Manager Executive Staff

Alain D. Dangerfield

Senior PR/Corporate Communications Professional

**** ******** ****, *** *****, CA 94582

Ph. 408-***-****

Email: ********@*****.***

Summary of Qualifications

A skilled results-orientated senior PR/corporate communications professional with a successful track record of implementing effective PR strategies and campaigns supporting new product introductions, corporate marketing and branding activities. More than 15 years of experience covering computing hardware and software products, semiconductor components, wired and wireless technologies. Experienced at working at large Fortune 500 companies, as well as pre-IPO start-ups.

Major strengths include being a self-starter who can handle multiple projects simultaneously and consistently meet project deadlines in a fast-paced environment. Highly organized with excellent interpersonal, oral and written communications skills, and a strong attention to detail. Several years of experience using social media (Facebook and Twitter) to communicate PR, marketing and branding initiatives to targeted audiences. Proficient in the use of PC and Macintosh operating systems, as well as MS Word, PowerPoint, Excel, Outlook, Adobe Photoshop, and Acrobat Reader.

Professional Accomplishments

• Proven success in managing a global PR team and developing core messages for a $1.6 billion semiconductor B2B start-up company that went public in August 2009

• More than 20 years of PR and corporate communications work experience at a Fortune 500 company

• A long history of success in working with senior corporate executives and product marketing managers on PR plans and strategies for new product introductions

• Many years of experience researching, writing and pitching contributed articles and ideas to industry trade press editors of national and international publications

• Produced a product video that effectively highlighted the heritage, core products and image of a start-up pre-IPO company for viewing by customers, investors and the general public

Professional Experience

Intematix Corporation, Fremont, CA, July – December 2011 – Marketing and Corporate Communications Manager

• Managed all corporate communications and marketing promotions activities to support company’s business objectives

• Played a key role in helping to determine and develop the right marketing and branding messages to position company and its products in the marketplace

• Managed PR staff, creative design teams, and agencies on communications and marketing projects to support objectives, i.e., press releases, marketing collateral, corporate websites, product photos, videos, contributed articles, tradeshow booths and graphics, etc.

• Coordinated international tradeshows in the U.S., Asia and Europe, and worldwide sales meetings

• Provided PR and communications support for corporate CEO and senior executive staff.

Avago Technologies, San Jose, CA, 2006 - 2010 -- Press Relations Manager

• Created and implemented global PR plans and strategies for the company’s Wireless Semiconductor, Optoelectronic (LEDs), Navigation Input Devices, Isolation Products, Fiber Optic Products, ASIC, and Motion Control divisions in the Americas, Europe, Singapore, China, Japan, Korea, and Malaysia.

• Wrote press releases for all new product introductions for seven diverse electronic component product divisions and pitched them to industry trade press editors and analysts. Was also responsible for developing and maintaining relationships with editors and analysts to foster a positive image of Avago in several technology markets.

• Managed Avago’s worldwide PR team and agencies in the promotion of the company’s key marketing initiatives and corporate branding objectives.

• Produced a corporate product video highlighted the company’s heritage and core products.

• Other duties included evaluating press coverage results; media training product managers and corporate spokespeople; managing Avago’s contributed article program; and providing PR advice and counsel to the CEO and senior executive staff.

Oki Semiconductor, Sunnyvale, CA, 2000 - 2006 -- Public Relations Manager

• Worked with senior executive staff and marketing teams to create a comprehensive product PR and communications strategy to position the company as a global leader in the development of semiconductor and optical components.

• Handled media inquiries and wrote all corporate and product press releases. Was also successful in developing ideas for contributed articles that were published in industry trade magazines.

• Planned and arranged press tours and briefings at tradeshows to promote new products. Also, coordinated media training of corporate executives.

• Developed article topics and wrote customer success stories for publication on Oki Semiconductor’s website.

• Coordinated the selection process, as well as the management of an outside PR agency to develop a corporate image, core messages and PR initiatives for Oki Semiconductor.

IBM Corporation, Storage Systems Division (SSD), San Jose, CA, 1979 - 2000 -- Staff Public Relations Advisor

• Provided executive communications support, which included creating key messages and information for distribution to all worldwide SSD employees.

• Successfully created and implemented effective PR and communications plans for a variety of new product introductions. Also wrote and edited a variety of executive announcements for distribution to global SSD employees.

• Managed and coordinated quarterly worldwide executive meetings that were delivered to division employees in several geographies using video and audio systems to link global sites.

Communications Specialist

• Developed story ideas and wrote articles for several of IBM's employee publications. Was also involved in the layout and design of those publications.

• Produced video news features on IBM’s storage products and activities for broadcast to 33,000 IBM SSD employees.

• Supervised and trained junior communications staff members with less experience.

Education

• MBA Marketing, University of Phoenix.

• BA Journalism, San Jose State University

Contact this candidate