Customer Service Sales

EDUCATOR / TRAINER ESTHETICIAN MAKEUP ARTIST

Professional with extensive experience and expertise in the skin care and beauty industry. Background includes sales, marketing, consulting, training, curriculum development and classroom instruction. Exceptional product knowledge with the ability to effectively communicate brand quality and benefits to customers and students. Exceptional business acumen; consistently updated on current products and product benefits and beauty trends. Knowledgeable and experienced in many facets of the salon and spa industry. Highly developed interpersonal and communication skills that build brand loyalty, revenue and profit.

Sales & Marketing Strategies Customer Needs Analysis & Retention Customer Service Orientation

New Business Development Brand Awareness & Loyalty Curriculum Development & Classroom Instruction

Product Demonstrations Product Knowledge Team Building

Field Training & Consulting Strategic Business Planning MS Word, Excel, Access PowerPoint & Outlook

PROFESSIONAL EXPERIENCE

STEINER EDUCATION GROUP – Tempe, AZ 2009 - Present

Lead Instructor / Esthetics

Provide classroom instruction in Esthetics, including but not limited to makeup application, the science of skin care, electrotherapy in Esthetics, career development and business basics. Curriculum includes product knowledge and sales techniques designed to build revenue and customer loyalty.

Teach 1 class per day with approximately 20 students per class. Instruction includes lecture and hands-on practice. Students retained 98% of material, measured by written tests and observation.

Achieved 100% passing rate for students receiving license following State Board Practices.

Received recognition award from Steiner Corporate for accomplishing a successful startup of new Esthetics program at the Tempe location.

Achieved #1 instructor status over 20 instructors in the Phoenix and Tempe locations. Criteria based on student’s retention and passing rates.

Received promotion to Lead Instructor within 3 months of hire.

CARSTEN AVEDA INSTITUTE – Tempe, AZ 2008 - 2009

Esthetics Instructor

Instructed students in makeup application, skin care, electrotherapy in esthetics and best business practices, as well as providing career coaching.

Taught students through 1 classroom lecture per day and hands-on practice. Measured retention through written tests following unit completion and practical observation for each protocol or procedure.

Achieved 98% of students passing written and practical exams.

Created and updated curriculum in compliance with Arizona State Board of Cosmetology requirements.

Updated curriculum to include added procedures such as skin blemish camouflage, make up application for brides, as well as issues of concern for women of color.

Prepared students for practical and written state board testing.

Worked with students to plan career strategies, emphasizing the importance of business integrity.

Patrice Ann Hredzak Page 2

480-***-**** ************@***.***

PROFESSIONAL EXPERIENCE (Continued)

CHANEL / LAURA MERCIER / FREELANCE MAKEUP ARTIST – Scottsdale, AZ 2007 - 2008

Served as freelance makeup artist demonstrating and selling upscale Chanel and Laura Mercier cosmetics. Held demonstrations at Saks, Nordstrom, Neiman Marcus and Dillard’s.

NORDSTROM / LAURA MERCIER COSMETICS – Scottsdale, AZ 2007

Skincare and Makeup Specialist

Promoted Laura Mercier cosmetic line for up to 50 clients per day. Developed a loyal client base by providing exceptional customer service according to personal taste and lifestyle.

Met weekly and monthly goals 99%, exceeding objectives on holidays.

Maintained profiles for up to 200 regular clients; updated files as each transaction occurred.

Demonstrated current trends in makeup application; increased sales by presenting new products.

THE SKIN AND MAKEUP INSTITUTE – Peoria, AZ 2006

Admissions Coordinator

Provided guidance for prospective students interested in pursuing a career in the skin care industry.

Achieved admissions objectives by explaining entrance qualifications and institute policies and procedures. Admission goals achieved through advertising, cold calling, walk-ins and referrals.

Participated as subject matter expert during product knowledge classes presented by distributors.

SALON 22 – Mesa, AZ 2005 - 2006

Esthetician / Professional Makeup Artist

Promoted cosmeceutical procedures to clients that included acid peels and facials.

Achieved optimal results by using LED equipment for corrective care (PhotoActiff) in conjunction with IlumiCare products. Provided expert waxing techniques, including artistic brow design.

Provided “glamour” makeovers for weddings and special events.

MAKA BEAUTY SYSTEMS / BIOELEMENTS – Tempe, AZ 2003 - 2004

Sales Consultant

Built revenue by implementing marketing techniques and promotions to generate new business and increase sales of existing customers. Served as makeup artist for local hair shows.

Achieved the highest sales order in distributor history: sold entire opening order to 1 client, $12,000 sale.

Demonstrated skin care and make up line to up to 20 clients per day.

Developed product knowledge classes for the Tucson College of Beauty and The Skin and Makeup Institute to educate prospective estheticians.

LICENSES CERTIFICATIONS MEMBERSHIPS

Carsten Aveda Institute, Tempe, AZ: Arizona State Board Certified: Esthetics Instruction

Arizona State Board Certified: Esthetics

Advanced training: acids, European facials, body treatments and brow design

Professional Women’s Network: Certified Professional Wellness Trainer

Certified Professional Speaker

Memberships: National Coalition of Estheticians

Professional Women’s Network

Cosmetic Executive Women

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