ANDREA SANCHEZ-RUBINSTEIN, MBA

*** * ***** *** # * | Tampa, FL 33609 | Tel: 954-***-**** | oirfx5@r.postjobfree.com

SALES AND MARKETING LEADERSHIP

Bilingual MBA marketing professional with 8 years of experience in market research, strategic market planning, marketing segmentation and penetration, ROI analysis with proven ability to quickly understand new markets and manage diverse international and domestic operations is seeking a Marketing Manager position in a leading organization to effectively contribute to the company’s long term growth goals.

EDUCATION

- Notredame University Management - The Thunderbird School of Global Marketing

Master Certificate in Global Marketing Management Executive Certificate in Interactive Marketing

Graduated: November 2008 Graduated: May 2009

- Nova Southeastern University, Fort Lauderdale, FL - University of San Francisco, Quito, Ecuador B.A. Finance and Business Administration, Master in International Business Administration

Graduated: July 2005 GPA 3.83 Graduated: July 2000 GPA 3.73

PROFESSIONAL EXPERIENCE

BISK EDUCATION, Tampa FL 2008-2009

Marketing Manager

• Created effective strategic marketing plans and campaigns by conducting comprehensive market research and segmentation, product differentiation and positioning of targeted audiences where the new product where going to be launched.

• Researched cultural and purchasing behavior patterns of international targeted audiences to maximize market penetration opportunities in global markets.

• Prepared business projections and forecasts for upper management to evaluate potential impact of existing E-commerce, CPC, CPL, CPM and PPC campaigns as well as new marketing and media initiatives.

• Responsible for analyzing, correlating and integrating all available domestic and foreign market demographic statistical data in order to evaluate product development alternatives and competition in global markets.

• Performed conjoint analysis of new products and ROI (Return on Investment) calculation to determine optimal advertising expenditure when launching new products.

• Developed, monitored, and measured test plans to drive optimization of online creative elements by monitoring key performance metrics to improve visitor click through and conversion actions.

YUM BRANDS (World’s largest restaurant company – owner of KFC, Pizza Hut, Taco Bell, Long John Silver’s and A&W), Deerfield Beach, FL 2005-2008

Marketing Analyst

• Performed Retail Trade Zone analysis for new restaurants utilizing marketing research tools such as MapInfo (questionnaires and surveys) and MAPS to analyze the global demographics, international market segmentation and market penetration potential of future stores in the Latin America and Caribbean regions.

• Leaded franchisees on increasing local store marketing, couponing, telephone service, transaction frequency and trade area market penetration in their delivery channel to beat year ago sales.

• Supported Latin American franchisees by increasing local store marketing, couponing, telephone service, transaction frequency and trade area market penetration in their delivery channel.

• Launched the first Development College (Market Development Courses) for KFC Regional Latin American franchisees to support the franchisees growth strategic initiatives.

• Attended and participated in several Pizza Hut product shows and Regional Marketing Funds meetings with Latin American franchisees.

• Created monthly sales reports, presentations and executive summaries on actual vs. plan figures of sales, transactions and ticket average information of new delivery carryout restaurants to monitor their performance and market trends.

ANDREA SANCHEZ-RUBINSTEIN, PAGE TWO

Tel: 954-***-**** | oirfx5@r.postjobfree.com

PROFESSIONAL EXPERIENCE – CONTINUED

• Analyzed POS (Point of Sale), product mix, transaction results, local store marketing tactics, marketing insights such as cultural sensitive factors and behavioral patterns to maximize market penetration and increase brand awareness in Latin American franchise markets.

• Supported the Marketing and Development departments developing the Annual Market Plan and SWOT analysis for the new KFC, Pizza Hut and Taco Bell franchise markets.

BRANCH BANKING AND TRUST- BB&T; Weston, Fl 2003-2005

Retail Lending Officer II

• Exceeded the branch’s retail residential lending goals and sold over one million in retail loans for four consecutive quarters by becoming an active member of several community organizations such as “Chamber of Commerce” and “Americas Community Center” to effectively network and develop potential sales leads.

• Created monthly sales report for management sales meeting reflecting the branch's total sales figures of retail loans, investments, deposits, commercial and personal new accounts.

• Originated, approved, underwrite, and serviced real estate loans for retail bank clients following baking internal credit policies and procedures.

• Created full financial statement of every real estate loan applicant to analyze liquidity, borrowing potential, financial stability, leverage, etc.

• Reviewed and approved retail home equity loans / business loans for up to $200,000 following Bank’s policies and guidelines. (Loans over this amount had to be approved by Head Quarters).

Personal Banker 2002-2003

• Utilized referral sources effectively to solicit new clients for the origination of new bank products and services.

• Exceeded bank product sales target objectives continuously by recognizing sales opportunities.

• Gathered appropriate documentation for loan opening/closing and assist customers with customer service needs.

AFFILIATIONS

• Professor of Online Marketing (Retailing) for University of Phoenix.

• Active member of American Marketing Association (AMA)-Marketing Power.

• Active member of eMarketing Association (eMA) and Market Research Organization (MRA).

LANGUAGES AND COMPUTER SKILLS

• Read / Write and Speak Spanish fluently (Native Spanish speaker)

• Microsoft Advanced Excel (pivot tables, macros and formulas), PowerPoint, Word, Access, SAS, IMR, Smart View-Hyperion, Cognos & Outlook.

Contact this candidate