Vice President of Sales and Marketing

VICE PRESIDENT OF SALES AND MARKETING

To develop the strategic path towards continuous growth in revenue as the Vice President of Sales and Marketing

- Success driven Management Professional with a track record of success in directing revenue enhancement initiatives within the education industry lines. Equipped with more than 20 years experience. Adept at analyzing market and industry trends and verifiably reliable in creating comprehensive and tactical plans to optimize service and amplify sales performance. Forward-thinking and with significant ability to mold teams and encourage professional growth.

- Exemplary record and ability to outmaneuver market challenges combined with a record of spearheading a multi-million dollar publishing and distribution business. Driving force in the notable increase in efficiency and organizational performance of a company with multi-venue, multimillion dollar operation using expertise in marketing, strategic development of training programs, operational policies, and procedures.

- Demonstrated interpersonal skills at the all professional levels and adept in dealing with high profile executives and influential personalities; experience includes lobbying Political officials including Senators, Assemblymen, and others. Proficient in using Microsoft Word, Excel, PowerPoint, Salesforce, and ADP. Articulate in English and Spanish.

AREAS OF EXPERTISE

- Business Planning and Analysis

- P&L Management

- Strategic Sales and Marketing

- Staff Time Management

- Leadership / Team Performance Optimization

- Organizational Restructuring

- Revenue Enhancement

- Process Improvement

PROFESSIONAL EXPERIENCE

Educate Online|New York, NY

REGIONAL MANAGER (Northeast) 2006-PRESENT

Position the New York regional office as the largest online provider of Supplemental Education Services (SES); projecting a 34% growth in students served and a revenue increase of 35% over the last two years. Spearhead sales, marketing, and functional operations while strengthening government relations at the state level and providing strategies and solutions to prompt growth in sales and marketing.

Key Accomplishments:

- Performed in-depth sales analysis and market assessment for strategic development of plans that ensured significant increase in profitability for Northeast SES business to include Rhode Island, Massachusetts, and all New York State

- Identified and implemented key processes that transformed the NYC Office to become the Northeast recruitment center for Online SES

- Remained consistent in providing optimum level of services to more than 10,000 students, which augmented the number of referrals and impressive service reputation

- Streamlined daily reporting by developing structure for day-to-day reporting of customers implemented throughout the company

- Empowered sales teams and maintained high level of customer service that led to increase in customer base by 32% and revenue by 41%

- Built in-school and community partnerships through the development of staffing positions for new employees

- Motivated and increased employees’ performance using motivational incentive programs that currently serve as the basis for corporate-wide programs

- Played an important role in the success of the State Legislative Representatives for non-SES $6.4 million initiative

REGIONAL MANAGER (New York / New Jersey) 2006-PRESENT

Developed and plans for the successful launch of offices for online SES services.

Key Accomplishments:

- Refined marketing plans and sales operational functions that significantly increased customer base by 38% and ramped up revenue by 29%

- Ensured consistent increase in revenue through customer-centric territory planning for NY/NJ SES business

- Instituted training programs that maximized staff of more than 40 employees

- Created and Instituted training and development program for all employees, which became the current basis for corporate-wide training

Scholastic Book Fairs |Deer Park, NY

BRANCH MANAGER 2001-2006

Managed and maintained the integrity of daily Book Fairs operations of a 41,500 sq. ft. center. Assumed the roles of site project manager for the new facility, and interfaced directly with the architect, vendors and builders to ensure proper and timely completion of warehouse. Provided strategic direction to a staff of more than 40-50 employees consisting of sales and field representatives, product coordinator, office generalists, and supervisors.

Key Accomplishments:

- Generated $9.5 million in sales, an 11% sale increase over projected goal.

- Developed a process for payroll control, which brought payroll 4% under budget and 11% under PY

- Increased productivity while minimizing operating expenses to significantly move the branch from #82 in company standing to #2. (S.O.A.R. Award)

- Earned top branch position for national sales award for outstandingly leading CAWSE events

- Piloted the team toward two P.R.I.D.E. consecutive seasons

Sony Retail Entertainment | New York, NY

MANAGER 1993-1999

Sole leader responsible in maintaining efficient operations of a multi-unit 20,000 sq. ft. Flagship Store. Implemented inventory control procedures that maximized company resources. Orchestrated event planning for large Corporate Events, sales meetings, and presentations. Large dealings with corporate, international and special customer accounts such as Michael Jackson, Tony Bennett, Tommy Mottola, and Val Kilmar.

Key Accomplishments:

- Reduced company expenses through payroll control; bringing payroll to 8% under budget.

- Generated $15 million in sales, a 20% sales increase over projected goal

OTHER EXPERIENCE

The Limited |Westbury, NY

GENERAL MANAGER 2000

Planet Hollywood | New York, NY

REGIONAL MANAGER 1999-2000

EDUCATION

ADVERTISING AND DESIGN (Center for the Media Arts, New York, NY)

ADVERTISING AND DESIGN (New York City Technical College, Brooklyn, NY)

PROFESSIONAL DEVELOPMENT

- MANAGERS-PROFESSIONAL PRESENTATION (2002)

AMA, New York, NY

- MANAGERS’ SKILLS-ADVANCED COMMUNICATION SKILLS (1998)

Cornell University, New York, NY

AWARDS AND HONORS

CEO’s Gold Star Award |P.R.I.D.E. (Personal Responsibility In Delivering Excellence) |S.O.A.R (Scholastic Operations Annual Recognition) |The Citigroup Quality Excellence Award |National Sales Award for Top CAWSE Event

ACTIVITIES

- NSHP (National Society Hispanic Professional)

- CYO (Catholic Youth Org–coached all girls swim team 2004-2006 to bring girls from 5th place to 1st place)

- PTA President Council of Queens High Schools, Queens, NY , 2007-2008,

- PTA Co-President of Francis Lewis HS, Queens, NY, 2007-2008

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