President/Owner

SENIOR-LEVEL MANAGEMENT: VP / Director of Marketing

Award-winning communications professional and digital marketing leader with 20 years of experience increasing response rates and sales by aligning resources with objectives. Expertise effectively promoting brands through skillful planning and implementation of integrated marketing, advertising, public relations, and social media initiatives. Strategically manages marketing and design teams to deliver outstanding creative that exceeds client expectations. Proven team leader focused on effectively positioning products, creating strong working relationships, and exceeding business goals.

Areas of expertise:

Team / Company Management • Marketing • Advertising • Public Relations • Market Development Communication Strategies • Integrated Marketing Communications • Web Content Development Sales Support • Speechwriting • Brand Development • Product Positioning • Market Research Promotional Videos • Communications Plans • Campaign Management • Functional French Web Site Launches • Marketing Collateral • Newsletters • Direct Mail • Database Marketing

PROFESSIONAL EXPERIENCE

[Unnamed Communications Firm]

Canton, Connecticut • 2010-Present

Communications consultancy, serving clients in industries including insurance and financial services.

President: Provides freelance copywriting, advertising, and public relations services. Consults with clients and advertising agencies to determine project requirements. Writes wide variety of communications, including speeches, direct mail, newsletters, and Web content. Manages relationships with vendors and external agencies. Builds strong client relationships. Leads all business development efforts.

• Received excellent client feedback by completing all projects on time and exceeding expectations.

PRUDENTIAL RETIREMENT,

Hartford, Connecticut • 2004-2010

Financial services leader, with more than $700 billion of assets under management.

Director of Institutional Marketing: Commanded all marketing communications activities for Income Innovations Group. Provided creative direction for brand management, advertising, and public relations initiatives. Oversaw marketing team, external agency relationships, and $100,000 budget. Led development of copy, content, and integrated marketing communication projects for TV, radio, and print. Designed marketing strategies, communications plans, and sales programs. Managed database marketing activities, including creating / analyzing customer profiles and retrieving data for campaigns.

• Generated revenue and sales leads by innovating highly effective communications plans and strategies that helped establish company as industry thought leader.

• Built $18 billion sales pipeline by serving as lead marketing director for new Secure Retirement initiative, developing sales tactics / strategies, and designing direct mail campaigns.

• Achieved 20 percent response rate by innovating and implementing highly effective e-newsletters that retained existing clients and attracted new ones.

• Increased productivity by building effective internal working relationships with senior leadership, sales executives, client relationship managers, and product development team.

CIGNA RETIREMENT & INVESTMENT SERVICES (acquired by PRUDENTIAL RETIREMENT),

Hartford, Connecticut • 2002-2004

Leading provider of investment and retirement solutions.

Marketing Communications Manager: Directed creation and implementation of integrated marketing communications programs for internal clients. Oversaw marketing budget and communications team. Coordinated project teams and work efforts. Innovated industry-leading prospecting tools, including online videos, web site proposals, and award-winning Flash-based video presentation. Managed marketing projects, budgets, and vendors. Developed effective working relationships with internal departments and staff, including sales executives and proposal development. Partnered with 2 ad agencies.

• Accelerated sales and contributed to product marketing / development by creating unique selling propositions (USPs) and successful marketing communications for highly complex products.

FIDELITY INVESTMENTS,

Marlborough, Massachusetts • 2000-2001

Leading provider of financial products and services to more than 20 million individuals and institutions.

Communications Consultant: Led creation of online and print-based corporate advertising, marketing, and public relations communications. Managed projects and oversaw in-house creation of 401(k) participant communications for high profile client roster. Created web sites, including complex content about plan features and benefits. Collaborated with clients to develop business plans and communication strategies. Determined tasks, budget, and objectives for all creative projects. Assigned resources to projects, and met with staff to provide creative direction and resolve issues.

• Improved bottom-line results and brand image for large plan sponsors by implementing web sites for clients.

MASS MUTUAL ANNUITIES,

Hartford, Connecticut • 1999-2000

Financial services company that has helped people achieve financial security for more than 155 years.

Director, Marketing and Communications: Led all trade magazine advertising efforts, including writing ad copy and executing print and online media buys. Managed $100,000 advertising budget and creative staff. Supported national wholesaler team, including 11 sales directors. Developed product positioning and communication plans. Launched new products. Innovated highly effective direct mail marketing programs for broker / dealer market.

• Promoted to Director, Marketing and Communications from Associate Director 9 months after joining company.

Note: Additional career positions include Senior Copywriter / Senior Marketing Communications Consultant, Marketing Communications Consultant, and Promotional Writer at THE HARTFORD and Owner at [Unnamed COPYWRITING Business].

EDUCATION

Bachelor of Arts in Social Sciences

Trinity College, Hartford, Connecticut

AWARDS

Advertising Club of Connecticut: Pencil Trophy, Silver Award Life Communicators Association: Numerous Awards of Excellence and Special Achievement Awards

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