Sales Manager

MELISSA BELAND-ROY

Phone: 310-***-**** | Email: ********@*******.***

Address: *** ***** ******** ****** • Redondo Beach, CA 90277

SUMMARY OF QUALIFICATIONS

Results-driven, enthusiastic, and highly qualified Business Development Manager with 7+ years of experience and success. Solid analytical, communication, interpersonal, and leadership skills. Adept at devising methods to increase sales, opening new markets, negotiating large agreements, and developing improved marketing and sales strategies. Currently seeking a position as Director of Sales/Business Development which will utilize all skills, abilities, and areas of expertise as follows:

Business Development

Sales Techniques/Strategies

Staff Training/Supervision

Relationship Management

Market Expansion

Marketing/Branding

Public Relations (PR)

Operational Efficiency

Presentation Development

for C-level Executives

Business/Revenue Growth

International Business

Customer Satisfaction

Strategic Planning

Brand Awareness

CAREER ACHIEVEMENTS

Increased sales by 43% and reduced production costs by 20% for Contiki Vacations.

Successfully negotiated contractual agreements for Latin partners for Contiki Vacations.

Improved Contiki Vacations’ efficiency by restructuring the master calendar and creating new processes.

Created and implemented marketing and sales strategies for new accounts and increased sales from existing programs by 32% for Catalina Channel Express.

Successfully researched and opened a new market (Mexico) for Catalina Channel Express.

Effectively managed operations and improved efficiency for Vacances Tours Mont-Royal.

PROFESSIONAL PROFILE

Contiki Vacations • Anaheim, CA 2008 - Present

Business Development Manager - Student Market & Latin Accounts (International & Domestic)

Accountable for creating, developing, and implementing growth strategies for the student market and Latin accounts while establishing working relationships with major Latin partners.

Directs tactical initiatives for domestic and international Latin partners, including information dissemination, co-op marketing, creative development, trainings, collateral, webinars, events, etc.

Monitors the budget for student market and Latin accounts, manages outside agencies and marketing partners, and collaborates in the development of the annual sales and marketing plan.

Develops and executes national campus plans to increase brand awareness and maximize student bookings while generating new promotional opportunities for college, Greek, alumni, and group programs.

Designs and executes territory plans, including campus visits, speaking engagements, tabling events, and trade shows, as well as develops and manages new sales programs.

Collaborates with marketing department to maximize visibility in B2B and B2C, including trade, young professionals, college, and group business.

Western Sales Manager

Developed a business plan and sales strategy for the trade market while responsible for the performance, development, and contracting of the Travel Agency and Consortium.

Prepared individual and team action plans for the effective search of sales leads and prospects, as well as initiated and coordinated the development of action plans to penetrate student/young professional markets.

Conducted reviews with all Account Executives to build more effective communications, understand training/development needs, and to provide insight for the improvement of their sales performance.

Maintained accurate records of all pricings, sales, and activity reports submitted by Account Executives and controlled expenses to meet budget guidelines.

MELISSA BELAND-ROY PAGE 2

PROFESSIONAL PROFILE - CONTINUED

Catalina Channel Express • San Pedro, CA 2006 - 2008

Business Development Manager - West Coast Region

Cultivates and nurtures relationships with partners involved in the different programs to increase sales and build brand awareness while representing and training travel agents.

Represented Catalina Express at tradeshows, luncheons, conferences, and networking events and developed and implemented strategies to increase sales from different markets.

Researched, developed, executed, and tracked advertising programs and promotional campaigns, as well as tracked, analyzed, summarized, and compared sales performances for all programs.

Developed relationships with international wholesalers (for inclusion in their Southern California Product) and e-marketing opportunities with Travelocity, Expedia, ARES, and Omni to include Catalina Island.

Vacances Tours Mont-Royal • Canada 2003 - 2005

Mexico Destination Manager

Directed all aspects of daily operations for a Canadian tour operator and represented the company in diverse functions involving 5-star resort CEOs and international tour operator owners.

Researched and resolved customer inquiries and communicated with customers concerning sales, activities, destination, departure, transportation, and money currency.

Managed over 500 guests dispersed in 15 5-star all inclusive resorts, created a customer service training program, and recruited, supervised, and trained 25 employees.

EDUCATION, TRAINING & SKILLS

CompuMatics Training Center | Photoshop Level 1-2-3, Photoshop Certification (Mar. 2009)

LaSalle College | Bachelor’s Degree: Double Major in Tourism & Marketing (Dec. 2003)

Group Dynamite | Technical Sales Training, Communication, Management Certificate (Nov. 2002)

SKILLS

Technical Skills | MS Office (Word, Excel, Outlook, PowerPoint, Publisher), Photoshop, CRM, Sabre

Language Fluency | English, French, Spanish

REFERENCES

Available Upon Request

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