Entertainment and Interactive Marketing Professional

RONALD H. GREENFIELD

***** ******** ****** *** *******, CA 90066 917-***-**** ***.**********@*****.***

MARKETING EXECUTIVE  INTERACTIVE • ENTERTAINMENT • NEW TECHNOLOGIES

Senior executive with diverse background in marketing, creative services, business development and partnerships.

Seeks to enhance brand vision by implementing creative solutions that contribute to a company’s growth and revenues.

PROFESSIONAL EXPERIENCE

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Bear Entertainment, Fullerton, CA

Business Consultant, 2007  Present

• Development of a business plan for a new middleware engine for the interactive, entertainment, government

and corporate sectors.

• Collaborate with principals on presentation materials to secure venture capital.

Double G Entertainment LLC, Los Angeles, CA

Board of Directors, 2006  Present

• Build online communities around subscription-based game initiatives that incorporate multiple revenue streams with corporate partners, organizations, and educational institutions.

• Explore new game genres for the untapped female teenage market through online

and wireless distribution channels.

Vilox, Inc., Southampton, NY

Vice President of Marketing, 2004  2006

• Developed market strategy for distribution and deployment of a revolutionary, patented search engine technology.

• Pitched clients and developed powerpoint presentations and materials for prospective clients.

Jun Group, Inc., Norwalk, CT

Marketing and Business Development Consultant, 2003  2006

• Promoted the 200 million + online peer-to-peer community into a viable mass medium for entertainment content,

consumer goods and political initiatives.

• Successfully completed legally authorized campaigns for the music, film and broadcast industries,

significantly increasing content awareness and sponsorship revenues.

• Increased revenues by 35% within a 6-month period.

Software Magic, Los Angeles, CA

Chief Marketing Officer, 2001  2007

• Initiated and formed strategic partnerships, resulting in exclusive licenses for publishing interactive content across all platforms in North America, Europe and Asia-Pacific.

• Secured a distribution contract with Vivendi Universal for an innovative console game incorporating

new technology.

RHG Communications, Los Angeles, CA

President, 1998  2001

• Produced marketing materials for independent film companies resulting in the release of several

film projects into new global markets.

• Provided direction in the development of packaging, collateral materials, and advertising to meet client’s marketing objectives in the interactive industry, resulting in a 25% increase of projects to the agency.

• Implemented eBusiness initiatives for pre-IPO’s by creating awareness and generating revenues for

start-up dot com ventures.

Spelling Entertainment Group, Inc., Los Angeles, CA

Vice President, Marketing and Creative Services, 1994 1998

• Conceived marketing, branding, advertising, promotions, and PR campaigns for the most successful videocassette and DVD titles, earning more than $100 million following their release.

• Worked with sales incorporating new technologies, surpassing goals by more than 20%.

• Produced added value materials and celebrity-related events with creative talent to improve product for distribution.

• Created brand awareness and presence through PR initiatives in global trade exhibitions,

film festivals and special events.

• Initiated guerilla marketing procedures for specialty “independent films,” accruing more than

$25 million in additional box office receipts.

• Marketed dormant catalog titles accounting for over $10 million in additional net revenues.

• Originated P&L and marketing procedures, saving more than $1million annually.

• Reduced department expenditures by more than 25% annually through negotiations with agencies

and outsource vendors.

Republic Pictures Corporation, Los Angeles, CA

Senior Director, Creative Services, 1986  1994

• Produced marketing materials for theatrical, television, syndication and home entertainment divisions

showing a 25% increase in sales within the first year.

• Implemented promotional and sales incentive programs at the distributor and retail levels,

realizing a four-fold increase in participation.

• Generated more than $5 million in revenues with corporate partners and retailers by identifying licensing opportunities for the company’s programming and catalog.

• Created the first in-house creative services department, reducing costs with agencies and outsource vendors

by more than 35% within 6 months.

CBS/FOX, Inc., New York, NY

Director, 1983  1985

• Produced marketing/publicity materials and sales presentations, generating trade and consumer awareness for one of the first home entertainment companies.

• Initiated cross-promotional opportunities with strategic partners generating significant revenues with companies such as Playboy, The BBC, and Showtime.

HONORS________________________________________

Film Advisory Board: Winner

NCCJ Dinner: Produced PR materials honoring Blockbuster Chairman/CEO H. Wayne Huizenga as Man of the Year

Hollywood Key Art Awards: Judge

SIVA Awards: Winner

PIA Awards: Winner

CLIO Awards: Judge

CLIO Awards: Nomination

EMMY Awards: Honorable Mention

EDUCATION________________________________________

M.S. Communications. Pratt Institute, Brooklyn, NY, Course Work Completed.

B.A. Advertising and Design. Hunter College CUNY, New York, NY

Accredited Courses. School of Visual Arts, New York, NY

PROFESSIONAL MEMBERSHIP

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Vista Research • Society of Industry Leaders, a division of Standard & Poor’s

Interactive Game Developers Association

MENG, a national organization of marketing executives

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