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Director of Online Marketing, Director of eCommerce

Irvine, CA, 92618
August 27, 2012

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Chad M. Langer

**** **** ****** ***** - ***** Viejo, CA 92656 - -



- Over 15 years of Leadership Experience in e-Commerce and Online Marketing

- Enterprise e-Commerce software expertise ranging from Magento Enterprise

to ATG Commerce as well proprietary e-Commerce and Content Management


- Proven track record of executing highly successful e-Commerce and Online

Marketing plans in highly competitive markets

- Over 15 years of Leadership Experience in e-Commerce and Online Marketing

E-Commerce Management Consultant 2009 -


- Specialized in E-Commerce software development and Online Marketing

- Provided end to end E-Commerce solutions that include integration into

existing ERP systems as well as evaluation, implementation and integration

of automated fulfillment solutions

- Developed and Marketed an enterprise level, private labeled, e-Commerce

portal system based on Magento Enterprise

- Deployed approximately 15 private label e-Commerce portal systems and

trained internal staff to deploy future systems

- Developed integrated Marketing solutions for several Fortune 500


- Developed and executed Marketing and E-Commerce plans that aided one

client in raising $2 million in venture funding based on the results

General Manager 2003 - 2010

General Management

- Reported directly to the President/CEO of the company and had full P&L

responsibility for the division.

- Helped grow the company from a startup to over $65 million in annual

revenues in 5 years.

- Setup and Managed the Marketing Department, hiring 10 direct reports.

- Started at the company with only 10 employees and helped grow the company

to a peak of over 400 employees worldwide with manufacturing in the US and

Germany and offices in Canada, Russia and Hungry.

- As General Manager of, I directed department heads

for the following departments: Customer Relations, Marketing, Software

Development, Business Development, Manufacturing and Fulfillment.


- Responsible for defining and gathering software development requirements

for the and websites.

- Managed the deployment of ATG Commerce for the brand.

- Designed and implemented online design tools that allowed customers to

personalize custom printed products ranging from business cards to t-


SEM/SEO Marketing

- Managed all PPC accounts personally for the first 5 years then managed

external agencies.

- Acquired nearly a million customers through SEM and SEO activities.

- Doubled sales and traffic almost every year for the first 5 years.

- Over $30 million in total advertising spend, grossing over $250 million

in revenues.

- Increased natural rankings of the two major head terms from the middle of

the second page in Google's organic search listings to the top of the first

page in just 6 months.

- Aggressively expanded campaigns using competitive and local brand


- Leveraged shopping comparison engines and Google Base to improve traffic

and competitive edge.

Affiliate Marketing

- Implemented and grew the Commission Junction

affiliate program to the elite status of 5 bars with over ten thousand


- Initiated several other affiliate marketing channels including Google

Affiliate Network, Link Share, Share-a-Sale and Pepper Jam Network.

- Setup and maintained relationships with various CPA Networks including:

Ad Knowledge/Hydra Networks, Direct Agents, EPIC/Azoogle, Clickbooth and


- Grew the affiliate channel from inception to over 20% of the company's

revenues with upwards of 500% Return on ad spend.

- Cut costs and dramatically improved quality of affiliate marketing

channel by focusing on the quality of affiliates and offers.

Social Media

- Implanted Tell-A-Friend social referral program that rewarded users for

sharing our products and services on Facebook, Twitter, Linkedin, Flickr

and other popular social bookmarking sites.

- Empowered customer service to reach out to customers through social

networking sites like Twitter and Facebook

- Created a Facebook app where users could design a business card or

greeting card and share it with their friends.

Customer Relations

- Implemented a Net Promoter Score(NPS) program which included regular

surveys of our customers.

- Implemented a VIP rewards/loyalty program to aid in customer retention.

- Defined and tracked service level metrics for our internal and external

call centers.

- Wrote and maintained customer service policies and procedures which were

highly focused on measureable quality of service and one call resolution.

Customer Retention

- Created highly targeted, micro segmentation campaigns.

- Implemented marketing and merchandising calendar to help aid in

identifying seasonal trends as well as measure success of campaigns against

prior results.

- Leveraged third party email marketing tools including Yesmail, Exact

Target and Cheetah Mail.

- Enforced best practices for email marketing with best in class



- Implemented a continual process of testing and targeting customers using

Adobe's Test and Target.

- Designed and built internal analytic tools to track customer behavior

over the history of the company to help segment customers based on

frequency of purchases, products purchased, marketing channel or promotion.

- Created micro segments for retention campaigns allowing for a dramatic

increase in revenue while lowering the total number of e-mails being sent

to each individual customer.

Database Marketing

- Created micro segments based on customer profiles and purchasing habits

for direct mail and e-mail marketing.

- Created cross media, direct mail campaigns to target new potential


- Leveraged variable data printing to create highly targeted creative and

personalized URLs with unique web content and social media hooks which

prompted customers to share deals via Twitter, Facebook, Linkedin and other

popular social bookmarking sites.

Marketing Planning

- Responsible for ongoing competitive analysis which included analysis of

competitor products, services, customer service policies and detailed

pricing analysis.

- Leveraged competitive analysis tools like, Amazon's

and Hitwise to maintain a profile of our online competitors and monitor

trends in the market.

- Implemented marketing calendar to track the effect of specific marketing

campaigns and their impact and to identify seasonal trends.

- Implemented merchandising calendar and customer segmentation to pin point

marketing campaigns to existing and new customer channels.

Partner/Chief Architect 2001 -


Intellisight, Inc.

- Created a web based content management system (CMS) for small and medium

sized organizations that allow them to manage all their own web content and

allow members to manage their own professional profiles.

- Organizations include the AIA (American Institute of Architects), ASID

(American Society of Interior Designers) and ASTD (American Society for

Training & Development).

- Solution included full Content Management, Event Calendar with

registrations and Member management with full profiles and web sites for


- Implemented e-Commerce solution that allowed members to renew their

memberships and register and pay for organization events.

- Merged company with the parent company of in 2003.


University of Wyoming, Studied Electrical Engineering, Laramie, WY

Associates Degree in Accounting, Barnes Business College, Denver CO

University of Phoenix, Business Administration, Denver CO


Analytic Software: Adobe Site Catalyst, Adobe Test and Target,

Google Analytics, Tealeaf

Software Development: PHP (expert), SQL (expert), HTML (expert), CSS,


Office Productivity: Microsoft Office, Open Office

E-Commerce Platforms: Magento Enterprise, ATG Commerce

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