Director of Online Marketing, Director of eCommerce
Resume:
Chad M. Langer
**** **** ****** ***** - ***** Viejo, CA 92656 - ***********@*****.*** -
Abilities
- Over 15 years of Leadership Experience in e-Commerce and Online Marketing
- Enterprise e-Commerce software expertise ranging from Magento Enterprise
to ATG Commerce as well proprietary e-Commerce and Content Management
Systems
- Proven track record of executing highly successful e-Commerce and Online
Marketing plans in highly competitive markets
- Over 15 years of Leadership Experience in e-Commerce and Online Marketing
E-Commerce Management Consultant 2009 -
Present
- Specialized in E-Commerce software development and Online Marketing
- Provided end to end E-Commerce solutions that include integration into
existing ERP systems as well as evaluation, implementation and integration
of automated fulfillment solutions
- Developed and Marketed an enterprise level, private labeled, e-Commerce
portal system based on Magento Enterprise
- Deployed approximately 15 private label e-Commerce portal systems and
trained internal staff to deploy future systems
- Developed integrated Marketing solutions for several Fortune 500
companies
- Developed and executed Marketing and E-Commerce plans that aided one
client in raising $2 million in venture funding based on the results
General Manager 2003 - 2010
OvernightPrints.com
General Management
- Reported directly to the President/CEO of the company and had full P&L
responsibility for the OvernightPrints.com division.
- Helped grow the company from a startup to over $65 million in annual
revenues in 5 years.
- Setup and Managed the Marketing Department, hiring 10 direct reports.
- Started at the company with only 10 employees and helped grow the company
to a peak of over 400 employees worldwide with manufacturing in the US and
Germany and offices in Canada, Russia and Hungry.
- As General Manager of OvernightPrints.com, I directed department heads
for the following departments: Customer Relations, Marketing, Software
Development, Business Development, Manufacturing and Fulfillment.
E-Commerce
- Responsible for defining and gathering software development requirements
for the OvernightPrints.com and BudgetPrints.com websites.
- Managed the deployment of ATG Commerce for the BudgetPrints.com brand.
- Designed and implemented online design tools that allowed customers to
personalize custom printed products ranging from business cards to t-
shirts.
SEM/SEO Marketing
- Managed all PPC accounts personally for the first 5 years then managed
external agencies.
- Acquired nearly a million customers through SEM and SEO activities.
- Doubled sales and traffic almost every year for the first 5 years.
- Over $30 million in total advertising spend, grossing over $250 million
in revenues.
- Increased natural rankings of the two major head terms from the middle of
the second page in Google's organic search listings to the top of the first
page in just 6 months.
- Aggressively expanded campaigns using competitive and local brand
strategy.
- Leveraged shopping comparison engines and Google Base to improve traffic
and competitive edge.
Affiliate Marketing
- Implemented and grew the OvernightPrints.com Commission Junction
affiliate program to the elite status of 5 bars with over ten thousand
affiliates.
- Initiated several other affiliate marketing channels including Google
Affiliate Network, Link Share, Share-a-Sale and Pepper Jam Network.
- Setup and maintained relationships with various CPA Networks including:
Ad Knowledge/Hydra Networks, Direct Agents, EPIC/Azoogle, Clickbooth and
COPEAC
- Grew the affiliate channel from inception to over 20% of the company's
revenues with upwards of 500% Return on ad spend.
- Cut costs and dramatically improved quality of affiliate marketing
channel by focusing on the quality of affiliates and offers.
Social Media
- Implanted Tell-A-Friend social referral program that rewarded users for
sharing our products and services on Facebook, Twitter, Linkedin, Flickr
and other popular social bookmarking sites.
- Empowered customer service to reach out to customers through social
networking sites like Twitter and Facebook
- Created a Facebook app where users could design a business card or
greeting card and share it with their friends.
Customer Relations
- Implemented a Net Promoter Score(NPS) program which included regular
surveys of our customers.
- Implemented a VIP rewards/loyalty program to aid in customer retention.
- Defined and tracked service level metrics for our internal and external
call centers.
- Wrote and maintained customer service policies and procedures which were
highly focused on measureable quality of service and one call resolution.
Customer Retention
- Created highly targeted, micro segmentation campaigns.
- Implemented marketing and merchandising calendar to help aid in
identifying seasonal trends as well as measure success of campaigns against
prior results.
- Leveraged third party email marketing tools including Yesmail, Exact
Target and Cheetah Mail.
- Enforced best practices for email marketing with best in class
deliverability.
Analytics
- Implemented a continual process of testing and targeting customers using
Adobe's Test and Target.
- Designed and built internal analytic tools to track customer behavior
over the history of the company to help segment customers based on
frequency of purchases, products purchased, marketing channel or promotion.
- Created micro segments for retention campaigns allowing for a dramatic
increase in revenue while lowering the total number of e-mails being sent
to each individual customer.
Database Marketing
- Created micro segments based on customer profiles and purchasing habits
for direct mail and e-mail marketing.
- Created cross media, direct mail campaigns to target new potential
customers.
- Leveraged variable data printing to create highly targeted creative and
personalized URLs with unique web content and social media hooks which
prompted customers to share deals via Twitter, Facebook, Linkedin and other
popular social bookmarking sites.
Marketing Planning
- Responsible for ongoing competitive analysis which included analysis of
competitor products, services, customer service policies and detailed
pricing analysis.
- Leveraged competitive analysis tools like Compete.com, Amazon's Alexa.com
and Hitwise to maintain a profile of our online competitors and monitor
trends in the market.
- Implemented marketing calendar to track the effect of specific marketing
campaigns and their impact and to identify seasonal trends.
- Implemented merchandising calendar and customer segmentation to pin point
marketing campaigns to existing and new customer channels.
Partner/Chief Architect 2001 -
2003
Intellisight, Inc.
- Created a web based content management system (CMS) for small and medium
sized organizations that allow them to manage all their own web content and
allow members to manage their own professional profiles.
- Organizations include the AIA (American Institute of Architects), ASID
(American Society of Interior Designers) and ASTD (American Society for
Training & Development).
- Solution included full Content Management, Event Calendar with
registrations and Member management with full profiles and web sites for
members.
- Implemented e-Commerce solution that allowed members to renew their
memberships and register and pay for organization events.
- Merged company with the parent company of OvernightPrints.com in 2003.
Education
University of Wyoming, Studied Electrical Engineering, Laramie, WY
Associates Degree in Accounting, Barnes Business College, Denver CO
University of Phoenix, Business Administration, Denver CO
Skills
Analytic Software: Adobe Site Catalyst, Adobe Test and Target,
Google Analytics, Tealeaf
Software Development: PHP (expert), SQL (expert), HTML (expert), CSS,
JIRA, SVN/GIT
Office Productivity: Microsoft Office, Open Office
E-Commerce Platforms: Magento Enterprise, ATG Commerce
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