District Marketing Manager

Umar Riggs

**** ****** ***** ***** ********* NC *8209

Phone: 267-***-****

Email: ******@*****.***

OBJECTIVE

Seeking a permanent position to direct, guide, and development the

execution of integrated marketing/sales plans to support a companies

business goals and objectives.

EXPERIENCE

Glaceau

District Marketing Manager (vitaminwater), Philadelphia - Washington

DC & nbsp; 12/07– 12/08

• Creation and implementation of regional and national programming for

Vitaminwater.

• Train and manage mobile marketing brand team(s) for vitaminwater.

• Consistently deliver under operating budget of $250,000 for local

and national programs.

• Develop relationships with influencers to generate brand awareness

in the Mid-Atlantic region, specifically the Philadelphia to

Washington, DC corridor.

• Submit monthly reports on brand activity including, sales, store

shelf penetration, and marketing campaign successes to regional

marketing manager.

• Establish media buys for brand in Mid-Atlantic region; targeting the

Philadelphia market.

• Presenting brands marketing programs to sales team for cohesive

synergy to turn awareness to trial and trial to purchase.

• Utilize my sports & music industry relationships to establish

potential candidates for product endorsements.

Glaceau

Marketing Manager (vitaminwater), Philadelphia, PA

7/07-12/07

• Seeding and developing relationships with opinion leaders in the

market to generate sales & awareness

• Researched events that were relevant to the vitaminwater brand in

the Philadelphia market

• Negotiate sponsorship and coordinated events to ensure optimal

presence for vitaminwater

• Documented (via photos and video) vitaminwater events in market,

creating a visual history of the emerging brand.

• Worked with regional sales team(s) to establish strategic marketing

initiatives for college/university back to school program.

• Measuring results and impact of all events via formal recap focusing

on pre & post event sales numbers at local retailer around targeted

areas.

Hansen Beverage Company, Inc.

National Ambassador for Monster Energy Drink, Philadelphia, PA

6/05 – 11/06

• Communicated the Monster brand message to consumers

• Marketing monster energy drinks to targeted consumers to turn

awareness to trial and trail to purchase.

• Assisted with Lead Generation for Sales Division

• Developed and strengthened Key Account Relationships

• Built Network of Influence for continued buzz and awareness

Anheuser-Busch; Budweiser

Marketing Representative, Philadelphia, PA

=2 0 3/06 – 8/06

• Provided creative consultation and marketing services with

innovative platforms to present all of Anheuser-Busch's many brands

and products in the Philadelphia nightlife scene.

• Communicated Anheuser-Busch's brand message to consumers, generated

trials of Anheuser-Busch's products, and assisted with venue locations

for marketing team and sales team.

• Strengthened account relationships between venues and distributor(s)

• Built Network of Influence for continued buzz and awareness

• Submersed myself in popular movements including; art, music,

technology, community, and environmental causes while utilizing

marketing strategies to consult management, and develop interactive

marketing/promotional campaigns.

Campaign Budget: $5,000 a week

NIKE

Event Organizer/Brand Ambassador, Philadelphia, PA

8/02 – 2/03

• Event Planning (Conception to Execution)

• Developed On & Off-line Viral marketing campaign to generate buzz

about Nike in market

• Ensured product awareness and advertisement in The Greater

Philadelphia area.

• Scouted and secured venue, staff security; deployed and

managed support staff

• Solicited additional spon sors to cover event overhead.

• Collected trendsetter database for future in-market events and

promotions

• Event: Philadelphia Soul Series; Budget: $25,000 Attendance: 10,000

GMR Marketing

Philadelphia Marketing Manager, Philadelphia, PA

1/01 – 12/02

• Responsible for scheduling and coordinating regional marketing

campaigns to ensure that all program objectives were carried out to

the clients approval.

• Trained and hired staff for all programs to exceed client

expectation of brand ambassadorship.

• Budget campaign expenses to not exceed clients projected financial

expectations by delivering campaign under budget by 5

• Submitted event recap reports, expense reports, and photographs into

the GMR Account Executive/ Coordinator in a timely manner.

BMG Distributions

North & South Carolina Hybrid Marketing Representative, Charlotte,

NC 6/97-4/00

• Responsible for supplying marketing tools to over 250 retail

accounts for BMG Distribution and its family of labels in North and

South Carolina to maximize artist exposure

• Bi-weekly feedback subm itted to labels and distribution executives

via regional marketing reports for effective analysis of marketing

efforts

• Responsible for organizing and budgeting promotions for artist

distributed by BMG.

• Sales team accounts: Best Buy, Transworld, and Warehouse Music.

• BMG family of Labels: Arista Records, Jive Records, LaFace Records,

RCA Records

EDUCATION:

University of Maryland Eastern Shore, Princess Anne, MD

Architectural Engineering; 1991-1993

North Carolina A&T State University, Greensboro, NC

Bachelor of Science, Construction Management; 1999

SKILLS:

• Fluent in Microsoft Office as well as other statistical software.

• Apple Computer Consultant, Windows XP Operating System, Microsoft

Office Suite, Dream Weaver MX, PageMaker 6.5, Publisher, Internet

Explorer

Contact this candidate