executive
Resume:
FRED YAGER
Stamford, CT *****
203-***-**** cell phone 203-***-****
******@***.***
________________________________________
EXPERIENCED COMMUNICATIONS EXECUTIVE
Award-winning communications executive experienced in all areas of public relations including corporate communications (internal, external, employee, executive and crisis communications), as well as media relations, marketing communications and broadcast services; skilled in initiating and implementing successful communications projects that deliver clear, concise and consistent messages.
PROFESSIONAL EXPERIENCE
AARP FINANCIAL, INC January 2009-present
Head of Public Relations and Communications
Manage internal and external marketing and communications strategies, reputation management, PR campaigns, and marketing communications materials, including annual reports, press releases, client letters, shareholder letters, web content, and ad copy.
• Develop company positions and messages for internal and external audiences.
• Write speeches and talking points for senior management.
• Manage relationships with key financial writers, editors, producers.
UBS WEALTH MANAGEMENT April 2007-Dec. 2008
Executive Communication Consultant
Wrote, edited, and managed marketing and communications projects for UBS Wealth Management including internal and external publications and strategic communications initiatives.
• Executive consultant, writer and editor on a variety of print and multimedia projects including field communications, recruiting, distance learning and sales training.
WORLD NEWS & INFORMATION NETWORK March 2002-April 2007
Founder & President of PR Company
Provided strategic communications, developed new business, media relations advice, as well as media training, broadcast services, writing and editing, speech writing, and ghost-writing. Clients included:
• Pfizer, media-trained executives creating a new global business development division to help them deal with declining revenues from expiration of patents on well-known drugs.
• Medialink, developed an innovative line of “narrative marketing” combining story telling elements of PR with reach of advertising contributing nearly $5 million or 20% of new annual revenue.
• SatCon Technology, created communications strategy that included television news packages that strengthened firm’s awareness among investors, increasing the stock price from $7 a share to over $20 a share within 60 days.
MERRILL LYNCH October 1987- March 2002
Vice President, Corporate Communications
Responsible for expanding the Merrill Lynch brand and enhancing its image globally through all forms of public relations, including media relations, crisis communications, and broadcast services.
• Created media outreach program that gave local reporters and broadcasters across the nation first time access to Merrill Lynch executives, analysts and economists bringing to life the firm’s slogan of taking “Wall Street to Main Street.”
• Manager Media Relations, maintaining key financial media contacts; acting as spokesperson during turbulent Wall Street periods resulting in company’s extensive positive exposure.
• Pioneered and ran Merrill Lynch Television, a wholly-owned subsidiary, producing and distributing external television programming, including a daily financial news feed to 1,200 television stations globally reaching a daily audience of 600 million viewers.
• Founded Merrill Lynch World Business Report featuring the firm’s analysts in TV packages showing the firm’s breadth and intelligence and attracting millions of dollars in investment banking business.
• Director, Global Investor Network, an online streaming video website offering timely
investment advice, bringing in $400 million in new client assets in first year of operations.
FOX TELEVISION
News Editor, Producer and Writer for Fox Television, for the 7 o’clock and 10 o’clock news.
CBS NEWS
Broadcast News Writer for the Evening News and Morning News.
ASSOCIATED PRESS
Managing Editor AP-TV, General and Entertainment Reporter, Film Critic.
• Profiling celebrities such as Steven Spielberg, Sylvester Stallone, Sally Field, and Jessica Lange; writing hundreds of movie reviews.
• Managing Editor for APTV, first high-speed wire service for television stations.
• Broadcast News Writer creating five minute news casts for AP Broadcast clients.
• Reporter covering everything from Watergate and the Vietnam War to Iranian Hostage crisis.
HONORS
Silver Remi Award Worldfest Houston International Film Festival (2006)
Telly Award for Money Sense Video News Feature (2001)
PRSA’s Silver Anvil Award for Crisis Communications
AP Broadcast News Writer of the Year
SELECTED PUBLICATIONS
Career Opportunities in the Publishing Industry, 2nd ed, (coauthor, Jan Yager), Facts on File, 2009, 2005
Career Opportunities in the Film Industry, 2nd ed. (coauthor, Jan Yager), Facts on File Inc., 2009, 2003
Cybersona, a novel, Hannacroix Creek Books, 2005
Rex, a novel, Hannacroix Creek Books, 2002
Just Your Everyday People, a novel (coauthor, Jan Yager), Hannacroix Creek Books, 2001
Untimely Death, a novel (coauthor, Jan Yager), Hannacroix Creek Books, 1998
EDUCATION
BA from CCNY (City College of New York) (Major: Psychology)
Certificate in Film Production from New York University
Graduate of the Defense Information School for Journalism and Broadcasting
STRENGTHS
Understanding of financial services industry and financial communications; extensive media contacts
Strong writing, oral communications, editing, and presentation skills
Strategic thinker and creative visionary
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